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February 07, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: Daisy Fuentes Sun

SECOND LOOKS

REM: Converse Sun
L’Amy: Columbia
Scandinavian: Skaga

ALSO NEW

Luxottica

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LAUNCHES

Zyloware Launches Rx-Able Daisy Fuentes Sunglasses


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Quick Take: Zyloware has expanded their Daisy Fuentes Collection with the launch of nine optical sunglass styles in the same tradition of the Daisy Fuentes brand.
Wearer: Women who want sunwear to be fashionable and fun, Latina wearers and those who love Latina-influenced style.
Specifics: Nine optical quality, fully RX-able and accommodate progressive lenses, while featuring 100 percent UV protection.
Selling Points: The styles feature bold colors, patterns and embellishments, paired with versatility, style and high-quality craftsmanship at a great value. Standouts include the Angelica, an oversized full rim zyl frame featuring an intricate, epoxy-filled floral metal décor on the temples, and the Lena, a full rim metal frame in a modified aviator shape with a split temple and metal décor plaque filled with multicolored epoxy and crystals, both shown.
Price Guide: $$
www.zyloware.com

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SECOND LOOKS

REM and Converse Sun Get Artistic for Spring 2012


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Quick Take:
REM has introduced the latest styles in their Converse Backstage sunwear collection for Spring 2012.
Specifics: Two styles for men and four for women.
Selling Points: For guys, the Reel, a modern aviator with a touch of macho attitude with a bold star on the temple, and the Chart Topper, a classic vintage shape in a robust acetate that is available in a shade of teal that glows in the dark. For ladies, there is a glittery cat-eye called the Wavelength that has subtle sparkles and gradient lenses. The Will Call is an oversized style in a rectangle shape; while the Record Deal features street smart glamour. Lastly, the Merch has a unique hexagonal shape that stands out in a crowd.
Price Guide: $
www.remeyewear.com

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L’Amy Debuts Columbia Eliminator Polarized Line


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Quick Take:
L’Amy America has introduced a new line of value-driven, polarized performance sunglasses into Columbia Eyewear, called the Eliminator collection.
Specifics: Ten new performance sun models, available in three to four colors each. All feature Eliminator polarized lenses, bi-injected “Gripol” rubber temple tips and nosepads for added comfort. All models are Carl Zeiss Vision certified RXable.
Selling Points: Columbia Sportswear’s product development heritage dictates function first. All models are made of, or partially made of, Hyperlite 90 (H90), Columbia’s proprietary injection-molded propionate, which is lighter in weight than most traditional Grilamid/TR90 -type materials, the company said. The brand’s new ‘H90’ models exemplify Columbia’s functional design philosophy, achieving the utmost in fit, comfort, and function, with a healthy nod to value. The 2012 sun collection delivers value as all models feature polarized lenses and H90 frame materials at an average wholesale of $34.95.
Price Guide: $-$$
www.lamyamerica.com

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Scandinavian Eyewear Bows Spring/Summer 2012 Styles


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Quick Take:
Skaga is Scandinavian Eyewear’s own brand with a solid, genuine and rich tradition and a history that goes back to 1948. “Space disco” is the design theme for the Spring/Summer 2012 (SS12) Skaga collection with the brand’s design team looking to the skies for inspiration.
Specifics: New men’s, women’s and unisex optical styles.
Selling Points: Glimmering skies in in the macro cosmos, and crystal formation on a molecular level has been the brand’s inspiration for nearly 18 months, “Space disco” is the result for a collection that highlights skilled craftsmanship to create an exciting and colorful collection. The feeling of minerals is evoked in the way the acetate has been worked, and glitter ball mirrors are reflected in the faceting on two men’s styles; mimicking galaxies and meteorites, the theme reappears throughout Skaga’s new styles.
Price Guide: $$-$$$
www.scandinavianeyewear.se

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ALSO NEW

Wescan Adds F-3460 to Fysh UK

Wescan has added the F-3460 optical style to their Fysh UK collection. The F-3460 is a funky semi-rimless combination frame with eclectic styling. The tribal inspired pattern on the TR‐90 temples, allows frame wearers to achieve an exotic look while the model itself comes in a variety of colors such as brown, red, purple and teal and is available in size 54‐18‐135. www.fyshuk.com

Clariti Release Three New Konishi Styles

Clariti Eyewear has added three new styles to its Konishi Collection for February. The KA5701 is an acetate frame with an iconic ’50s rock n’ roll style available in black and black/clear; while the KP5515 is made of pure titanium with masculine temples and is offered in matte black, matte gunmetal and mocha. Lastly, the KF8334 from the brand’s Flex Titanium line has a memory metal nose bridge and temples with spring hinges. These frames come in matte grey, matte brown and matte dark blue. www.claritieyewear.com

Zeal Optics Rebrands Goggle Collection

Zeal Optics has launch of an entirely re-branded goggle collection for 2013. The 10 new, plus three new tech-specific goggles with GPS systems, are specifically crafted to fit the active outdoor marketplace. Most Zeal goggles now feature a version of the company’s new, proprietary anti-fog, high-density, impact-resistant lens that results in clear views, edge to edge. Additionally, the three new Tech Series goggles that showcase the brand’s Z3 GPS technology all have an enlarged, polarized, in-molded anti-fog lens set into a flexible, medium-to-large frame that retains its malleability in cold temperatures, as well as the ability to download data from the goggles to digitally track and share their experiences. www.zealoptics.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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