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May 15, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Miro Optix Division 1
Kaenon: Ophthalmic

SECOND LOOKS

Tura: Humphrey's
Classique: Lisa Loeb

ALSO NEW

Luxottica

dpg

LAUNCHES

Miro Optix Launches Division1 Sports Frames

 
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Quick Take:
Miro Optix LLC, a Farmingdale, N.Y.-based optical manufacturer of sports performance eyewear, is launching the Division1 frame line. The frames utilize a patent pending technology called (M)Force that features a “Hadronic Lock” mechanism to provide added structural integrity to the frame that helps to minimize eye injuries.
Wearer: Professional and amateur athletes.
Specifics: Based on the principles of acceleration and force, (M)Force utilizes multiple points of contact on the Division1 frames to provide the strongest and tightest connections and greater resistance to breakage, according to Miro Optix. An integral eyewire screw in the frame front ensures a proper closure for the lenses in the frame. The frame’s integrated projections extend from the frame front and lock into the safety sleeve. The safety sleeve then adds two additional safety screws to lock in the sleeve to the frame front and to showcase the (M)Force technology plaque.
Selling Points: Division1 meets ASTM-F803 standards for impact resistance in soccer, baseball, basketball, women’s lacrosse and racquet sports. The frames can be fit with Rx-able or plano lenses. Division 1 frames are sold through independent distributors.
Price Guide: Prices vary by distributor.
www.mirooptix.com

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Kaenon Introduces Ophthalmic Frame Collection


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Quick Take:
Kaenon has launched its first product line extension, the Kaenon Optical frame collection, as part of the brand’s year-long 10th anniversary celebration.
Wearer: Fans of Kaenon’s authentic California lifestyle aesthetic.
Specifics: Four new prescription-ready styles, including two 4-base and two 6-base styles, in six hand-painted colors, including rich tortoise, colored fades, and beach glass-inspired matte finishes.
Selling Points: “The void we identified, and intend to fill, is for lightweight, durable and well-styled optical frames that can be worn all day, fitting seamlessly within our active lifestyles,” said Steve Rosenberg, co-founder and CEO of Kaenon. “By utilizing advanced materials and frame-making techniques, and having fun with color and texture, I believe our first optical collection embodies the quintessential California lifestyle.” Each of the unisex TR-90 styles features custom-engineered precision hinges developed to offer smooth hinge action and stability.
Price Guide: $$$-$$$$
www.kaenon.com

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SECOND LOOKS

Tura Re-launches Humphrey's Eyewear Collection


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Quick Take:
Tura has repositioned Humphrey's Eyewear collection with a complete revamp, from brand language through to visual imagery to make it more youthful in design.
Specifics: The collection offers more than 40 optical and 20 sunwear designs featuring color with an attitude, red and black, purple and pink, black and white and brown and green, among others.
Selling Points: "The world is changing and with it so are the people. Life is changing; as are peoples’ attitude to lots of things. Humphrey’s has changed for precisely that reason," said Audrey Pavia, vice president of marketing. A new slogan "positively different” and the 'V' sign, the symbol of victory, represent the optimism of the "Humphrey‘s generation." The unique frame characteristics include combinations of metals and plastics to create interest. Shapes include cat eyes to virtually square or oval and retro; a self-confident geek-chic aesthetic utilizing the two-tone trend. Temple designs include everything from python and zebra stripes to striking stripes and checks. Humphrey's POP materials include posters and image cubes for optical and sunwear. The center piece of the collection is a postcard curtain, a curtain created of slots that hold postcards of "Positively Different" images.
Price Guide: $$-$$$
www.tura.com

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Classique Presents Lisa Loeb Eyewear Styles


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Quick Take:
Classique Eyewear has introduced new styles into the Lisa Loeb Eyewear collection designed in partnership with musician Lisa Loeb.
Specifics: The newest styles are available in four color variations per style. The new styles are available in larger eye sizes to fit more faces. These new frame styles remain true to the essence of the collection, with more frames for every occasion to enhance every face, they can be worn from the work day to a night out. The styles are named after Lisa Loeb’s song titles, and the colors represent her love for food and the culinary arts.
Selling Points: The newest frame styles are edgier and more refined, yet still incorporate Lisa Loeb’s signature and iconic cat-eye and retro shape. These styles have a new design element; a unique marbleized purple temple tip, shaped as a guitar pic, which represents Lisa Loeb’s musical persona. The collection is on trend with its signature cat-eye and retro shapes. The materials of the new styles include acetate, metal and a combination of both. The frames are available in two and three color combination plastic laminates and Matzuccheli zyls finished with spring-hinged temples. The color palette is a combination of rich classic tones, such as black, tortoise and chocolate, accentuated with pops of vibrant colors, in shades of teal, lavender, lime green and orange. This season also sees the introduction of the collections first sunglass style. Encompassing her signature cat-eye look, this style is available in both sunwear and optical and is called Cake and Pie, after Loeb’s album.
Price Guide: $$-$$$
www.classique-eyewear.com

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ALSO NEW

Mykita Debuts New Decades Sunglass Line

With its own color and design concept linking the modern with the classic, the new Mykita Decades line features “Contemporary Classics.” Design-wise the models are characterized by the rendering of large panto forms in Mykita’s ultralight 0.5 mm stainless steel flat-metal concept. The Mareike, Maple, Aldous and Truman are the first models of the new line. The colors in the collection include a combination of Yves Klein blue, saffron brown, opal green and pastel grey with gold-coated hinges and a surface-satin finish. In addition, the lenses have a light, mirrored gold coating that matches the gold hinge. www.mykita.com

Julbo Releases Three New Sunglass Styles

Julbo has released three new sunglass styles this spring. The Tensing is Julbo's newest addition to the mountaineering collection. It is extremely lightweight, durable and protective with a Spectron 4 lens and wrap around design. The Trek is a new is super lightweight model that was designed to be a "hybrid" performance and mountaineering piece. It has removable side shields, 160-degree flexible temples for the perfect fit, an optional sweat blocker band at the forehead and a rimless bottom for optimal view. The Trek comes with Julbo's Zebra or Camel lenses or the Spectron 4 lens. Lastly, the Mona is a stylish yet simple new female-specific sunglasses in the brand’s travel collection which features the protective Spectron 3 lenses. www.julbousa.com

Tom Davies Adds New Color Technology

Tom Davies has developed a new technology for applying bold colors to titanium by modifying the ion plating technology the brand uses for its existing titanium colors. “Until now, any bright colors needed to be sprayed onto the surface of a frame,” said Davies. “Like most brands, we could only use electroplating or ion technology for a standard color palette. This new technique expands my color selection in new and exciting ways.” Unlike spraying, ion plating chemically changes the surface of titanium which makes the color close to scratch-resistant. The new technique was developed by TD in collaboration with ion plating specialists based near the brands Shenzhen workshop. The new range of colors is available on 12 new double bloc titanium frames. www.tdtomdavies.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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