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June 12, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Optim: Agathitas

SECOND LOOKS

Ogi: M&M, D&I Collections
Zyloware: Stetson

P.O.P.

Barbara Wright Design: I.O.D. Displays

ALSO NEW

Luxottica

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LAUNCHES

Optim Reworks Agathitas by Agatha Ruiz de la Prada


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Quick Take:
Optim has presented the new Agathitas by Agatha Ruiz de la Prada collection of eyewear for infants and toddlers with a focus on more highly resistant frames thanks to reinforced points on the temples to prevent breakage.
Wearer: Babies and children up to three years.
Specifics: Consisting of eight new colors, all of which are available in two sizes, the refined designs ensure maximum safety and comfort for even the youngest children.
Selling Points: Manufactured in Italy, the frames are made of a light, flexible and 100 percent hypoallergenic material with double silicone injection inside of the bridge which makes the front part stronger yet more ductile. The temples also feature the double silicone injection on their interior, as well as an integrated hinge and adjustable temple tips. All models are accompanied by a case with a colorful design following the designer’s hallmark style and a new adjustable elastic cord which attaches to the earpieces with a click system that can be adjusted for a secure fit.
Price Guide: $$-$$$
www.grupoptim.com


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SECOND LOOKS

Ogi Expands M&M, D&I Collections


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Quick Take:
Ogi has made additions to the Mommy and Me, Daddy and I Collection of frames in their Ogi Kids line.
Specifics: Two new ophthalmic styles for children.
Selling Points: By making fun frames that emulate frames their parents wear, this collection is bridging the gap between fun and functional. Key styles include the Ogi Kids OK300, inspired by the timeless beauty of granite, this style possesses the elegance of its parent frame, the Ogi 3101. In a striking color palette of blue, purple, red or amber, the OK300’s sleek curves will complement any young girl’s fashion sense. A classic semi-oval shape melded with a keyhole bridge, the Ogi Kids OK301 is a durable Italian acetate available in a collection of original demi colors that reflect the fundamentals of the Ogi 9606, complete with its diamond-shaped chrome rivets. Ogi Eyewear has also launched a complementary campaign highlighting the Mommy and Me, Daddy and I Collection that will feature new counter cards and large window banners.
Price Guide: $$
www.ogieyewear.com


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Zyloware Releases New Stetson Styles


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Quick Take:
Zyloware Eyewear has announced the June release of new styles from the Stetson and Stetson Off Road collections.
Specifics: One new ophthalmic styles in Stetson and two in Stetson Off Road.
Selling Points: The Stetson 290 features a semi-rimless metal front in a modified rectangular shape with handcrafted zyl temples. Snap-in silicone nosepads and spring hinges provide additional comfort and ideal fit and the ST 290 accommodates progressive lenses. The Stetson Off Road 5025 features a semi-rimless metal front in a modified rectangular shape with metal temples and handcrafted zyl temple tips. Spring hinges and snap-in nosepads provide the wearer with comfort and easy adjustment and the OR 5025 accommodates progressive lenses. Lastly, the Stetson Off Road 5026 features a full rim metal front in a modified rectangular shape with a double bar bridge. The pressed metal endpieces and sleek temple adds a subtle design element while the lightweight construction maintains the integrity of the Stetson Off Road philosophy. Zyl temple tips, spring hinges and snap-in nosepads round out this frame and allow for added comfort and optimal fit.
Price Guide: $$
www.zyloware.com


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P.O.P.

Barbara Wright Design Intros Line of Displays with I.O.D.


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Quick Take:
Barbara Wright Design has partnered with Illusion Optical Displays (I.O.D.) to offer a new line of optical displays created to help enhance any dispensary.
Specifics: The new line of displays features three collections ranging from contemporary to traditional styles.
Selling Points: "I've spent nearly 30 years discovering and perfecting what really works to display and sell eyewear by serving a small select group of clients with our full custom design services," said Wright. “Now the Barbara Wright Design look and style is within reach of nearly every eye care professional through the Barbara Wright Signature display collections." Each line has been personally designed by Wright from dispensing tables to display cases in sizes to fit just about any optical's needs. To promote the new partnership Barbara Wright Design will be giving away $5,000 in design services while I.O.D. will be offering $5,000 in optical displays. The giveaway will be offered on I.O.D.'s Facebook page where contestants can post a one to two minute video describing why they deserve to win the prize. The finalists will be announced June 15th and presented on Facebook for public voting. The video with the most likes and comments come September 1st will be awarded the prize. Official rules can be found www.BarbaraWrightDesign.com/facebookcontest.
www.BarbaraWrightDesign.com


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ALSO NEW

Revolution Debuts New Magnetic Clips

Revolution Eyewear continues to raise the bar with the addition of new magnetic clip-on styles. The Rev740 is a classic timeless ophthalmic look available in black crystal, black, demi grey and Havana and is now available with a magnetic clip-on. All Revolution Magnetic Clip-Ons can be special ordered for 3D Viewing and will soon be offered in a specialty lenses for specific sports as well. www.revolutioneyewear.com

Charmant Extends LineArt Collection with Men's Styles

The Charmant Group has expanded their LineArt product assortment to include the Tenor, the debut collection for men. Tenor features typical LineArt elements of flexibility, lightness and distinctive temple composition, but with decidedly masculine styling. The Tenor frames come in four styles and are available in colors ranging from brown to green, silver to blue. “Tenor will establish an entirely new consumer base for us, and we are confident LineArt will quickly become as popular with men as it is with women,” said Dee Berghuys, director of product and marketing. www.charmant-usa.com


TD Tom Davies Release Dramatic New Imagery

TD Tom Davies has introduced bold new lifestyle shots. Shot in April, the new imagery reflects the brand’s growth, which has seen a 30 percent increase in business since the start of this year, according to the company. They attribute the growth to the brand’s expansion into the Asian market, therefore the new images appeal to the “Asian penchant for all things British” and focus on the brand’s “luxury London” aesthetic. Shot in the London private members club, Soho House, the images ooze elegance and sophistication, while the stars of the shoot are the brand’s retro and feminine cat eyes and rounded panto frames. www.tdtomdavies.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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