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May 01, 2012
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In This Edition


Oakley: Radarlock


Viva: Guess by Marciano
Ogi: Seraphin Sun
Bushnell: Serengeti


REM Eyewear



Oakley Presents Radarlock with Switchlock
Lens Interchangeability

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Quick Take:
Oakley had introduced the all-new Radarlock, a new performance sunglass that lets wearers to take full advantage of Oakley’s wide array of premium lens tints with Oakley Switchlock Technology.
Wearer: Athletes.
Specifics: The Radarlock is composed of durable, lightweight O Matter and features the all-day comfort of Oakley’s Three-Point Fit; while Unobtainium components increase grip with perspiration, and multiple interchangeable nose pads provide a secure, customizable fit.
Selling Points: The comfort, performance and invention of the Radarlock with Switchlock technology, which makes the process of lens changing fast, easy and hassle-free, lets athletes adapt their vision instantly for any environment. The Radarlock is designed with the convenience of a simple switch mechanism that allows for any lens in Oakley’s arsenal to be utilized, allowing the wearer to keep up with changing light and conditions. Athletes can install an alternate lens in seconds, including the unrivaled clarity and impact protection of High Definition Optics and HDPolarized optics options.
Price Guide: $$$-$$$$+

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Viva Bows Guess by Marciano Women's Spring Collection

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Quick Take:
Viva International Group has debuted the Guess by Marciano Spring/Summer 2012 women’s eyewear collection.
Specifics: Three new sun styles and seven new optical styles, all are accented with the brand’s signature stylized foil “M” logo tips. All optical styles feature spring hinges; while the sun styles feature CR39 lenses.
Selling Points: Drawing inspiration straight from Guess runway styles, the new Spring/Summer 2012 Guess by Marciano Eyewear trends this season are designed with the fashion forward woman in mind. For those looking for sharp, sophisticated frames with a touch of sparkle, Guess by Marciano’s new fashion optical frames feature deep colored tortoises, textured accents and temples with genuine Swarovski stones. Additionally, Viva has introduced a new incentive program for their Guess and Guess by Marciano optical accounts called Eyestyle Confidential. The program is designed to reward independent opticians in the U.S. and Puerto Rico and rewards participants with points on total net sales. There are three levels, Silver, Gold and Platinum, and accounts can qualify for a higher level as their sales increase. Points can be redeemed for up to one year from signup for gifts via an online catalog at The catalog includes a large variety of items, including electronics, books, and music.
Price Guide: $$

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The Seraphin Odyssey Sun Collection from Ogi

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Quick Take:
The Seraphin Odyssey Sun Collection from Ogi personifies the spirit of the brand: vintage styles from a bygone era revamped for life’s new voyages.
Specifics: Three distinct sun styles, one feminine and two unisex.
Selling Points: The Chicago Sun is a chic, cat-eye design inspired by sunglasses worn by women along the French Riviera in the late 1950’s. Premium Italian acetate and temple accents add to the style, available in two classic colors; black tokyo and tokyo tortoise. The Lake Sun redefines the classic navigator with a modern, more angular shape. A titanium front is combined with premium acetate temples for a contemporary spin on a vintage style in silver or gold. The executive style of the Jefferson Sun was inspired by the look of French racecar drivers and boasts an impressive color palette including black, dark tortoise, butterscotch tortoise and antique crystal. All Seraphin sun frames come with a soft sided leather case and cleaning cloth, while marketing materials include counter cards, large window banners, logo plaques and an 8-piece display.
Price Guide: $$$

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Bushnell Expands Serengeti's Cosmopolitan Collection

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Quick Take: Bushnell Outdoor Products has added new women’s fashion sunglasses to the Serengeti Cosmopolitan collection.
Specifics: The Bella and Chloe sun styles for women. Both styles are Rx-able; while polarized and non-polarized versions are available, as well as a variety of lens tints and frame colors.
Selling Points: The Bella and Chloe take one of this year’s hottest trends in sunglasses – rounded frames – and smooth the lines to create the impression that each component flows seamlessly to the next using premium injected nylon, precision spring hinges and superior fit and finish. For 2012, all models in the Cosmopolitan line are fitted with ultra-light glass lenses. Fully 20 percent thinner and lighter than the glass lenses used previously, the list of built-in technologies remains undiminished, according to the company. Standard technology on all Serengeti sunglasses includes exclusive Spectral Control and photochromic lens technologies for unparalleled contrast and superior color enhancement; while an anti-reflective coating also helps minimize distracting back glare.
Price Guide: $$$

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Mykita & Bernhard Willhelm Presents the Rosi

Mykita & Bernhard Willhelm have introduced the Rosi, a new light, stainless steel frame, for the 2012 autumn/winter season. Oversized, this model’s design and color scheme make up the feminine continuation of the collaborative collection‘s color-mirrored sunglasses developed over the years. Corresponding to Bernhard Willhelm's fashion collection, the Rosi comes in a two-tone orange/yellow version with black tinted lenses and is also available in monotone versions including orange, white, matte black, blue, gold or silver, with mirrored lenses in the coordinating colors.

Götti Switzerland Introduces New Eyewear

The new titanium Retro collection features frame styles that evoke an earlier age with panto forms and balanced trapezoid shapes that hearken back to the 1950s in a selection of fresh, light colors for spring; while the new acetate shapes feel like they are from the days of “flower power.” Brand new in the Götti collection this season are the Readers, which stands out thanks to their trendy design and high-end manufacturing, as well as their ergonomic saddle bridge for comfort. Additionally the readers feature the brand’s patented 360° Spin&Stow hinge.

Villa Eyewear Offers John Richmond Collection

This season, John Richmond, distributed by Villa Eyewear, has divided his new eyewear collection into four themes, which when combined result in a perfect balance in line with the brand’s style. The theme Leather is for those who love classic lines with aggressive and refined details; while Jewels is for those seeing something more glamorous. The Rich theme was designed to meet all the brand’s core fans’ needs. Finally Rock Flag is meant to satisfy those with the most rebel tastes.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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