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April 30, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Dragon Rx
PPG: Tribrid

SECOND LOOKS

Legacie: Betsey Johnson
Marcolin: Roberto Cavalli
Baumvision: Leisure Society

ALSO NEW

Luxottica

dpg

LAUNCHES

Dragon Launches First Rx Line for Spring 2013


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Quick Take:
Authentically rooted in the Southern California active youth lifestyle market, Dragon Alliance has debuted its first optical collection for Spring of 2013 in conjunction with the company’s 20 Year Anniversary.
Wearer: Designed for the sophisticated consumer with a passion for action sports.
Specifics: Dragon’s Rx line includes 14 styles, with three additional Rx sun pieces being offered to round out the line.
Selling Points: Constructed from double laminated customized zyl, Dragon’s optical collection features a unique, custom milled metal hinge with a hidden Dragon logo stamped on the inside in a bold contrasting red. Additionally, all Dragon Rx frames feature an occipital fit temple design, custom colors and a classic Dragon nameplate inside the temple. Dragon has also named surf icon and style guru Rob Machado as the face—and hands-on ambassador—of its optical line. An award winning professional surfer, Machado is also an accomplished musician with interests in photography and art, making him the perfect spokesperson to represent Dragon’s athlete inspired designs.
Price Guide: $$$$
www.dragonalliance.com

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PPG Launches Tribrid in North America


Quick Take:
PPG Industries, Thai Optical Group and X-Cel Optical Company announced the North American launch of Tribrid lenses.
Wearer: Suited to patients with higher prescriptions within the +/-3.00 to +/-7.00 diopters range, Tribrid material features optical clarity (Abbe number 41), lightweight comfort (density1.23 grams per cubic centimeter), thinness (refractive index 1.60), impact resistance (withstands more than 160 times the energy of the U.S. Food and Drug Administration drop ball test) and protection (100 percent protection from ultraviolet radiation [UV]).
Specifics: Tribrid lenses were developed by PPG's optical products business using a hybrid approach merging elements of the chemistry for Trivex lens material with traditional high-index lens chemistry. The result is a high-index lens that provides the patient with a superior combination of performance benefits, according to Christine Camsuzou, PPG general manager, optical materials.
Selling Points: Tribrid lenses will be available this summer from X-Cel Optical in semi-finished single vision clear and Transitions lenses. Tribrid lenses are compatible with digital, free-form processing and anti-reflective coatings.
Price Guide: $$$
www.ppgtribrid.com

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SECOND LOOKS

Legacie Bows Lights, Camera, Action from Betsey Johnson


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Quick Take:
Legacie, the luxury house of B. Robinson, has introduced a new Betsey Johnson group, Lights, Camera, Action.
Specifics: Two new optical styles for women.
Selling Points: Designer, Betsey Johnson’s love of old Hollywood glamor serves as the inspiration behind the Lights, Camera, Action group. Glitter detailing is the hallmark of the two new styles with temples decked out in glitter laminated over a variety of new custom pastel colors. Frames shapes are clean and modern for a juxtaposition of funky styling and wearability. Geek-chic style Tinseltown (BJ 144) features a metal frame front and acetate temples in glitter lamination; while the Paparazzi (BJ 143), a subtle cat-eye, boasts glitter-laminated detailing throughout.
Price Guide: $$$
www.legacie.com

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Marcolin Unveils F/W 2013 Roberto Cavalli Styles


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Quick Take:
Marcolin has introduced the Roberto Cavalli Eyewear Fall/Winter 2013-14 collection, which continues the bold serpentine and animal 'safari' presence of the Spring/Summer 2013 collection.
Specifics: F/W presents 13 new styles, nine optical and four suns, which are sleek, modern and celebrate the Cavalli culture.
Selling Points: Roberto Cavalli’s signature motifs including animal prints and Florentine decorative elements are updated with an innovative and more creative sense of style. Created with the finest materials, these new models are exclusively Made in Italy. Highlights include the RC0751 and RC0752, inspired by some of the brand’s iconic accessories such as the Florence bag, both feature the Roberto Cavalli monogrammed logo with a 3D snake shaped decoration on the temple. The oversized rectangular and sleek cat-eye shapes of the new RC0755 and RC0756 frames emphasize the romantic and feminine nature of the brand with a crocodile-stamped.
Three-dimensional effects define the modern spirit of the RC0757 optical frames with a mirror effect. The RC749S metal and acetate sunglasses are designed for the most glamorous clients with a 1980’s-inspired wraparound construction embellished by animal prints on the front bar and temples. The sensual RC0767cat-eye shape is adorned with Swarovski crystals which produce a lace effect on the front and temples; while the RC745S sunglasses feature jeweled inserts on the temples. Lastly, the aviator is revamped in the RC748S model with shiny details that create luminous effects.
Price Guide: $$$$-$$$$$
www.marcolin.com

