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January 29, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

L'Amy America: PFG

SECOND LOOKS

Match: Danny Gokey
Charmant: Titanium Perfection
A&A: Alexander Collection

ALSO NEW

Luxottica

dpg

LAUNCHES

L’Amy America Bows Columbia PFG Sun Line with Zeiss


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Quick Take:
L’Amy America has announced the worldwide launch of the Columbia PFG sunglass collection featuring Zeiss Optics.
Wearer: This high-performance, polarized collection will target the serious salt and fresh-water angler and be offered for sale in both the optical and sport channels.
Specifics: The collection features eight models and 35 skus with seven different lenses providing a full spectrum of tints and mirrors for all water sport performance.
Selling Points: The PFG sunglass collection represents the collaborative effort of leading sport optical and sunglass experts who have brought a new and exclusive polarized technology to market wrapped in innovative, proprietary frames. “The PFG consumer expects high-functionality and perfect performance when it comes to gear, and eyewear is no exception,” said Connie Reiss, L’Amy America business unit manager. “Angling enthusiasts and fishing pros alike expect zero glare distractions and crystalline vision to see through the water for many hours at a time.” Models range from modern and sleek, to heritage designs; while the creation of the PFG-Zeiss Optics lens utilizes Zeiss’ patented technologies resulting in the Pro-Shield oleo-hydro permanent, protective barrier.
Price Guide: $$$-$$$$
www.lamyamerica.com

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SECOND LOOKS

Match Releases New Danny Gokey Eyewear Styles


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Quick Take:
Match Eyewear is on trend for Spring 2013 with the introduction of new styles in the Danny Gokey Eyewear collection.
Specifics: Four new ophthalmic styles.
Selling Points: Danny Gokey Eyewear is debuting new styles that are as contemporary and original as the artist himself. Retro square shapes, colored metals, textured plastics in marble and tortoise are highlights of the collection. Additionally, cool, subtle details that are classic yet fashion forward reflect the modern bohemian masculinity that is the hallmark of the Danny Gokey Eyewear brand, which the company describes as ‘its Country, with a little different edge.’ European designed and manufactured, all of the Match Eyewear brands offer style and superior quality at accessible price points. Match Eyewear will feature the recently released styles in 2013 marketing efforts, including the brand images utilized for integrated media campaigns and P.O.P. materials.
Price Guide: $$
www.matcheyewear.com

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Charmant Adds Styles to Titanium Perfection Collection


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Quick Take:
Charmant has added new styles to Titanium Perfection collection, its premium international eyewear brand. Its hallmark is light, comfortable and flexible men's and women's frames that are crafted using the finest titanium materials.
Specifics: There are a total of five styles added to the “Statement” segment, three for women and two for men.
Selling Points: Charmant’s Titanium Perfection is the number one brand within the Charmant Group portfolio, stylishly designed and offering superb functional performance, these high-quality frames offer excellent value for money. The new models light up the collection for 2013, with attractive, classic frames available for cultured, self-confident connoisseurs of superior quality and elegance. New optical frames are led by the timeless design with metal jewelry embellishments on silver or gold-inspired frames or subtle precious metal temple elements. The new women's frames are gracefully structured with softly upturned or oval rims and decorative temple treatments. The new additions introduce new tones of warm pink, purple and green. The new men's styles feature classic compositions in fine metal hues and relaxed, modern tones of green, grey and brown.
Price Guide: $$$
www.charmant.com/us

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A&A Optical Presents New Alexander Collection Styles


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Quick Take:
A&A Optical has released new into the Alexander Collection designed for women of all face shapes in eye sizes 47 mm to 57 mm.
Specifics: Two new styles, the Hannah and Naomi.
Selling Points: The Alexander Collection from A&A offers fine hand crafted details, such Swarovski crystal accents, metal inlays and delicate laser etching in acetate, metal, semi-rimless and combination frame styles. The Naomi combines tortoise hues with bold color in a butterfly shape done in translucent acetate. The Naomi is available in black, blue, brown and purple in size 52-17-135. With delicate beads of color and a classic oval shape, the semi-rimless Hannah is a combination frame that features oval shaped acetate inlays of varying size, color and pattern along the temples. The Hannah is available in black, blush and brown in sizes 47-18-130 and 49-18-135. Merchandising materials for the Alexander Collection include a logo plaque and counter card. A soft, silver and black eyewear case that can double as an evening clutch is shipped with each frame.
Price Guide: $$
www.aaopticalco.com

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ALSO NEW

Rudy Project Debuts the New Deewhy Sunglasses

Designed with the sports enthusiast in mind, while still maintaining a laid-back, dynamic look, the Deewhy sunglasses are Rudy Project’s newest edition to its casual line. Named after the famous Australian beach, the Deewhy is a full, wraparound frame that completely protects the eyes from direct and reflected sunlight, with lenses 100 percent guaranteed to protect against UVA and UVB. The Deewhy comes in five color combinations with various lens pairings. For those with vision correction needs, the Deewhy has a RX option and broad parameters, allowing even the most visually challenged to enjoy the benefits of style, comfort and perfect vision. www.gorace.pro

Scandinavian Eyewear’s Skaga Goes 'Indigo' for Spring

Scandinavian Eyewear channels the beautiful saturated color of indigo, which looks good in the Nordic light and can often be found in the décor of Scandinavian homes, for their Skaga Collection for spring. The shades of blue in the new Skaga collection, which is actually an abbreviation for the Scandinavian Spectacles Factory, have been created with great care by the company’s design team which was inspired by all the blue tones so typical of Scandinavia: jeans, the traditional Sami costume and the beautiful chinaware of Rörstrands, as well as the country’s lakes and the sea. www.scandinavianeyewear.com

The New Okia HDA Collection with 'Ethnic' Details

Ethnic and exotic patterns represent one of the main fashion trends for next season, in both clothing and accessories and the new HDA concept developed by OKIA draws inspiration from these elements giving them a fresh and unique interpretation. Geometric shapes play with tribal designs for an original look; while deep colors – such as yellow, orange, purple and blue – brighten up the acetate creating beautiful combinations. The new summer trend is captured through a mix of clever accents and a harmonious balance between fashion and high technology. The result is a really special, glamorous and ethno-chic collection from OKIA. www.okia.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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