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April 16, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Luxottica: Emporio Armani
Aspex: Greg Norman

SECOND LOOKS

Ogi: Seraphin
Match: Adrienne Vittadini
Modo: Signature Collection

ALSO NEW

Luxottica

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LAUNCHES

Luxottica Introduces the Emporio Armani Eyewear Collection


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Quick Take: 
Luxottica Group has introduced the Emporio Armani Eyewear collection for Spring/Summer 2013.
Wearer: Men and women looking for a concept of style that is impeccable but always youthful and fresh.
Specifics: Emporio Armani glasses are both modern and refined thanks to the carefully designed rubber details and unique finishes. The color range is extensive and includes more sober hues joined by light-hearted and lively pastel and metallic tints combined with mirrored lenses.
Selling Points: For women standouts include the EA4011 is a round sun in an opaque wood effect plastic, while the EA4006 are a feminine style with a ’50s cat eye inspired design in oversized nylon fiber with a double bridge and tubular metal temples. For men, the EA2003 is a re-visitation of the aviator done in metal and nylon fiber with mirrored lenses and tubular metal temples. More unisex in nature is the EA3001, a rectangular optical style typical of the ’80s but refreshed through a bi-injection process that combines the acetate front and nylon fiber flex temples with contrasting colored rubber inserts.
Price Guide: $$$
www.luxottica.com


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Aspex Launches Greg Norman Performance Collection


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Quick Take:
Aspex Eyewear has introduced the Greg Norman Performance collection, a companion to the Prescription and Lifestyle Sunwear collections, designed in partnership with professional golfer, Greg Norman.
Wearer: Male and female golfers and outdoor enthusiasts.
Specifics: Previously only available in golf pro shops, the collection includes 12 new sun styles, two specifically designed for women, for the optical market.
Selling Points: Highlights of the collection include the G4209, a prescription-ready men’s grilamid style that features a vented lens to increase airflow and reduce fogging, as well as no slip megol nose pads and temple tips in a matte black/brown coloration. Men’s style G4402 also comes complete with no-slip megol nose pads and temple tips, as well as a wide lens for added coverage available with brown or grey in a crystal brown tortoise or matte black grilamid frame. The Performance collection features the highest level of lens technology. The 4000 Series has High Contrast Performance lenses, the 4200 Series has Glare Control Polarized Performance lenses, the 4400 Series features Extreme Performance Lenses and 4600 Series comes with Extreme Polarized Performance Lenses, an exclusive NXT lens technology that allows for a thinner and more durable polarization than traditional film-based polarization filters.
Price Guide: $$-$$$
www.aspexeyewear.com


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SECOND LOOKS

Ogi Unveils Seraphin Romantic Heroine Sun Collection


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Quick Take:
Ogi further reinvents the sunglass category with the introduction of the Seraphin Romantic Heroine Sun Collection featuring pieces abundant with personality and sophistication. Through vintage-inspired designs and unparalled artistry, the sun styles bring together timeless shapes of the past with striking color combinations to evoke a renewed sense of feminine power and beauty.
Specifics: “Each captivating style reflects the feminine character of a bygone era through the placement of acute details, rich color and handmade materials,” said Karly Anderson, part of Ogi’s marketing and design team. “The intricate, yet glamorous styles are a modern twist on the feminine silhouette; beautiful, striking, and full of vintage mystique.”
Selling Points: Seraphin appeals to the romantic hero, or heroine, who yearns for sophisticated luxury, precision handcrafting and comfortable price points. The Romantic Heroine collection includes the Juliet Sun, which debuts with a bold color palette of Jungle, Havana purple, and Havana coral, done in enticing curves; the Ravoux Sun, which is motivated by fashions of mid-century America with an inventive twist to the traditional P3 silhouette done in neutral earth tones with a feminine curvature and chrome accents; and the Quinn Sun, which is evocative of the bold, sought-after styles worn by Jackie Onassis in the 1960s in a curvaceous oval accented by Austrian crystals and metallic embossing. All Seraphin sun frames include a soft-sided leather case and cleaning cloth, with a range of point-of-purchase materials that are available, including counter cards, large window banners, an 8-piece displays and logo plaques.
Price Guide: $$$  
www.ogiframes.com


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Match Releases New Styles from Adrienne Vittadini


