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October 09, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

A&A: Quiksilver, Roxy Rx Sun

SECOND LOOKS

Ogi: Seraphin
Viva: Rampage
Charmant: Elle

ALSO NEW

Luxottica

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LAUNCHES

A&A Adds Quiksilver and Roxy Rx Sun Styles


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Quick Take:
A&A Optical has debuted two new prescription ready sunglasses collections from global surfing brands, Quiksilver and Roxy.
Wearer: Fans of the surfing brands who require prescription sunwear options.
Specifics: Three new Quiksilver Rx sun styles for men and three Roxy styles for women. The six new styles all feature Carl Zeiss lenses, stylish tints and a scratch resistant coating and are shipped with a case and lens cleaner.
Selling Points: “The development of Quiksilver and Roxy RX Sun is in response to customer demand and A&A’s strategy to diversify the product selection for both popular brands,” said Robert Liener, president and CEO of A&A. For Quiksilver fans, the QS Sun 07 is a sporty frame with retro beginnings highlighted by rubber tipped angled temples. The QS Sun 08 is a sleek metal style with slender acetate temples and a deep rectangle shape; while the QS Sun 09 is a modern, smooth-edged version of a wayfarer. For Roxy girls, the RS Sun 07 features a modified round, cat-like eye shape and dipped temple tips. The vintage styling of the RS Sun 08 has a deep, round shape in color dipped acetate. Lastly, the semi-translucent RS Sun 09 has thick, angle-cut temples and an elongated oval eye shape. Quiksilver and Roxy merchandising materials include logo plaques, counter cards, a 6-piece display and brand posters.
Price Guide: $$$
www.aaopticalco.com


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SECOND LOOKS

Ogi Presents the Seraphin Japanese Vintage Collection


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Quick Take:
Seraphin, from Ogi Eyewear, has introduced the Japanese Vintage Collection.
Specifics: Three new optical styles inspired by the timeless designs of vintage Japanese couture eyewear
Selling Points: Seraphin fuses handmade materials, intricate detailing and exquisite craftsmanship to create new standard of luxury eyewear. Key styles in the collection include the Linwood, which features unique titanium etching, Italian acetate and handcrafted Japanese components merge; the Oxford, which includes circular lenses, intricately etched titanium and available in traditional hues of antique gold, bronze, gunmetal and silver; and the Dale, a blend of traditional shape and contemporary color, the Dale combines Japanese titanium with Italian acetate and an intricate coining ridge along the eyewires. Marketing materials for the collection as a whole include Seraphin counter cards, large window banners, logo plaques, and an 8-piece display.
Price Guide: $$$
www.ogiframes.com


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Viva Debuts New Rampage Optical Styles for Fall


Quick Take:
The Fall 2012 Rampage Eyewear collection from Viva International Group features new ophthalmic styles, which offer innovative design elements with an edgy and seductive, yet sophisticated look.
Specifics: Two new optical styles for women.
Selling Points: The duo’s mixture of sparkled accents and metal detailing finds its inspiration from this season’s top fashions. The latest releases, models R 170 and R 171, feature handmade acetate temples highlighted by cast metal detailing and glitter accents. An intricate pattern of beveled edges decorates a trendy cast metal design, completed by a subtle lasered logo. Model R 170 is a handmade frame available in brown over cream and burgundy over pink color combinations, while model R 171 features a semi-rimless front in satin black, dark brown and matte plum.
Price Guide: $$
www.vivagroup.com


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Elle by Charmant Releases New Styles for A/W 2012


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Quick Take:
Elle by Charmant has introduced new fashionable styles to its optical A/W 2012 collection “for the modern Elle lady” for whom “chic styling combined with essential feel-good comfort goes hand in hand.”
Specifics: Four new optical styles for women.
Selling Points: The new frames in acetate and slender metal-acetate combinations are inspired by this fall's homage to strong, minimalist cuts with sensuous curves courtesy of cinched waists. Fresh color is dictated by red-burgundy tones, must-have purple violet and perennial classic warm camel. All in all, these new Elle optical styles are fashionable and elegantly classic with a dash of glamour.
The acetate EL13339 combines hip bookish chic and graceful femininity with a subtle curving and a twisted temple; while the EL13340 features a slender metal front and twisted temple design in a marbled patterned and soft cat eye. The EL 13344 has a shiny gold or silver front offset by soft acetate temples and a soft oval eye. Lastly, the EL 13345 showcases eye-catching coloring with open temple accents
Price Guide: $$
www.charmant.com/us

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ALSO NEW

Marchon Unveils Valentino Venice Limited Edition Styles

To commemorate the Venice Film Festival, Marchon and Valentino hosted an event at Venice’s Hotel Cipriani to launch the brand’s limited-edition ‘Venice’ Eyewear in partnership with W magazine. Valentino’s two creative directors, Maria Grazia Chiuri and Pier Paolo Piccioli, together with W’s editor-in-chief, Stefano Tonchi welcomed 200 guests, including socialites, international press and celebrities to introduce the new styles and each guest was given a frame from the new Valentino Eyewear collection by Marchon to celebrate the occasion. www.marchon.com

Quartet: the Latest Argyleculture Collection from McGee

The Argyleculture Quartet collection from the McGee Group features frames with bold design elements that complement the success and sophistication of the urban graduate. The Miller is a semi-rimless combination frame with a modified rectangle eyeshape, wide, horn temples and a combination of contrasting acetates and multi-colored metal embellishments. The Newman is a combination frame with a metal front and double laminate horn acetate temples. The traditional large, rectangular front contrasts with the modern bridge, endpiece and temples; while laser details on the endpiece and temple mimics the argyle pattern. www.mcgeegroup.com

Mikli Bows Starck Eyes Gold-Plated Limited Editions

Alain Mikli and Philippe Starck have presented a new box set composed of four limited-edition, numbered, gold-plated optical styles. Presented in a high-end finish, the box set included two different gold colors, champagne gold and palladium, both 24 carats and 5.2 microns thick, with the palladium styles featuring black acetate temples. Each frame is engraved with a serial number and only 150 of each style in each color are being produced. www.mikli.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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