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April 09, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: MaxStudio.com
LBI: Stacy Adams

SECOND LOOKS

Viva: Gant
Vistakon: 1-Day Acuvue TruEye
Charmant: Esprit Suns

ALSO NEW

Luxottica

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LAUNCHES

Zyloware Unveils the MaxStudio.com Eyewear Collection


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Quick Take: Zyloware Eyewear has launched an eyewear collection from the sophisticated, trendsetting brand, MaxStudio.com, designed in conjunction with better department store designer and founder, Leon Max.
Wearer: Looking for a better-quality, fashionable products at a good value, the MaxStudio.com woman prefers a refined, minimalistic look and wants her eyewear to complement her style. Specifics: Comprised of 11 styles and 27 SKUs, the collection features subtle detailing, rich colors and finishes, tonal and textural patterns.
Selling Points: “Working with Leon Max to create a new collection of eyewear has been eye-opening,” said Chris Shyer, president of Zyloware. “The brand is uniquely positioned to offer a minimalistic point of view and a richness usually seen in high-priced designer goods. These attributes have been translated into one of the most beautiful collections ever offered by Zyloware.” According to Zyloware, the line fills a niche for the modern woman seeking sophisticated and superior styling. All styles feature the iconic MaxStudio.com globe logo and handcrafted zyl temple tips with a unique bevel for comfort.
Price Guide: $$
www.zyloware.com

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LBI Introduces the Stacy Adams Eyewear Collection



Quick Take: LBI Eyewear has launched the Stacy Adams Eyewear Collection for men.
Wearer: According to LBI, the collection is geared to the urban consumer who wants to look sharp every day.
Specifics: Stacy Adams Eyewear provides structural comfort that makes a powerful statement and the launch collection consists of eight contemporary ophthalmic styles, each of which can work equally well as a pair of sunglasses, the company said.
Selling Points: “Taking cues from Stacy Adam’s successful jewelry collection, the eyewear features bold distinguishing traits that are typically associated with fine luxury eyewear, yet the line is surprisingly accessible in terms of price points,” said Robert Perry, executive vice president of LBI. Founded in 1875 in Brockton, Mass., by William H. Stacy and Henry L. Adams, the Stacy Adams brand has long been a part of American culture. Over the past decade, Stacy Adams has evolved from being a leading footwear company to a complete collection of men’s clothing and accessories.
Price Guide: $$
www.lbieyewear.com

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SECOND LOOKS

Viva Presents Gant Eyewear’s Spring 2013 Optical Line


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Quick Take: Viva International has debuted the Gant Eyewear Spring 2013 optical collection which takes on retro styles in wayfarer-inspired silhouettes and unique color details.
Specifics: The optical collection focuses on two key trends including duotone combinations in the women’s collection and wayfarer-esque designs in the men’s group.
Selling Points: The Gant women’s collection for spring is defined by classic silhouettes and updated gradient color finishes. Duotone temples are a highlight of the collection, featuring soft marbleized color combinations in shades of purple, brown, and olive. Semi-rimless and rounded rectangle metal frames, like the GW Lo and GW Prim, exude contemporary appeal, while the feminine two-tone horn temples add a pop of color and modern flare. For men, the collection offers a range of modern wayfarer-inspired silhouettes that include updates in coloration and trend-driven details. Features include rich handmade acetate temples, spring hinges and classic horn colorations in amber and brown as well as shades of satin black, brown and gunmetal. The wayfarer-inspired style is seen throughout the collection with styles that are complimented by sleek metal accents on the front and temples as seen on the G Felix.
Price Guide: $$
www.vivagroup.com

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Vistakon’s 1-Day Acuvue TruEye Available in New Material




