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June 19, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

CooperVision: Proclear Multifocal Disposable Contact Lenses

SECOND LOOKS

McGee: Argyleculture
ProDesign: Axiom
Zero G: S/S '12

ALSO NEW

Luxottica

dpg

LAUNCHES

CooperVision Launches Proclear 1 Day Multifocal Daily Disposables


Quick Take:
CooperVision Inc. has launched Proclear 1 day multifocal daily disposable contact lenses, developed “to provide presbyopic patients with excellent vision at all distances and address age-related dryness, all in the convenience of a daily disposable lens,” the company said.
Wearer: “With more presbyopic patients emerging every day, each with his or her own unique visual needs and lifestyles, there is a tremendous opportunity for practitioners to embrace multifocal daily disposable contact lenses,” stated Dennis Murphy, executive vice president, global sales and marketing for CooperVision.
Specifics: Proclear 1 day multifocal, features CooperVision’s PC Technology, the only lens material cleared by U.S. Food and Drug Administration to claim that it “may provide improved comfort for those who experience dryness or mild discomfort during lens wear, ” the company said. The lenses feature sphere powers from +6.00 to –10.00 (0.50 steps after -6.00); a base curve of 8.7 mm; and a diameter of 14.2 mm. The lens is designed with a single power profile that can accommodate patients up to +2.50 ADD power.
Selling Points: The center-near aspheric design and simplified fitting approach make it easier to select the right lens for patients in all stages of presbyopia—whether they are emerging or existing presbyopes. Proclear 1 day multifocal lenses are offered in a broad power range and are designed with a single power profile. With the use of a near boost in the non-dominant eye, the lens can accommodate patients up to +2.50 ADD.
Price Guide: $$$$
www.coopervision.com


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SECOND LOOKS

McGee Offers the Argyleculture 'Coda' Frame Grouping


More Images
Quick Take:
The Argyleculture Coda collection from the McGee Group offers fashionable, trendy designs for the independent man looking to stand out, much like a coda at the end of a usually helps it stand out from the rest of the song.
Specifics: Two new vintage-inspired ophthalmic styles for men in bold color combinations and fashionable shapes.
Selling Points: The Tatum is a double laminate acetate frame with a rounded rectangular eyeshape. The pop of blue in both acetates makes an intense statement so this frame stands out. Available in black and tortoise, the metal endpiece gives the frame a fashionable edge. The Rollins is a semi-rimless combination frame with a metal front and acetate temples. The rectangular eyeshape and cut-outs on the temples expose the edgy second acetate color. The Rollins features adjustable nose pads and is available in black/red and brown. Accounts who purchase the entire collection will receive an Argyleculture logo plaque.
Price Guide: $$
www.mcgeegroup.com


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ProDesign Extends Axiom Collection with 6128-32


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Quick Take:
ProDesign has added style numbers 6128 through 6132 to their patented Axiom collection.
Specifics: Five new ophthalmic shapes in five to six colors each.
Selling Points: The Axiom collection is all about simplified functionality and this new addition to the succesful fifth branch under the ProDesign name is no exception. The special clip signature to the collection offers a patented hinge functionality, that allows the temple to be removed easily from the rest oft he frame simply by pressing down lightly on it. The striped detail of the end tip is a classic ProDesign acetate and both the colors of the fronts and the temples are repeated in the end tip pattern.
Price Guide: $$$$
www.prodesigndenmark.com



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Zero G Announces New Styles for Spring/Summer 2012


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Quick Take:
Zero G has added new styles for the Spring/Summer 2012 season.
Specifics: Six new styles total, including four ophthalmic styles and two suns.
Selling Points: The Amherst takes its inspiration from a classic zyl/metal combination frame with a brow-line that gives the illusion of bold, distinguished acetate, while providing the comfort of a rimless optical style. The Brookville’s clean, modern ophthalmic shape is designed to look sleek and minimal. The Quogue’s unique, prominent optical shape was designed with the art director/museum curator in mind; it gives the impression of a heavy frame, while providing a lightweight feel. The Kings Point has a plastic insert and is constructed without screws or solder-points in a combination of tailored plastic and titanium that puts a modern twist on a classic, retro style. This frame presents a bold, stylish look while offering the ultimate in lightweight comfort. In sun, the Roosevelt Field incorporates a 3-dimensional pressed titanium bridge and temple to give a subtle texture to the design; while the Bensonhurst features a pressed hand-polished bridge and is offered in a polarized lens option. Both styles are constructed with ion plating guaranteed not to chip or peel, according to the company.
Price Guide: $$$$
www.zerogeyewear.com


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ALSO NEW

Esprit by Charmant Adds Four New Ladies Optical Styles

New to the Esprit optical collection from Charmant are the ladies RT17359, a semi-rimless frame in a combination of materials and spring hinge in red, brown, black and blue, as well as the ET17368, another combination frame in a milled design with acetate temples in red, brown, black and purple. Also new is the full rim metal ET17371 and the semi rimless metal ET17372 design; both come with spring hinges and are available in red, brown, black and purple. www.charmant.com/us


Eyeking Debuts the Under Armour Drive with Hunter Mahan

Under Armour Performance Eyewear from Eyeking debuts the UA Drive. Designed in collaboration with six-time PGA winner Hunter Mahan, the UA Drive was made specifically for golfers to offer these athletes a blend of performance and comfort. Available in multiple color options, the UA Drive features Under Armour Performance Eyewear’s premiere Game Day and Brown Multiflection lenses, which balance target and background brightness to provide optimum visual contrast and distinctive object illumination, according to the company. www.eyeking.com


Ducal Intros SwimSpec Custom Prescription Swim Goggle

Ducal has introduced SwimSpec (style #935N), custom prescription swim goggles for eyeglass wearers to swim in style and comfort. SwimSpec is perfect for swimmers with a high minus (-18), high plus (+15), unusual prescription, or those who need prismatic correction. Available for those aged seven and up, SwimSpec features anti-fog lenses, a silicone eye cushion, silicone head strap, a polycarbonate goggle, a TR-90 nylon Rx carrier, adjustable bridge strap (three sizes) and pattern. Available in two colors, black/grey and blue/grey, the goggles also come with a storage case, as well as fitting instructions and care and use instructions. A 6-piece P.O.P. counter display is also available. www.ducalcorp.com


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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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