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January 22, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Chloe

SECOND LOOKS

Zyloware: Invincilites
ProDesign: Essential
Charmant: Elle

ALSO NEW

Luxottica

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LAUNCHES

Marchon Debuts Chloé Eyewear Sun Collection


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Quick Take: Marchon has unveiled the brand new Chloé Eyewear sun collection for Spring/Summer 2013.
Wearer: Fans of the brand’s ready-to-wear collection.
Specifics: There are 23 sunwear styles in the launch collection, including seven metal frames and 16 plastic.
Selling Points: The debut sun collection embodies the iconic elements seen throughout the brand’s ready-to-wear collections. Soft shapes and classic colorations complement the feminine silhouettes, while details like the metal zipper, the “petal” cut and mirrored treatments appear on frame fronts and temples. Standouts of the new collection, both shown, include the CE100SL, a classic metal aviator with leather framing the lenses and metal accented curves, and the CE620S, a zyl cat-eye taken to the next level with unique, metal clip details that are inspired by the Chloé accessories collection. CE100SL is available in gold/red, bronze/brown, gold/cream, gold/green and gold/black; while the CE620S, available in black, vintage tortoise, blue petrol, pink and peach.
Price Guide: $$$$
www.marchon.com

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SECOND LOOKS

Zyloware Releases New Styles in Invincilites


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Quick Take: Zyloware Eyewear has announced the January 2013 release of new styles into their Invincilites Collection.
Specifics: Eight new rimless ophthalmic styles, five for women and three for men.
Selling Points: New for women are the Invincilites Zeta A, Zeta B, Zeta C, Zeta D and Zeta J. All are lightweight, 3-piece compression rimless styles with handcrafted zyl temple tips, snap-in nosepads and can accommodate progressive lenses. Some standout design elements include the zebra print and sparkling stones on the Zeta B and the intricate cut out temple design of the Zeta C. For men, the Zeta E, Zeta G and Zeta H are also 3-piece compression rimless styles which feature handcrafted zyl temple tips, snap-in nosepads and are progressive lens friendly. The Zeta E is highlighted by an etched detail down the temple, while the Zeta H has a wide, bold temple for a classic yet modern look.
Price Guide: $$
www.zyloware.com

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ProDesign Adds Styles to the Essentials Collection


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Quick Take: ProDesign has added styles to their Essential collection featuring slender shapes in refreshing two-tone colors.
Specifics: Six new shapes, styles 1258 through 1263, which includes four styles for women and two for men. All are available in three to four colors each.
Selling Points: The influence of the strong retro-wave is apparent in the shapes of the new styles, but the collection has gone in a much lighter direction, abandoning the heavy look of many retro collections. According to ProDesign, the lightness of the frames fit very well with the natural lines of the face and the colors are subtle and soft with gradients ranging from dark to very light in the same color scheme. The exclusive color gradients of this collection are achieved through a difficult process of coloring the frames by hand, one at a time. The gradient coloration of the metal is repeated in the colors of the acetate end tips to obtain a uniformity of the entire frame design.
Price Guide: $$$
www.prodesigndenmark.com

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Charmant Debuts New Elle Optical Styles


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Quick Take: Charmant has introduced new optical styles into their Elle Eyewear collection.
Specifics: Six new optical styles for women.
Selling Points: Elle embodies chic, elegant and timeless style with accents that are exclusive to the wearer and the Elle eyewear collection captures the true Elle essence. New optical styles fuse the Elle personality with Spring/Summer 2013 trend inspirations, resulting in a collection of contemporary, feminine frames. Shapes are influenced by vintage1950s looks, with curvaceous acetate and metal silhouettes and subtly ornate frame corners. Colors are loosely arranged with trendy marble and ombre looks on temples and frame fronts. Metals are imbued with tones of red, burgundy or Havana, and complemented by solid shades of silver or gold.
Price Guide: $$
www.charmant.com/us

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ALSO NEW

Marchon Intros Limited Edition Dragon and Lacoste Lab Design Goggle

Constantly experimenting with fresh materials and unique designs, the Lacoste Lab steers the brand towards the future; while Lacoste Live enables the “Crocodile” to be in tune with contemporary energy and vibes. Dragon’s Advanced Projects X (APX) is a design philosophy focused on technical innovation, athlete performance and superior quality. Together the two have released a pair of limited edition goggles as part of the 2013 Lacoste Lab Design Artifacts collection for Lacoste Live. The goggles are 100 percent TPU with a polycarbonate lens and a strap make of 15 percent rubber and 85 percent nylon. www.marchon.com

Bennett & Evans: the Latest Argyleculture Styles from McGee

New to the Argyleculture Eyewear collection from the McGee Group are the Bennett and Evans, two sleek frames with colorful accents. Both frames feature masculine eyeshapes and design features, as well as spring hinges. The Bennett is a combination frame with a full-rim, rectangular metal front and horn acetate temples in complimentary colors with adjustable nose pads. The Evans is a handmade acetate frame with a thin rectangle eyeshape and a milled endpiece design that compliments the blue accents in the acetates of both available colors. Accounts that purchase the entire collection receive an Argyleculture counter card. www.mcgeegroup.com

Activist Eyewear Bows Hingeless Optical Style

Brooklyn-based Activist Eyewear recently launched their hinge free Model 10.01 style in an optical version available in seven colorways. The co-injected plastic and rubber frame comes with the brand’s signature Split-Fit temple technology and vented nosepads to prevent slipping. The hingeless temples with beta-Titanium cores, covered by co-molded rubber, are permanently fixed to the frame front creating a strong but flexible grip that is comfortable to the wearer. The frames come in a set that includes a color-matched microfiber handkerchief, two color-matched lanyards and a waxed canvas carrying case. In addition to the seven new optical 10.01 frames, Activist has added four new colorways to their existing 10.01 sunglass style with ActiVIZm polarized lenses. www.activisteyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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