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Match Eyewear has released four new styles from the Adrienne Vittadini collection.
Specifics: The introduction features three ophthalmic styles and one sunwear release, and takes inspiration from the light and color of the season.
Selling Points: The incorporation of premium metals and Italian acetate offer lightweight comfort while refined embellishments and careful craftsmanship maintain the effortless sophistication of the Adrienne Vittadini brand, which is targeted to women, ages 30 and up. Ophthalmic models 1086, 1108 and 1116 feature intricate laser etched filigree arms and keyhole detailing, as well as subtle Swarovski crystal accents which provide a fresh elegance that blends well with the “accessible luxury”’ of the core collection. The sun style, model 1912, offers a modern take on retro glamour by combining an oversized eye shape with narrow temples and a sculpted AV logo encircled by Swarovski crystals. Match Eyewear is featuring the recently released styles in images for their integrated marketing efforts and merchandising materials. All frames from the Adrienne Vittadini collection are accompanied by newly redesigned protective hard cases and branded cleaning cloths.
Price Guide: $$-$$$
www.matcheyewear.com


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Modo Adds Styles to Signature Collection for S/S 2013


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Modo has added styles to their signature acetate and titanium lines, as well as introduced a new series of unique shaved acetate frames, super-thin titanium looks and two vintage pieces for Spring/Summer 2013.
Specifics: All pieces are handmade and finished in Japan; all metal styles are titanium and the plastics are chosen from the newest collections of Italian and Japanese handmade acetate each season.
Selling Points: In the 500 series, Modo introduces the Shaved Acetate collection, which contains four styles. The acetate frames have shaved accents on the brow, bridge or temples. Styles 530 and 531 have contrasting colored shaved brows, while styles 532 and 533 have contrasting colored shaved bridges and temples. The 6000 series is Modo’s Signature Acetates, this series features forward thinking shapes in brilliantly colored and textured Italian acetate in five new styles. This season, Modo debuts “The New Black”, which is a tortoise and black gradient. Modo’s Metal Collection represents three different concepts, Sculpted Titanium, Super Thin Titanium and Vintage. The 4000 series, Sculpted Titanium, displays four new looks that are a continuation from last season with interior and exterior colors and thin profiles. The Super-Thin Titanium series features three new styles. The frames are very thin and include a new temple that does not have a plastic temple tip, instead the entire temple and temple tip is titanium. Lastly, the Vintage series, the 4043 and 4044, feature two styles that represent classic Modo style in titanium.
Price Guide: $$$$
www.modo.com


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ALSO NEW

Safilo Offers New Marc Jacobs Sunglasses for S/S 2013

Following the fantastical Marc Jacobs Winter 2012 Collection and the crystal sunglasses shown with oversized hats on that icy blue runway, Safilo offers the unique and glamorous look of those styles in new easy-to-wear versions with the latest models created for Spring/Summer 2013. The new models maintain the same sense of sparkle with an understated twist: a single crystal that highlights the temple tips. The round-shaped acetate model features bold volumes that are balanced with translucent shades, in line with the color palette of Marc Jacobs’ 2013 ready-to-wear and accessories collections, in olive, brown, red and ochre, combined with gray lenses.  www.safilo.com

Morel Offers the Lightec Carbon 4

Morel’s Lightec collection has rolled out the new Carbon 4 group, which features newer, slimmer, carbon temples and is fitted with the brand’s screwless Alpha spring-hinge. Carbon 4 is available in two models with polyurethane rubber fronts molded over a stainless steel structure, as well as four versions with stainless steel fronts. Polyurethane rubber is also used inside the temples to provide comfort, while carbon is visible on the outside. The combination of these three materials, married with the slimness of the temples, gives the frame boldness, flexibility, durability and comfort. Juxtaposed against the carbon’s anthracite tones, new rubber colors are available in lime green, white, grey, navy blue and brown, as well as the previously available orange and red.  www.morel-france.com


Aquaviz Bows Prescription Dive and Swim Masks

Aquaviz, the world’s first affordable custom prescription dive and swim masks, feature a patent pending ‘Snap-in’ prescription lens design with a lens insert that can be custom made to the wearer’s prescription (including bifocals and varifocals). The insert, which has been specifically designed to sit at the same distance as most regular eyeglasses, fits interchangeably into the Aquaviz swim and dive masks. The masks offer a comfortable, watertight fit, achieved with a dive-quality hypoallergenic skirt that securely adapts to a wide range of face shapes and is secured with gasket suction and silicone double head strap, as well as lenses with a scratch resistant coating on the outside and fog-resistant coating on the inside. The lens also blocks 100 percent of UV rays and the prescription inserts are available in clear or polarized.  www.aquaviz.com


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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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