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August 28, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Airlock
Colors in Optics: Crayola

SECOND LOOKS

Viva: Gant
Eastern States: Jaguar
Fusion: Iyoko Inyake

ALSO NEW

Luxottica

dpg

LAUNCHES

Marchon Revamps Airlock Collection


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Quick Take:
As part of their ongoing overhaul of their Global Collections, Marchon has revamped their proprietary Airlock Collection of drill mount frames.
Wearer: With dozens of styles to choose from, there is an Airlock style to compliment every face and personality, man or woman.
Specifics: First introduced in 2001, currently the Airlock collection includes 15 styles, which are part of the LOVE Beta-Titanium series, with new colors are being introduced this fall. Additionally, Airlock is introducing a brand new collection called the Airlock Carbon Fiber Collection.
Selling Points: The LOVE Beta-Titanium collection is segmented into three series; the Love Secret Collection, featuring the original Airlock hingeless Beta Titanium styles; the Love Surprise Collection, the to-date best-selling hinged Beta Titanium styles, and the Love Struck Collection, a Beta Titanium collection featuring thin zyl temples. For the revamped collection a new Airlock logo and anti-reflective demo lenses have been introduced, as has a new Airlock eco-friendly foldable case. Also, new this fall is a 12-piece Airlock frame display. The Airlock Carbon Fiber Collection features temples made of carbon fiber combined with plastic resin. The combination provides added strength to the carbon fiber while providing the most durable and lightweight construction available; while a thin layer of fiberglass and transparent resin provide a wide variety of colors.
Price Guide: $$$
www.marchon.com


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Colors in Optics Launches Crayola Eyewear


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Quick Take:
Colors in Optics (CIO) has launched the Crayola Eyewear Collection for children.
Wearer: Children.
Specifics: The Crayola Eyewear Collection capitalizes on that reputation with 18 styles which incorporate vibrant pops of bold color with exciting logo embellishments and details.
Selling Points: Crayola is a historic brand synonymous with color and innovation. In 2002, Crayola was voted the #1 most recognized and respected brand for quality among households with children. “We at CIO are thrilled to be part of such an iconic brand,” said Rhona Hutton, vice president of Colors in Optics. “We feel it’s the perfect marriage with CIO’s innovations in color and Crayola’s legendary legacy in color and creativity. The collection keeps children looking cool and colorful in their new stylish frames.” The eyewear collection exudes the Crayola mantra of creativity and expression with an array of handmade optical frames for boys and girls featuring acetates, laminations and both stainless steel and memory metal. Every frame comes with a crayon box styled case with a cleaning cloth, as well as a mini pack of Crayola crayons. Crayola branded displays, logo plaques, mirrors and counter cards are also available.
Price Guide: $$
www.colorsinoptics.com


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SECOND LOOKS

Viva Unveils Gant Fall/Winter 2012 Eyewear Collection


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Quick Take:
Viva International Group has introduced the new Gant Eyewear Fall/Winter 2012 collections, which features classic styles with a modern edge.
Specifics: The new Gant ophthalmic collection consists of a men’s style, as well as a fashionable women’s style. A new Gant Rugger style is also included in this season’s offerings, along with a men’s and a women’s pairing from the Gant by Michael Bastian collection.
Selling Points: For Gant men, the G Tupper, highlighted in the Fall 2012 print campaign, features a distinctive round shape in handmade acetate with a keyhole bridge that adds a vintage element, as well as two metal studs on each endpiece. For women, the options feature chunkier plastics in more vintage-inspired shapes, as seen in the GW Juvet, a classic wayfarer shape with laser engraved logo treatments on the temples and metal stud detailing on both the front and temples. In Gant Rugger, round shapes continue with the GR Borea, a new men’s style with a retro feel in a variety of horn acetate colorations. The G MB Copley, a new men’s style from Gant by Michael Bastian, has a double bridge and deep angular front shape finished in handmade acetate. Lastly, the GW MB Allie, a new women’s ophthalmic release from the Gant by Michael Bastian, features a soft cat-eye shape in translucent horn colorations with metal stud detailing on the temples.
Price Guide: $$-$$$
www.vivagroup.com


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Eastern State Releases New Jaguar Styles for Fall


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Quick Take:
Eastern States Eyewear has announced the release of its Fall 2012 Jaguar collection.
Specifics: Four classic ophthalmic styles, including two constructed of pure titanium. In addition, five new Jaguar Spirit styles have been introduced.
Selling Points: Of particular note, the Jaguar 33056 features a 60 eye size and a three dimensional temple design making it perfect for men with wider faces seeking a highly styled, classic frame. In the new Jaguar Spirit styles feature a mix of metals and plastic, with the collection standing apart thanks to its youthful, sporty design and strong, contrasting color combinations. As with all Jaguar frames these styles are produced by the German based company Ferdinand Menrad GMBH.
Price Guide: $$$$
www.eseyewear.com


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Fusion Debuts New Iyoko Inyake Eyewear Styles


Quick Take:
Fusion Eyewear, the exclusive distributor of Iyoko Inyake Eyewear for the U.S., Canada, South America and the Caribbean, has introduced new models for the collection.
Specifics: 40 new models for Vision Expo West in Las Vegas.
Selling Points: “The market has embraced the use of exciting new colors and material combinations that are unique to our frames,” said Alan Weisfeld, CEO of Fusion. “Our customers recognize they must stand apart from everyone else out there. They know they can come to Fusion and find exactly what they are looking for in combination with the extraordinary customer service we are proud of. We look forward to welcoming the new international visitors as well as our appreciated customers.”
Price Guide: $$$$$
www.fusion-eyewear.com


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ALSO NEW

ProDesign Extends 4th Dimension Collection

The ProDesign 4th Dimension Collection was inspired by the desire to create a high fashion, contemporary line of frames for the urbane, design-oriented man and woman. The shapes are inspired by the past, including the classic panto, the Jackie O-shape and the curvy Butterfly shape, but the collection remains fresh and relevant thanks to the colors and the way the acetates layers are combined. Nine new shapes have been added to the collection, models 4663 through 4671. Two shapes only come in two colors, while the rest come in four colors each. All the new styles are progressive friendly. www.prodesigndenmark.com

Activist Eyewear Offers Kilimanjaro

Activist Eyewear, launched in 2010, is characterized by their Split-Fit temple technology and ActiVIZm polarized lenses that give their classic styles, high performance features. The entire line is ‘Designed in Brooklyn & Crafted in Japan’ from ultra-premium materials and every frame is produced in limited editions of either 347 or 718 pieces per colorway. The Kilimanjaro is a round style handcrafted from solid block acetate with surgical grade stainless steel core wires. It is available as an optical or sunglass style and comes in four colorways. The sunglass version comes with the brand’s signature ActiVIZm polarized sunglass lenses. All frames come with a complimentary floral microfiber handkerchief and a waxed canvas carrying case. www.activisteyewear.com

Raen Adds Pogue Sunglass

Raen Optics has introduced the ladies Pogue sunglasses. With an exaggerated rim and slender, metal stems, this 1950’s inspired style features a retro, hand-tooled flair. With ornate, mixed material detailing, optics by Carl Zeiss Vision and an adjustable bridge for an optimum fit, the Pogue is handcrafted from zyl acetate and nickel silver alloy with unique temple tip details and a custom sunglass case and sock. www.raenoptics.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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