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September 25, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Classique: William Morris

SECOND LOOKS

Viva: Guess
Prodesign: Axiom
Charmant: Titanium Perfection

ALSO NEW

Luxottica

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LAUNCHES

Classique Introduces William Morris London Collection


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Quick Take: Classique Eyewear has introduced their newest collection, the distinctive ‘English’ eyewear brand, William Morris London.
Wearer: The metropolitan wearer who is free spirited and loves life.
Specifics: Classique offers 35 styles in the William Morris collection; each comes with a hard case, microfiber cleaning cloth and is covered by a 1-year manufacturer warranty.
Selling Points: Thirteen years ago, Robert Morris created William Morris London, an independent company with a very ‘English’ feel. The aim was to offer designer glasses to every audience by providing original designs which continually evolve. The result is frame styles in wearable, classic shapes and striking colors paired with European craftsmanship. From humble beginnings to what is today a successful global brand, Classique has now brought the brand to the U.S. market. The collection, designs and point of sale have grown to support the brand’s expansion, while the philosophy and brand attributes of William Morris London remain as strong as they were over ten years ago.
Price Guide: $$-$$$
www.classique-eyewear.com


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SECOND LOOKS

Viva Presents Guess Fall 2012 Optical Frames


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Quick Take: Viva International Group has presented a bold, contemporary collection of Guess Eyewear optical styles for men and women for Fall 2012. Taking inspiration from top seasonal trends through color, print and material, this season the collection is luxurious and modern.
Specifics: The Fall 2012 Guess Eyewear optical men's and women's collections include 10 new women’s styles and four new men’s styles.
Selling Points: The Fall 2012 women's optical collection boasts trendy shapes with feminine touches such as vibrantly colored temples that have been lined with animal print and crystal stones. Cat eye and soft round frames balance the bolder colors. The men's optical collection takes a subtler approach this fall with a sporty and modern collection. With timeless shapes and details such as satin metal accents and custom Guess logos, the Guess man can keep it clean and classic this season. The fall 2012 collection features a range of silhouettes, including refined rectangular and soft square full metal frames. The collection also features handmade acetate frames and full metal frames.
Price Guide: $$
www.vivagroup.com


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Prodesign Reveals the Axiom Collection Swivel Hinge


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Quick Take: Prodesign Denmark has introduced the Axiom collection, featuring a swiveling hinge, inspired by the award winning hinge functionality of the Zense collection, series 7342-7345.
Specifics: Three ophthalmic shapes, styles 6133 to 6135, in four to six colors each.
Selling Points: For the Axiom collecion, Prodesign has turned the hinge inside out. The Axiom frames are all about no-nonsense simplified funtionality, so whereas in the Zense collection, the hinge was hidden, it’s now visible. The hinges little screw actually combines the hinge and rim lock functionality. To avoid any breakage due to the swivel mechanism, the hinge has a click-function that indicates, when the temple can’t be swiveled any further; once the hinge is in place, the entire hinge lies totally flat.
Price Guide: $$$$
www.prodesigndenmark.com


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Charmant Bows New Titanium Perfection Styles



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Quick Take: Titanium Perfection, the long established flagship brand from the Charmant Group, has added new styles to the “statement” series.
Specifics: Four new optical styles, two for women and two for men.
Selling Points: The CH10744 is a modern men's semi-rimless frame with a square lens shape, spring hinges and a lustrous side accent available in black, gold, light brown and light grey. The CH10768 is a modern men's semi-rimless frame in a classic look with statement styling; featuring a square lens shape with a twin bridge and open temple design in black, blue, brown and grey. For women, the CH12067 is a contemporary milled frame design, with a feminine lens shape, spring hinges and color contrasting temple design, while the CH12068 features a floating lens design with spring hinges and a temple design with two-tone linear accent. Both of these ladies styles are available in black, brown, burgundy and purple.
Price Guide: $$$$
www.charmant.com/us

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ALSO NEW

Marchon Debuts Nine West Fall/Winter Collection

Nine West, known for its effortless style and timeless fashion, creates a vibrant and colorful sun and optical collection from Marchon for the Fall/Winter 2012 season. Animal print inspired patterns and textural details are woven throughout the collection, creating dynamic pieces aligned with this season’s trends. Classic styles have been revitalized with new colorations and the combination of metal and zyl materials. www.marchon.com

ClearVision Adds New BCBG Styles to Global Fit Line

ClearVision Optical has expanded its Global Fit collection with new releases into their BCBGMaxAzria line. Global Fit eyewear offers adjustable frames created for individuals with narrow or lower nose bridges and flatter facial structures. The expanded collection meets the needs of an even broader audience with colors, eye shapes and designs that flatter many different skin tones, including vibrant red, black and gold colors, as well as gooseneck nose pads that adjust two ways, longer and bowed temples and a flatter base curve for a comfortable, secure fit. www.cvoptical.com

Tecno Display Unveils New Classic Pedestal

Tecno Display, Inc. has introduced a new display case. The new show case has all tempered glass and is pre-assembled with a security lock. Design features of the case include crown moldings on the top canopy and single frame moldings on the corners. Dimensions of the case are 67” tall by 23.5” deep and up to 23.5” wide in a variety of stain finishes, including solid wood veneer with an oak cherry stain. www.tecnodisplay.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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