Quick Take:
Already worn by over 1.3 million patients worldwide, 1-Day Acuvue TruEye contact lenses from Vistakon, Division of Johnson & Johnson Vision Care., Inc. are now available in narafilcon A, which will gradually replace the same product launched in the United States in 2010 and currently available in narafilcon B.
Specifics: A majority of the material properties of narafilcon A are similar to narafilcon B, but they are different products, according to the company. One key difference is that the narafilcon A product is available in two base curves (8.5 and 9.0) allowing more patients to be fit with this lens. In a clinical trial, 99 percent of narafilcon B lens wearers had an acceptable fit with the narafilcon A product. In addition, narafilcon A has a DK/t of 118 for increased oxygen transmissibility with virtually no impact to modulus.
Selling Points: The silicone hydrogel daily disposable lens features Hydraclear 1 technology, which attracts tear film to help maintain the natural ocular environment for all-day comfort; high oxygen consumption, allowing 100 percent corneal oxygen consumption at all points across minus and plus powers for white, healthy-looking eyes; and class-1 ultraviolet blocking, offering the highest level of UV protection in the contact lens, blocking approximately 96 percent of UV-A rays and greater than 99 percent UV-B rays. The new 1-Day Acuvue TruEye (narafilcon A) will only be available in 90-packs, which research shows 95 percent of 1-Day Acuvue TruEye patients currently purchase.
Price Guide: $$$
www.acuvueprofessional.com

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Charmant Offers New Esprit Suns for S/S 2013


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Quick Take: Inspired by sunny, laid-back Californian heritage, the new spring/summer Esprit Sun styles from Charmant embody a zest for life, love and fun.
Specifics: The 2013 sun wear collection is led by modern interpretations of west coast USA culture: ethno, boho-hippie and American prep style.
Selling Points: Esprit eyewear takes its inspiration from the Californian spirit of this popular fashion brand and amplifies the feel good vibe with contemporary trend accents for a collection that is right now with a distinctly classic edge. The ET17790 is an elegant ladies look in a generously large, softly curved frame featuring upbeat layers of typically preppy colors. The ET17794 is a lightly structured pilot frames with a contrasting color blocked front and temples. The ET17800 is a feminine style in a feline shape and color blocked design. The ET17805 is a panto-inspired vintage shade great for men and women classically executed in metal. Lastly, the ET17809 features bold, slightly square rims in soft acetate finished in a geometric print.
Price Guide: $$
www.charmant.com/us

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ALSO NEW

Marchon Releases Calvin Klein Collection Eyewear for Men and Women

The Calvin Klein Collection Men’s and Women’s Spring 2013 eyewear collection from Marchon is modern and timeless, fusing minimalism and trend. Inspired by the architectural elements and sophisticated colorations of the ready-to-wear collection, the frames feature two-toned color blocking, new metal designs and mixed material constructions. The brand’s pure sophistication and understated elegance remains signature elements of this season’s Calvin Klein Collection eyewear line. www.marchon.com

Wiley X, Inc. Introduces a New Rx Rim System

Wiley X has launched a new Rx Rim System for 2013, expanding the prescription lens ranges for its popular Climate Control WX Echo and WX Gravity sunglass models. The key behind the new system is a specially designed "rim" that securely holds prescription lenses into Wiley X's WX Echo and WX Gravity frames allowing the wrap style sunglasses to be fitted with prescription lenses ranging from +5.00 to -7.00 (versus +3.00 to -4.00 without the new Rx Rim System). The WX Echo and WX Gravity models fitted with new Rx Rim System still meet stringent ANSI Z87.1 High Velocity and High Mass Impact safety standards. www.wileyx.com

Fusion Brings Australia’s Isson Eyewear to North America

Fusion Eyewear, Inc. has brought to North America for the first time Isson Eyewear from Australia for distribution. Designed by Catherine Federici, who takes her inspiration from contemporary European architecture and design, Isson’s designs are striking and playful yet intelligent and functional. Isson is celebrating its 10th anniversary with the release of its inaugural Optical frame collection with three distinct design concepts: Stainless Illustration, an illustrative play on vintage shapes in stainless steel from Japan; Celluloid Form, a bold collection in vibrant Italian acetates; and Mind the Gap, a group intended to challenge conformity and defy the norm. www.fusion-eyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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