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March 12, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Altair: Anne Klein
Safilo: Polaroid

SECOND LOOKS

Zyloware: Randy Jackson
Charmant: Trussardi
WestGroupe: Fysh UK

ALSO NEW

Luxottica

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LAUNCHES

Altair Launches the Anne Klein Eyewear Collection


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Quick Take: Altair has debuted an entirely new optical and sunglass collection from Anne Klein Eyewear. Each style revitalizes classic design and showcases the skilled craftsmanship synonymous with the Anne Klein brand.
Wearer: A multi-faceted, sophisticated, professional and modern woman who exudes confidence and success. She is approachable, yet impeccably dressed while looking on-trend and fashionable. She chooses clothing and accessories that are stylish, yet effortless.
Specifics: The initial launch collection has 18 ophthalmic frames and eight sun styles.
Selling Points: Unexpected details and innovative temple treatments call attention to quality and execution. Emphasis is placed on unique materials and designs that embody Anne Klein style from metal hardware emblazoned with the Anne Klein lion head design in the “Leo Legacy Collection” to dual and triple-laminate zyls that subtly reveal the signature lion’s mane pattern in the “Wild Eyes Collection.” Lastly, the “Tortoise Collection” uses the classic pattern to create a fresh and modern look in a variety of silhouettes, while a rich mix of feminine colors completes the all the styles offered in the collection.
Price Guide: $$
www.altaireyewear.com

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Safilo USA Offers Polaroid Premium Collection in the U.S.


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Quick Take: Polaroid Eyewear has arrived in the U.S. with a new Polaroid Premium Collection developed for the American market by the Safilo Group.
Wearer:
“The U.S. represents a significant market opportunity for Polaroid as we offer consumers a wide variety of polarized sunglasses based on wearable design, high protection and perfect vision,” said Roberto Vedovotto, CEO of Safilo Group.
Specifics:
The Polaroid Premium Collection, which features modern and functional styles with high quality polarized lenses at a desirable price point, includes 28 styles, 10 of which can accommodate prescription lenses. There are 14 styles for men, 11 for women and three unisex offerings in the collection.
Selling Points: The Polaroid company, founded in 1937 by Edwin Land, the inventor of polarizing lenses, celebrated 75 years in 2012. Polaroid is one of the top four global sunglass brands and sold over four million pairs of polarized sunglasses last year. Polaroid sunglasses are now being repositioned, reintroduced and re-marketed by Safilo USA in the American market. The Premium Collection includes Polaroid’s UltraSight polarized lenses manufactured in the company’s factory in Scotland based on the Thermofusion process, which delivers high-quality polarized lenses with better visual acuity.
Price Guide:
$$
www.safilo.com


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SECOND LOOKS

Zyloware Releases New Randy Jackson Styles


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Quick Take: Zyloware Eyewear has announced the March 2013 release of new styles from the Randy Jackson and Randy Jackson Limited Edition collections.
Specifics: Three new ophthalmic styles in the core collection, as well as three new additions to the Limited Edition collection.
Selling Points: The RJ1041 is a full rim metal frame in a rectangular shape with a metal endpiece and temple featuring a plaid-patterned embellishment. The RJ1044 is a full rim metal front in a rectangular shape with a stylish double bar bridge, metal endpiece and sleek handcrafted zyl temples; while the RJ3014 is a full rim zyl frame in a retro, rectangular shape featuring inlayed metal décor on the front and handcrafted zyl temples with metal rivets. All three have spring hinges and accommodate progressive lenses. The Limited Edition RJ X106 is a full rim zyl frame in a retro-inspired square shape with metal décor on the front as well as the handcrafted zyl temples; while the RJ X107 is a men’s full rim zyl frame in a retro-inspired rectangular shape with a diamond-shaped metal décor on front. Both styles feature spring hinges and can easily accommodate progressive lenses. Lastly, the RJ X108 was hand-picked by Randy Jackson himself and features a bold edgy look with and on-trend round shape with a Grilamid injection front and temples highlighted by a metal detail near the endpiece. The RJ X108 features snap-in nosepads and can accommodate progressive lenses.
Price Guide: $$-$$$
www.zyloware.com

