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June 05, 2012
VMail ProductWatch
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In This Edition

SECOND LOOKS

Altair: JOE Joseph Abboud
Viva: Candie's
McGee: Orvis
Charmant: Tru Trussardi

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Luxottica

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SECOND LOOKS

Altair Offers JOE Joseph Abboud 2012 Fall Line


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Quick Take:
Altair Eyewear has released their Fall 2012 optical styles for the JOE Joseph Abboud collection.
Specifics: Five new ophthalmic styles for men.
Selling Points: Anything but average, JOE Joseph Abboud is the perfect balance of style, substance and value. Sophisticated and accessible, JOE has character, style, smarts and confidence. The JOE consumer understands that style and quality come first from within and demands contemporary, versatile, attractive clothing and eyewear that reflects his positive outlook and keeps up with his lifestyle. The five new styles include two full rim metal fronts in rectangular shapes; the JOE4015 has streamlined metal temples with color epoxy filled lines on end piece and temples, while the JOE4016 has sleek temples with carbon fiber inlay. The JOE4016 has a semi-rimless milled metal front with wide acetate temples. The JOE4018 and JOE4019, both in acetate, are more oversized with the 4018 featuring a modified top bias fade design and the 4019 representing a small retro fit design.
Price Guide: $$-$$$
www.altaireyewear.com


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Viva Presents Candie's Spring 2012 Optical Collection


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Quick Take:
Viva International Group introduces new styles to the Candie’s Eyewear collection this spring. The new styles reflect the trendsetting design elements featured in Candie’s apparel and accessories.
Specifics: Eight new ophthalmic styles for women.
Selling Points: Exciting trends, including floral accents, animal prints, filigree detailing and stud treatments are showcased throughout the collection, to deliver a cohesive blend of fashion and style for today’s Candie’s girl. Models C Abigail and C Adele reflect the allure of Vintage Glamour, a key trend this season, with the temples of this duo featuring an intricate carved effect adorned by small crystal stones. Milled filigree details and studs accent the temples of models C Hailey and C Harlow, two handmade acetate frames, highlighting the collection’s Guns n’ Roses trend. Structured silhouettes and metal hardware detailing accentuate the styling of models C Lauren and C Lola, part of the collection’s Major Flirt trend, inspired by the camouflage print patterns. Youthful colors, animal prints and urban chic are illustrated in the Welcome to the Jungle trend, featuring models C Paula and C Payton. Marketing materials include print advertising in optical trade and fashion publications featuring the brand’s campaign images with Glee star, Lea Michele, the face of the Candie’s campaign titled, “Hangin’ At Home.” Merchandising materials consist of a three-piece display, a twelve-piece display, a mirror and a logo plaque.
Price Guide: $$
www.vivagroup.com


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McGee Adds Angler from the Orvis Optical Collection


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Quick Take:
The McGee Group has added the Angler group to their Orvis Eyewear collection. The Orvis mission is to provide authentic products and experiences through unsurpassed knowledge and expertise of fly-fishing. The Orvis Angler collection combines quality and comfort for the professional, mature man who respects tradition.
Specifics: Three new ophthalmic styles for men.
Selling Points: The Pioneer, Sentinel and Taconic offer three classic looks with special attention to details, such as the embossed metallic Orvis logo on every frame. Each style is perfect for the recreational or professional angler looking for eyewear to match his lifestyle. The Pioneer is a handmade acetate frame with an oversized modified oval eyeshape perfect for progressives with a high cut bridge and temples featuring a metal décor inlay that creates a carbon fiber effect. The Sentinel is a combination frame with a flat metal front and transparent horn acetate temples in a rectangular eyeshape perfect for progressives. Lastly, the Taconic is a semi-rimless frame with a rectangular eyeshape with a laser etched pattern on the metal temples that gives way to a patterned acetate for a sportier look. Accounts that purchase the entire Angler collection will receive an Orvis optical counter card.
Price Guide: $$-$$$
www.mcgeegroup.com


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Tru Trussardi by Charmant Intros New Optical Styles


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Quick Take:
The latest Tru Trussardi optical collection from Charmant features modern frame silhouettes with a snug fit and high-tech design composition using top quality materials and all presented in the latest season colors.
Specifics: Two new ophthalmic styles for women and two for men.
Selling Points: The women's frames are inspired by a new functional femininity showcasing a blend of soft, simple shapes in matte metallics or marbled acetate topped off by beautiful design accents including leather inlays or the Tru Trussardi temple logo. The TR12507 is a ladies’ frame in brushed titanium with a soft edge front shape and acetate temples featuring leather temple inlays and the signature greyhound logo, while the TR12508 is an acetate frame with a marble pattern design and a Trussardi metal-rimmed enamel logo. Men can enjoy head-turning masculine frame styles with an attractive blend of debonair nonchalance and cutting-edge style in acetate and titanium. The TR12733 is an acetate frame in a classic shape with spring hinge and the Trussardi metal logo plaque, while the TR12734 is a semi-rimless titanium frame, classic and elegant, with an open temple design and Trussardi metal logo plaque.
Price Guide: $$$-$$$$
www.charmant.com/us


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ALSO NEW

Marchon's Nike Vision Bows Sun Styles with Transitions

Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike MAX Transitions adaptive sunglasses. The new Nike MAX Transitions sunglasses respond to changing light while remaining true to Nike’s advanced, sports performance engineering. Nike MAX Transitions glasses offer two tints engineered precisely to enhance the visual details of the natural environment during specific sports and activities; the Nike MAX Transitions/Golf Tint (violet) and the Nike MAX Transitions/Outdoor Tint (green). Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ. The Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. www.marchon.com or www.transitions.com

Cocoons Debuts New Rimless Clip Collection

Live Eyewear has added new rimless clip styles their Cocoons Clip-Ons collection. The collection of optical grade, polarized clip-on sunwear now has 14 new rimless styles. The lightweight rimless designs offer a sleek and stylish look for those looking to effortlessly convert their plastic or rimless prescription frames into polarized sunwear. The low profile, frameless sun lenses feature a spring tension bridge and wider, gapped prongs, made from TR90 and sheathed in a rubber sleeve, that allows them to easily attach to plastic and rimless ophthalmic eyewear. The clip-ons also feature a variety of prong widths to accommodate all eyewear frames ranging from a completely rimless 3-piece mount to the popular plastic frames that are often difficult to fit with traditional clips. Lens options include amber and gray polarized Polaré scratch-resistant lenses. www.liveeyewear.com

Eye-Biz Unveils Glossi Bliss Sunglass Collection

Eye-Biz has introduced the latest Glossi Eyewear collection, Bliss Sunglasses. The collection emphasizes Glossi’s characteristic frame front which is made from the brand’s signature polymer combined with the adoption of improved technology to produce different eye-shapes. Additionally, a new unique coating has been applied to create various patterns and colors on the frame’s front. The final product displays a contrasting look with its shiny and reflective featuring horizontal lines, stripes and polka dots patterns. The collection has already won the Red Dot Product Design 2012 award. www.glossieyewear.com or www.eye-biz.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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