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January 08, 2013
VMail ProductWatch
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In This Edition

SECOND LOOKS

Altair: Bebe
Charmant: Esprit
Nouveau: Nickelodeon

ALSO NEW

Luxottica

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SECOND LOOKS

Altair Debuts the Bebe Winter 2013 Collection

 
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Quick Take:
Altair Eyewear has released new Bebe Eyewear styles for the new year.
Specifics: Four optical and five sun styles.
Selling Points: The new collection captures Bebe’s signature elements featuring lace, sequins, crystals and animal prints. All styles are designed to reflect an upscale ease. New in optical is the semi-rimless Fabulous, featuring a metal front and animal print temples. The Fancy, a full-rim acetate, and the Fresh, a full-rim metal, both feature temples with lace details, while the Flirty, a full acetate style, is accented with four square cut crystals on the temple. In sun, the Fantastic is the sunwear companion to the Flirty; while the Frisky, Finest and Fiery all feature animal print reminiscent of the Fabulous. Lastly, the Foxy features a cat-eye upsweep and the lace temples that can be found on the Fancy and Fresh
Price Guide: $$
www.altaireyewear.com

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Charmant Unveils New Esprit Optical Styles


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Quick Take:
Esprit by Charmant leads the way for the new spring season with new optical styles that stylishly interpret the latest trends with timeless looks.
Specifics: Four new optical styles for women.
Selling Points: Inspired by its Californian coastal heritage, Esprit expresses sunny élan and youthful panache through smart styles that feel and look great. The Esprit fashion philosophy spills into an eclectic eyewear collection featuring sun and optical frames that are comfortable and durable. The latest optical line features flattering new takes on soft oval and rounded forms, like the ET17389 and ET17389; while unique temple constructions catch the eye and add an exclusive style element which can be seen on styles like the ET17392 and ET17393. Colors run the gamut from cool lilac to intense purple, as well as raspberry reds, navy, black and rich chocolate browns. Inventive tonal interplays are a stand-out feature of many of the new styles.
Price Guide: $$
www.charmant.com/us

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Nouveau Eyewear Introduces Teenage Mutant Ninja Turtles Eyewear from Nickelodeon


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Quick Take:
Nouveau Eyewear has announced the addition of the Teenage Mutant Ninja Turtles collection to Nickelodeon Eyewear line.
Specifics: Nine ophthalmic styles debuting in May.
Selling Points: The collection is inspired by the four fun-loving and hard-fighting brothers that is its namesake, the collection features unique character artwork inside each temple and ninja-like details on the outside. Each piece has a color scheme matching the turtle that inspired it: blue for Leonardo, orange for Michelangelo, purple for Donatello, and red for Raphael. Styles range from bold and athletic to geek chic. “We’ve combined the hottest kids’ brand in the world with eyewear that fans will love,” said Dominick Sblendorio, CEO and president of Nouveau. “This collection perfectly captures the brand.” The collection is designed for all channels of distribution with marketing materials available to support the launch including a deluxe zip case with character artwork and point-of-purchase displays.
Price Guide: $$
www.nouveaueyewear.com

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ALSO NEW

Costa Rolls Out Three New Styles for 2013

Costa Sunglasses has introduced three new styles from its 2013 collection; the Tuna Alley, Saltbreak and Cat Cay. Tuna Alley is a large, wrap-around style with front vents to alleviate fogging, as well as a no-slip interior lining. Saltbreak provides a large frame fit with performance features such as a no-slip interior lining and temple tips; while the Cat Cay features front frame vents, no-slip nose pads and includes an open slot in the sunglass arms to attach a gripper retainer cord. Each of the new styles is part of Costa’s core performance sunglass category and are 100 percent polarized and are also available with Costa’s authentic prescription (Rx) sun lenses. www.costadelmar.com

Ørgreen Presents Diamond Glasses

Ørgreen has announced the introduction of two diamond glasses to its collection. Their popular optical styles, the Lana and Dean, have been revisited in a luxury version featuring the highest quality pure diamonds as discrete details. Both frames are made of 100 percent pure titanium and are plated in precious metals and handcrafted in Japan. The six diamonds on the top line of the frame, total weight .035ct, have been mounted at a goldsmith atelier in Denmark and are paired with gold or palladium in the Lana and gold, palladium or ruthenium in the Dean. www.orgreen.dk

Best Image Bows New Dollabany Styles for Spring

Best Image Optical Inc. continues to grow their eyewear collection by adding a new crop of modern and retro frames their Dollabany Eyewear Collection. The 2013 Spring & Summer collection includes more oval retro frames, sharper cat-eyes, darker Italian zyl color tones, crystal gradients, thicker frames, TR90 material and floral print. The unisex Paxton, made of TR90, features contrasting colors; while the Ursula for women, also in contrasting colors, is an angular cat-eye in Italian zyl. Lastly, the Adelina is a deep cat-eye with a squared off bottom for women in solid Italian zyl. www.bestimageoptical.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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