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Charmant Presents New Trussardi Suns for SS13


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Quick Take: The new sunwear collection for 2013 from the Charmant Group takes the Trussardi traits of design, style and function, and fuses them with key inspirations for the new season.
Specifics:
Frame shape, performance and unique style elements take prominence. Exclusive style elements include a mix of natural and manmade materials with frames glamorously enhanced by a variety of textures.
Selling Points:
This season, design focuses on chic, sophisticated, urban looks. The frames are light and comfortable due to high quality materials such as acetate and titanium. In the TR 12844 a luxurious metal hinge with leather insert creates a unique temple colors including a raspberry brown blend and classic black. The TR 12838, a ladies titanium frame, features a brow line charmingly accented by a smooth enamel accent; while the TR12912, also in titanium, offers a slender metal silhouette with colored glass lenses accentuating the black, gold or silver frames. Lastly, the TR 12918 offers an iconic rounded frame style which rendered in warm acetate hues paired with a bridge and temples in metal.
Price Guide:
$$$$$
www.charmant.com/us

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WestGroupe Unveils New Fysh UK Styles


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Quick Take: WestGroupe has introduced new optical styles into their Fysh UK eyewear collection for Spring 2013.
Specifics: Nine new ophthalmic styles.
Selling Points: Taking its cue from the spring fashion trends, collection highlights includes delicate lattice work and laser cut floral designs, as well as abstract and geometric patterns. Featured is model F-3492, an exotic cat eye made from handmade, translucent acetate. The abstract acetate pattern adds drama to the frame while a ribbed laser etched design adds surface interest to the temples. The F-3492 is available in brown, purple, aqua and forest and in size 54-15-140.
Price Guide: $$$
www.westgroupe.com

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ALSO NEW

Morel Debuts the Lightec Alpha 17B

Morel has unveiled the Lightec Alpha 17B style, an exclusively male concept which offers new additions to the current and popular Alpha 17 collection. The Alpha 17B has a technical look with clean angles on injected rubber temples. The lightness of rubber combines with stainless steel to ensure maximum wearer comfort. The temples have been slimmed down from the original Alpha 17 design and are now 11mm instead of 13mm. The result is a cleaner, more streamlined look. High material contrast is a key design element in Alpha 17B. The rubber temples are set against the stainless steel hinge to create contrast in both material and color. Four models are available in three colors each. Three of the four models are progressive friendly. This model is consistent with the entire Lightec collection because it is stainless steel and fitted with an exclusive screwless Alpha spring hinge. www.morel-france.com

Eyes of Faith Optical Introduces New Eyewear Styles

Eyes of Faith Optical has introduced new lightweight, stainless steel versions of their popular, retro-chic frames with the Spring 2013 release of flat metal styles in its Eyes of Faith collection. All four styles offer adjustable nosepads, TR-90 temple tip covers, and for the first time on Eyes of Faith brand frames, the Wear & Share logo and inspirational scripture inside each temple. The Frames are accompanied by a branded cleaning cloth and eco-friendly case that ships and stores flat. www.eofoptical.com

Kimiko Eyewear Extends KERF Collection

Kimiko Eyewear has expanded the KERF Screwless collection with new patent pending screwless rimlock and hinge unit styles. Using ceramic, a material not widely used in the eyewear industry, KERF offers a lock that is very light, hypoallergenic, strong and never changes color. The new KERF MKF06, made of metal, and other frames in the collection, use a combination of flat sheet metal and v-wire with Kimiko’s screwless rimlock and hinge unit technology which does not require the use of only polycarbonate or other hi index lens materials.
All KERF styles are available in four colors. www.kimikoeyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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