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Baumvision Unveils Leisure Society S/S 2013 Collection


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Quick Take:
Baumvision has unveiled the Spring/Summer eyewear collection from Leisure Society by Shane Baum.
Specifics: Seven fashionable new ophthalmic and sun styles in new designs with classic colorways and the signature innovative details the brand has come to be known for. The Brummell, Byron, Como, Dalhousie, Doyle, Oriel and Vanderbilt capture the essence of collegiate style.
Selling Points: The Spring/Summer 2013 collection introduces six new ophthalmic styles with sun options and one sunglass design. A noticeable evolution with this collection is Baum's decision to design eyewear that is lighter in weight while maintaining standout shapes and sizes that utilize a range of the best materials including Japanese Zyl, titanium plated in 12k or 18k gold and precious stones. The first Leisure Society collection was introduced in 2011 and showcased high quality, handmade designs using only the finest materials. Each season, each piece from the collection is run with the capacity of only four frames produced per day, making Leisure Society a truly fine and not mass produced product.
Price Guide: $$$$-$$$$$
www.leisure-society.com

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ALSO NEW

L’Amy America Offers Columbia Eliminator Polarized Sunglass Collection

L’Amy America, a division of global eyewear group TWC-L’Amy, has announces the worldwide launch of 17 new models from the Columbia Eliminator polarized collection. With features such as “H90” featherweight frame technology and Eliminator lenses that block 99.99 percent of reflected glare, the new collection exemplifies Columbia’s core values of outdoor, long-wear comfort and performance for men and women. Additionally, for the first time the brand has created women’s specific designs utilizing their ‘H90’ frame material. Answering the function-with-fashion call is three new feminine models, providing trend appeal through color-blocking, simultaneous use of matte and shiny finishes and flirty shapes, such as the cat eye LoLo style. www.lamyamerica.com

Tura Presents Re-Mastered Lotus Collection

Tura Inc. celebrates 75 years in the industry by unveiling a re-mastered Tura Lotus Collection. The original Lotus women’s ophthalmic collection featured a revolutionary hinge design that didn’t require a screw to help keep frames in alignment. Today, that original Lotus hinge has been retooled to create the perfect marriage of form and function. Benefits of the new hinge include less worry about screws loosening or falling out, which means that frames stay in better adjustment, and the reduced likelihood of the hinge breaking or failing. The new styles feature a minimalist and more delicate design aesthetic, while upholding Tura’s craftsmanship and unparalleled American style. The Lotus frames are designed in the U.S.A., made of titanium in a Japanese factory, machined for precision, hand polished and assembled and rigorously inspected for quality. www.tura.com

Zyloware Releases New Etched Styles for April

Zyloware Eyewear has released four new Etched optical frames for men. The newest frame is the XP 601M, which features a thin, full rim metal front and a sleek, wrapping metal endpiece, with thick handcrafted zyl temples highlighted by a unique inlay tribal-pattern. The XP 606M is a semi-rimless metal front with a wrapping metal endpiece and full, handcrafted, two-toned zyl temples that sport a fleur-de-lis metal plaque. The XP 609M is a full rim combination frame with a metal front and handcrafted zyl temples that feature a square metal plaque with the fleur de lis design. Lastly, the Etched XP 610Z is a full zyl rectangular frame that features a raised sunburst metal plaque on the thick temples. All new styles feature spring hinges and accommodate progressive lenses. www.zyloware.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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