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September 11, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Switch Vision: Full Rim Line

SECOND LOOKS

Ogi: Seraphin
Charmant: Puma
Zoobug: Rx Collection

ALSO NEW

Luxottica

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LAUNCHES

Switch Vision Launches Full Rim Interchangeable Magnetic Lens Collection


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Quick Take:
Switch Vision has introduced the Switch Context Collection which changes from clear to sun in one click.
Wearer: “We realized there is an entirely underserved yet passionate consumer base that thrives on finding and utilizing the latest and greatest technology,” said Anthony P. DiChiara, CEO of Switch Vision. “Switch Context offers more trend oriented styling allowing the classic male consumer the ability to interchange lenses magnetically.”
Specifics: Launching initially with the Bespoke and the Zealot styles, these two frames feature classic retro inspirations combined with premium materials.
Selling Points: Using the company’s magnetic interchange lens technology, the Context Collection allows the consumer to easily switch between different lenses based on light conditions. Designed to fit prescription lenses allowing for custom Rx options, anyone can now switch between clear and sun shatterproof polycarbonate lenses based on their respective settings. To support the sale of this collection, a 4-piece merchandising program is available containing a 4-piece frame display, counter card, consumer brochures and brochure holder.
Price Guide: $$$
www.switchvision.com

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SECOND LOOKS

Ogi Debuts the Seraphin Executive Collection


Quick Take:
Ogi Eyewear has launched the Seraphin Executive Collection, which combines confidence with a feeling of power, to define a distinct class of timeless eyewear.
Specifics: Two sophisticated optical styles.
Selling Points: “The Executive Collection consists of bold eyewear that intends to leave a strong impression. It reveals the confidence of Seraphin; the collection is specifically crafted for life’s leading moments,” according to the company. The collections was designed to tell the world that the wearer is well composed, structured, faultlessly groomed; dependable, capable of leadership and that they have impeccable taste. The European rectangular shape of the Dakota reflects traditional style with an air of elegance in an array of neutral earth tones with bold wide temples and metallic hinge accents. The Hennepin is a layered Italian acetate with a swooping arch shape. Havana tortoise mixed with white, beige, purple or coral gives the Hennepin a flirty personality, while hinge accents add a bit of sophistication. Marketing materials include Seraphin counter cards, large window banners, logo plaques and an 8-piece display.
Price Guide: $$$
www.ogiframes.com

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Puma by Charmant Intros New Men’s Optical Styles


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Quick Take:
The new Puma Eyewear optical styles for fall/winter 2012 from Charmant deftly reflect the attitude of the Puma brand.
Specifics: Three new optical styles with sporty-looking, soft features like rubber tips and temples.
Selling Points: The PU 15371 is a men's frame that teams a classic look with trend-aware styling and toning, featuring a sporty colored line on the bridge paired with comfortable extended rubber temple tips and an overall lightness. The PU15373 is a streamlined, ultra-light frame in flexible memory material with rubber-tipped temples. Lastly, the PU 15374 is an athletic-inspired semi-rimless men’s style in super light memory metal with a comfortable, snug fit and color blocked temples.
Price Guide: $$
www.charmant.com/us

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Zoobug Unveils 2012/13 Rx Collections and New Campaign


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Quick Take:
British kid’s eyewear brand Zoobug has presented their latest collection of comfortable, trendsetting spectacles for children with a new campaign.
Specifics: A wide selection of fashionable, colorful retro-inspired specs in acetate or metal for kids for 2-12 years.
Selling Points: For kids needing frames for everyday wear for school, Zoobug’s shapes reference old-school vintage designs in line with the grown-up glasses collections, with desirable ‘Harry Potter’ circular styles and glam Fifties designs sitting alongside the iconic Zoobug Daisy and trendy geek-chic models, such as the Spy and the classy Heritage for boys. Available in beautiful, multi-colored combinations, the range includes some favorite on-trend colorways, including pops of sunny yellow, purple/mauve or red, as well as chic classics such as black, navy and tortoise tones. Details include trendy stripes and subtle sparks of diamanté. All the frames feature the Zoobug logo on one inside end tip and an inlaid metal logo on the temple and feature flex hinges. For the campaign, shot by kid’s fashion photographer, Flannery O’Kafka, children of all ages feature in the quirky old-school images which capture a nostalgic retro mood for Back to School in tune with the cool, original character of the glasses designs.
Price Guide: $$$
www.zoobug.com

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ALSO NEW

McGee Presents Vera Bradley “Shades of Fall” Sunglasses

The Shades of Fall Vera Bradley sunglass collection from the McGee Group features five styles in the latest Vera Bradley colors. Adrian is a traditional aviator shape with handmade acetate temples in the Portobello Road pattern with polarized lenses. Cassie is an acetate frame with a modified rectangle eyeshape with embossed metal temple décor inspired by Vera Bradley’s quilted bags. Lillian is a triple laminate acetate frame, with an oversized rounded eyeshape with finishing touches in the Provençal color. Anna is a medium butterfly eyeshape, with bold front colors including purple horn and spotted tortoise. Lastly, Tara is a combination frame, with a rectangle metal front, wide acetate temples and gradient lenses. www.mcgeegroup.com

Alain Mikli Releases the Chamarel Collection

Succumbing to his 30 year love affair with cellulose acetate, Alain Mikli introduces the new Chamarel Collection. Choosing a checkered pattern, a signature of the brand since 1978 and a reference to the logo of the brand, designer Alain Mikli combines squares and colors to create nine different combinations. Every Alain Mikli frame is handmade and showcases the “Made in France” know how. Each is made out of raw materials and the highest quality components. The Chamarel collection will be available in October. www.mikli.com

Kaenon Adds the Wishbone for Ladies

Kaenon has introduced the Wishbone sunglass style for women. With a hexagonal lens and frame shape that is complimented by thinly sculpted temples, the Wishbone modernizes a classic fashion frame. Moderately sized, the style is the first 6-base women's sunglass from Kaenon, with less wrap for a more fashion-forward look. The lightweight, feminine frame, available in black or tortoise with the brand’s proprietary polarized SR-91 lens, is crafted and hand-painted in Italy and embedded with discreet Kaenon icons. www.kaenon.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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