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January 03, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: Randy Jackson Sun

SECOND LOOKS

ProDesign: Zense
Legacie: Kata
Scandinavian Eyewear: Skaga

ALSO NEW

Marchon: Nautica
Shwood: Pendleton
Sama: New Colors
Luxottica

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LAUNCHES

Zyloware Announces Launch of Randy Jackson Sunglasses


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Quick Take:
Zyloware has launched the Randy Jackson Sun Collection which upholds the retro/modern sensibility of the Randy Jackson brand.
Wearer: Randy Jackson Sun appeals to the man who wants his sunwear to be stylish and get noticed.
Specifics: Five optical quality sun styles that fit progressive lenses.
Selling Points: Randy Jackson Sun has it all – versatility, performance, protection and high-quality craftsmanship – and all at a great value. The styles feature polarized lenses and 100 percent UVA & UVB protection. Styles include the full rim, metal RU S902P with a stylish double-bar bridge, modified oval shape and Handcrafted zyl temples, while the RU S906P, also a full rim metal frame with a double-bar bridge, is a modified rectangular shape. The metal RU S908P also has a rectangular shape paired with thin, metal temple embellished with raised lines. The RU S909P is a modified aviator with a double-bar bridge and thin, metal temples, while the RU S910P, also a modified aviator shape in metal, features a double-bar bridge with a cut-out design and a raised arrow design on the thin metal temples.
Price Guide: $$
www.zyloware.com

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SECOND LOOKS

ProDesign Unveils the Zense Collection


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Quick Take:
ProDesign Denmark has introduced the Zense Collection featuring mixed materials and textures.
Specifics: Six new optical styles, the Zense 7901-06, which includes two feminine shapes in six colors each, one unisex shape in five colors each, two masculine shapes in five colors each and one model in an aluminum and titanium combination (Malcolm X) which comes in three colors.
Selling Points: ProDesign’s designer‘s love for aluminum materials and colors inspired this collection which combines acetate, titanium and aluminum. A bold block hinge creates the connection between the frame fronts and the acetate temples without disrupting the flow of color, while the different textures of the aluminum and the acetate bring a certain dynamic to the Zense frames. On the temples, the colors are strongest on the inside, with just a drop on the outside, achieved by milling away a small part oft he upper layer of acetate. Other details include the integrated rim lock, that is special for ProDesign, and the titanium nosepads that ensures an allergy-friendly frame.
Price Guide: $$$
www.prodesigndenmark.com, (800) 654-6099

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Legacie Bows the Kata Reverse Group


Quick Take:
Legacie, the luxury division of B. Robinson, has added the Reverse group to their Kata Eyewear collection.
Specifics: Four new optical styles, two for women and two for men.
Selling Points: The Reverse concept is based upon the idea of turning the hinge of a frame inside out. By exposing the connection between titanium and acetate on an inverted hinge, the ordinary is elevated to the exceptional. The Reverse 9, a cat-eye optical frame, and Reverse 10, a rectangle optical frame, are the first ladies’ additions to the group. Both styles are crafted from handmade acetate with exclusive new color introductions that include peach, russet, seafoam/sand, rose and seaglass. Two new handmade acetate men’s optical styles are also being released; the Reverse 11, a keyhole wayfarer, and the Reverse 12, a rectangle. New color introductions for these frames include noir/grey, steel, walnut/yellow crystal, greige and havana tortoise.
Price Guide: $$$$
www.legacie.com

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Scandinavian Eyewear Adds New Skaga Men’s Styles


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Quick Take:
Scandinavian Eyewear has introduced several new men’s styles in their Skaga Eyewear collection for January.
Specifics: Twenty-one new optical styles for men.
Selling Points: Among the new styles are the Skaga 2391 Love in brown, burgundy and black; the Skaga 2390 Nicky in dark blue, light brown and black; the Skaga 3730 Zac in blue, brown, black and light grey; the Skaga 2388 Kim in dark blue, brown and black; the Skaga 238p Harry in brown, olive green and gun; the Skaga 3729 Dennis in blue, dark brown and sand.
Price Guide: $$$
www.scandinavianeyewear.com, (888) 285-9981

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ALSO NEW

Marchon’s Fall/Winter Nautica Eyewear Collection

This season, Marchon combines classic styles and modern appeal to create the ultimate Nautica Eyewear Collection. Each style compliments various face shapes and is made to last. Unique materials are used to create the frames and classic nautical colors ensure satisfaction. Fine metals accent the temples though out the collection; while shapes such as aviators and navigators represent the brand’s strong, classic look. www.marchon.com

Shwood’s Limited Edition Collaboration with Pendleton

For Autumn/Winter 2011, Shwood has joined forces with fellow Oregon-based company Pendleton Woolen Mills on a limited run of Shwood’s “Canby” frame style. Crafted from Oregon-grown Cherry wood, the frame features laser engraved temples adorned with Pendleton’s iconic “Chief Joseph” pattern. The sunglasses feature optical quality SOLA by Carl Zeiss lenses and come with a Pendleton wool storage pouch with leather drawstrings. www.shwoodshop.com

Sama’s New Colors for the Underground and Whisper

Sama Eyewear has added new colors to their popular Whisper sunglasses and Underground optical styles. In the Whisper, colors now include black, black/ink, black/teal, tort/wine and vintage tort. For the Underground, the style favored by funny man Seth Rogen, the colors that are now available include crystal/horn, brown/blue, matte brown tort, brown/horn and black/matte tort.  www.samaeyewear.net

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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