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July 31, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

B+L Biotrue ONEday CLs

SECOND LOOKS

Eastern States: Diva
Legacie: Betsey Johnson
ProDesign: Iris

ALSO NEW

Luxottica

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LAUNCHES

Bausch + Lomb Launches Biotrue ONEday Daily Disposable Contact Lenses


Quick Take:
Biotrue ONEday, a premium daily disposable contact lens, has received FDA approval and will be launched in the U.S. Biotrue ONEday is made from HyperGel, a “next generation” of daily disposable material that has the best features of conventional hydrogels and silicone hydrogels, B + L said.
Wearer: “Patients often report that they have blurred vision at the end of the day or have to blink a few times to clear their vision when they are working on their computer,” noted Calvin Roberts MD, executive vice president and chief medical officer, Bausch + Lomb. “HyperGel helps our new Biotrue ONEday contact lenses mimic our own healthy tears and maintains virtually the same moisture level of the natural eye. This helps Biotrue ONEday contact lenses retain their shape and maintain clear vision throughout the day.”
Specifics: The HyperGel material offers high water content and delivers more oxygen than a traditional hydrogel – all without the need for silicone – while maintaining the comfort of conventional hydrogels. Biotrue ONEday contact lenses provide consistent, clear, comfortable vision throughout the day because the innovative, bio-inspired material helps them retain moisture and optical shape even after hours of wear. As a bio-inspired product, these lenses extend the Biotrue brand portfolio which also includes Biotrue multi-purpose solution.
Selling Points: Biotrue ONEday was created by the eye health scientists at Bausch + Lomb to be the first daily disposable lens with three bio-inspired features. The bio-inspired lenses contain 78 percent water, the same water content as the cornea, and deliver the oxygen level needed by the open eye to maintain healthy, white eyes. The outer surface of the lens is designed to mimic the lipid layer of tear film to prevent dehydration. Biotrue ONEday lenses provide the maximum amount of moisture of any daily disposable lens on the market, even after 16 hours of wear, B+L said. As a bio-inspired product, these lenses extend the Biotrue brand portfolio which also includes Biotrue multi-purpose solution.
Price Guide: $$$
www.bausch.com


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SECOND LOOKS

Eastern States Expands Diva Eyewear with New Styles


Quick Take:
Eastern States Eyewear has presented new eyewear styles into its Diva Eyewear collection. The new styles mark the reintroduction of acetate fronts back into the Diva line.
Specifics: Eight total optical styles, four of which feature plastic fronts.
Selling Points: Shapes range from more classic modified rectangles to fashionable deeper shapes with a retro slant. A variety of themes can be seen in the acetate colors including mottled, laminates and translucent shades. Colors include burgundy with hints of violet, brown-leopard, purple-cognac and a sand translucent plastic with hints of denim, as well as some elegant classic shades such as pearl, charcoal and gold. Also defining Diva’s new models are the beautiful flowing temple and endpiece designs that the collection has become known for. Each of these styles is graced with an elegant selection of Austrian Swarovski Crystals in a variety of patterns, shapes and sizes. New point-of-purchase materials are available as well, including a 6-piece countertop display and a 10-piece locking display in addition to two counter cards.
Price Guide: $$$$-$$$$$
www.eseyewear.com


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Legacie Adds New Betsey Johnson Eyewear Group


Quick Take:
Legacie, the luxury house of B. Robinson, has introduced a new Betsey Johnson Eyewear group, Bolt of Light.
Specifics: Two styles, one optical and one sun.
Selling Points: Renowned for her electric energy, designer Betsey Johnson has also been a long-time fan of the lightning bolt motif. The new group, Bolt of Light, brings this charisma to life with metal temples in the shape of a lightning bolt that are decorated with glittering stones in contrasting pop colors. The Wild Thing, a cat-eye optical style, boasts a glitter acetate frame front while Thunderstruck, a glamorous sunglass, offers a multi-colored layered laminate frame front. Both are paired with the striking temples.
Price Guide: $$$
www.legacie.com


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ProDesign Debuts New Iris Styles for Women


More Images
Quick Take:
ProDesign has expanded their popular Iris collection with new styles featuring acetate fronts.
Specifics: Three different frame shapes in eight colors each. All are progressive friendly.
Selling Points: A highly feminine collection for the woman who wants a bold and exclusive frame, ProDesign has used the amazing 3D temple design of their successful 5133-34 range and created new color combinations with matching acetate fronts and end tips for the Iris 5616-18 series. The new colors are fresh and spring-like, one features a tortoise acetate and another a matte black temple. The layered acetate materials were chosen specially by the ProDesign designers to match the new temple colors. The end tips match the frame front’s acetate colors to emphasize the new boldness of the fronts.
Price Guide: $$$$
www.prodesigndenmark.com


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ALSO NEW

The McGee Group Unveils New Vera Bradley Breast Cancer Awareness Sunglass Collection

The McGee Group has introduced the latest breast cancer awareness sunglass collection from Vera Bradley. The three styles highlight the Priscilla Pink Vera Bradley color to make a “pretty-in-pink” statement, but also to take a stand against breast cancer. The Adrian is a traditional aviator shape with handmade acetate temples. The Cassie is an acetate frame with a modified rectangle eyeshape and the Lillian is a triple laminate acetate frame, with a burst of hot pink crystal on the sides and interior in an oversized round. Since 2006 the McGee Group has partnered with the Vera Bradley Foundation to donate a portion of the proceeds of all Vera Bradley eyewear sales to the foundation. www.mcgeegroup.com

Eyeking Introduces the Under Armour Performance Eyewear UA Assert Sunglasses

With its sleek design and aggressive style, Under Armour Performance Eyewear’s UA Assert from Eyeking is built for maximum coverage with high-performance components. The frame is made of ArmourFusion which provides lightweight, strong and inherent memory. The Assert also features AmourSight Lens Technology which enhances vision up to 20 percent edge to edge in a lens up to 10 times stronger than polycarbonate lenses, according to the company. Additionally, the frame has Multiflection lenses which deliver layers of protection guarding against scratches and smudges, and are easy to clean, as well as adjustable nosepad for a comfortable, custom fit. www.eyeking.com

ic! Berlin Unveils 'Rough' Acetates

ic! Berlin has debuted the Rough collection characterized by the “provocative beauty of raw acetate, pure elegance coupled with a rough and raw spirit.” The new collection comes in a tricolor style and includes five different styles. The Power Law, a unisex style, is the pioneer of the collection, with other styles including the Dr. Ihab, the Gefrorne Träne aviator, the oversized Die Nebensonnen and the timeless Harmonic Oscillator. www.ic-berlin.de

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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