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November 13, 2012
VMail ProductWatch
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In This Edition

SECOND LOOKS

Ogi: Top Sellers
McGee: Argyleculture
ESE & Ultra Palm: Cazal Legends
Zimco: English Laundry

ALSO NEW

Luxottica

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SECOND LOOKS

Ogi Highlights Top Sellers For Fall 2012


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Quick Take:
Ogi Eyewear deputed 13 new styles from Ogi and 14 new styles from Seraphin this fall. “The growing trend among retailers is to cut down the amount of frame lines that they carry and focus on brands with premium materials and excellent craftsmanship,” according to the company.
Specifics: The two top selling ophthalmic styles from Ogi and two from Seraphin.
Selling Points: From Ogi, the 3110 speaks to the need for larger styles, with its large rectangular frame in a color palette to suit the tastes of a broad range of consumers, including the traditional black/crystal or brown demi to the more eclectic olive phoenix/brown or leopard/sunflower yellow, while the 3114 is a blast to the past with the smooth transitional edge of this large cat eye style designed with a hint of color. In Seraphin, the angles of Italian acetate on the Victoria, handcrafted in Japan, mean this combination style offers the undeniable durability of titanium with a softer side brought through colors such as cream horn. The Kent is motivated by the fashions of the mid-60s with an inventive twist to the traditional P3 silhouette. The Kent reinvents this famous style with a subtle colored horn design throughout its Italian acetate and a polished finish.
Price Guide: $$$
www.ogiframes.com


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Duet: The Latest Argyleculture Group from McGee


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Quick Take:
The Argyleculture Duet collection from the McGee Group features frames that complement one another with their fashion-forward style and bright color combinations. Specifics: Two new ophthalmic styles, the Ray and Morton.
Selling Points: The Ray is a handmade Italian-inspired acetate frame, with a deep rectangle eyeshape available in two colors; the front on the Black frame features striated colors, with hints of brown and blue, while the Tortoise front fades to black. The metal décor and cutting on the endpiece creates an edgy design to finish the look. The Morton is a full metal frame with a flat metal two-tone front. The frame features contrasting metal colors inspired by the Argyleculture clothing line in a modified oval eyeshape with a laser argyle design on the endpiece. Adjustable nose pads and spring hinges ensure a comfortable fit. Accounts that purchase the entire collection will receive an Argyleculture counter card.
Price Guide: $$
www.mcgeegroup.com


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ESE & Ultra Palm Add Styles to Cazal Legends


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Quick Take:
Eastern States Eyewear and Ultra Palm Optical have announced the addition of three new styles to Cazal’s “Legends” Collection.
Specifics: Cazal has reissued their famous 627, 858 and 955. Each piece is a timeless classic first released over 25 years ago and are amongst the most influential and coveted pieces in the history of fashion eyewear.
Selling Points: The 955 was first released in the mid 1980’s, one of the original “goggles” frames, it is been seen the faces of celebrities young and old – ranging from Stevie Wonder to Pamela Anderson. The 858 introduced asymmetry to the eyewear world by combining a slanted mask lens angling downwards from left to right with bright, fluorescent colors. Recently seen on Fergie of Black Eyed Peas fame, it is a piece that can be worn by women and men alike. Lastly, the 627 has a plastic front in a bold, chunky geometrical shape and double bridge. The temples feature Cazal’s classic gold trim and the style is available as either an ophthalmic or a sunglass.
Price Guide: $$$$$
www.eseyewear.com; www.ultrapalm.com


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Zimco Expands English Laundry Eyewear Line


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Quick Take:
Zimco Optics has introduced new styles into their English Laundry Eyewear Collection by Christopher Wicks.
Specifics: Two new ophthalmic styles, the Wheeler and Factory.
Selling Points: Comprised of rich acetate fronts and bamboo temples, the Wheeler and Factory flaunt a retro look with a modern twist. The Wheeler for women was inspired by the only surviving soul club in Manchester—The Twisted Wheel. The landmark club still spins 45’s of classic 1960’s Soul and R&B and the Wheeler frame reflects that vintage style with a contemporary twist. The style features a retro acetate front and bamboo temples, while the cast Union Jack temple tips add the signature English Laundry look. The Factory was inspired by the same spirit as Manchester’s paramount record label; Factory Records. The men’s Factory frame is a lightweight acetate frame with cast metal Union Jack temple tips and real bamboo temples. Both styles feature spring hinges and P.O.P. materials include an English Laundry Eyewear logo block, countercards, and poster, leather cases embroidered with the brand’s logo.
Price Guide: $$$-$$$$
www.zimcooptics.com


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ALSO NEW

Calvin Klein Collection from Marchon for Fall 2012

Focusing on form and function, this season Calvin Klein Collection Eyewear from Marchon redefines the art of minimalism. Featuring modern twists on timeless style, the sunglass collection presents a fresh take on the aviator, crisp reinventions of titanium and zyl combinations and daring shapes that employ straight brow bars. While the men’s collection pays homage to its retro roots with vintage inspired silhouettes, the women’s collection centers on timeless polish and clean lines in an elegant palette of blacks and radiant neutrals. All of the men’s sunglasses offer polarized lenses. www.marchon.com

Prodesign Adds Style to 4th Dimension Collection

Prodesign Denmark has added to three new styles, models 4371, 4372 and 4373, their 4th Dimension collection featuring mixed materials and playful patterns. Titanium fronts in three feminine shapes, two in eight colors each and one in four colors each, give the frames a very light and classic look. The titanium fronts are paired with acetate temples that feature an explosion of color and pattern. The playfulness of the colors combined with different patterns in an almost random way, sets the collection apart from anything Prodesign has done in mixed materials before. www.prodesigndenmark.com

Mykita and Carl Zeiss Vision Sunlens Collaborate on Zeiss 100th Birthday Limited Edition Sunglass

In 1912, Carl Zeiss launched “Punktal,” the first precision eyeglass lens. This year the company celebrates “100 years of precision lenses – 100 years of Better Vision” with collaboration with Mykita. The two companies have been partnering for several years with all Mykita sunglasses being equipped with Zeiss lenses so this year to commemorate Zeiss’ centennial Mykita offers a limited edition sunglass; 100 numbered pairs of the Wynton style, a classic panto shape translated into Mykita’s ultra-light stainless steel concept, featuring the corporate colors of Zeiss, white frames with blue, Zeiss nylon mirrored sunlenses. www.sunlens.zeiss.com, www.mykita.com



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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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