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May 07, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Unilens: C-Vue Hydravue Multifocal
VSP: BluTech
Eastern States: L'Wren Scott

SECOND LOOKS

Viva: Harley-Davidson
Spy: Fade to Black

ALSO NEW

Luxottica

dpg

LAUNCHES

Unilens Launches Disposable C-Vue HydraVue Multifocal Silicone Hydrogel Contact Lenses


Quick Take:
Unilens Vision Inc., which develops, licenses, manufactures, distributes and markets specialty contact lenses, has launched its new silicone hydrogel disposable C-Vue Hydravue Multifocal contact lens for monthly replacement.
Wearer: “As the number of persons with presbyopia continues to grow at a faster rate than America’s population as a whole due to demographic trends, the new C-Vue Hydravue Multifocal will provide independent practitioners with a silicone hydrogel multifocal contact lens option that contributes to patient retention and practice profitability,” said Michael Pecora, CEO of Unilens.
Specifics: The new monthly replacement lenses, which are available in high and low add power ranges (from +6.00 to -10.00), will be sold exclusively to independent eyecare professionals. Unilens will provide ECPs with a user-friendly display cabinet and trial program with a 120-Day Performance Guarantee on the lenses.
Selling Points: The new product incorporates Unilens’ patented multifocal design technology in a silicone hydrogel material, which offers the benefit of higher oxygen transmissibility for better eye health, the company said. “C-Vue Hydravue Multifocal contact lenses in silicone hydrogel provide vision correction for presbyopia, an age-related eye condition that causes a person’s ‘near vision’ to deteriorate, typically after reaching the age of 40,” explained Kelly McKnight, vice president of sales and marketing at Unilens. “It is C-Vue’s proven, patented rapid transition zone design technology, incorporated within the lens itself, which provides for excellent near, far and everywhere in-between visual outcomes without the need to wear bifocal or reading glasses. The new silicone hydrogel material is characterized by greater oxygen transmissibility for better eye heath and overall comfort.”
Price Guide: $$
www.unilens.com


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VSP Optics Group Unveils Unity BluTech Lenses

Quick Take:
The VSP Optics Group has launched Unity BluTech lenses, which are infused with natural melanin and ocular lens pigments and protect the eyes from harmful, high-energy blue light.
Wearer: “With an increasing number of blue light sources in our daily lives and an aging baby boomer population, preventing exposure has become a priority to help reduce the risk of eye conditions like macular degeneration,” said Todd Riley, director of business development for VSP Optics Group. “Offering BluTech technology within our Unity portfolio allows us to provide this protection while avoiding the deep amber tints and subsequent color distortions from earlier blue light blocking lenses.”
Specifics: BluTech, developed by Eye Solutions Technologies, is available in both indoor and outdoor lenses for most Unity digital single vision and progressive lenses. The indoor lenses feature a slight tint; the outdoor lenses are polarized with 80 percent light absorption.
Selling Points: Both filter out harmful, high-energy blue light and UVA/UVB radiation while allowing innocuous light to pass though. By letting low-energy light through, color and depth perception are unaffected. The lenses provide improved visual performance through enhanced contrast and visual acuity, reduced glare and improved night vision, and are impact resistant.
Price Guide: $$$
www.vspopticsgroup.com

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Eastern States Debuts L’Wren Scott Collection


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Quick Take:
Eastern States Eyewear has launched the L’Wren Scott Eyewear Collection in North America in partnership with German-based manufacturer, Menrad.
Wearer: Women seeking fashionably unique styling, expressive design and who have a preference for luxury oriented items.
Specifics: For L’Wren Scott, timeless elegance meets modern fashion and the eyewear collection remains consistent with the designer’s aesthetic for a collection consisting of 20 optical and 16 sun styles.
Selling Points: With acetates specific to the line, the frames reflect her signature experimentation with texture providing the eyewear design the ability to give the impression of tweed and embossed velvet, with delicate filigree work to reinvent lace and brocade. Looks are then pared down with a minimalist use of highly polished acetate or brightened with Swarovski crystals. The sunglasses are classic with a contemporary twist featuring oversized butterfly shapes, subtle cat eyes and bold squares to dress and compliment a woman’s face, in the same way the L’Wren Scott clothing is designed to flatter every female body and personality.
Price Guide: $$$$$
www.eseyewear.com, (800) 645-3710

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SECOND LOOKS

Viva Presents Harley-Davidson Eyewear Collection


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Quick Take:
Viva International Group has introduced new styles from the Harley-Davidson Eyewear from the Spring 2013 collection, which reflects the distinguished quality and workmanship of the Harley-Davidson brand.
Specifics: Six new styles for men that evoke the masculinity, yet trend-driven quality of the Harley-Davidson man, while delivering a unique mix of fashion-forward styles.
Selling Points: Premium materials, including titanium, offer durability and lightweight comfort, as seen in models HD 425, HD 426 and HD 427. The Harley-Davidson Bar & Shield logo is laser-etched on the metal trim of the handmade acetate temples of models HD 425 and HD 426. Model 425 features a semi-rimless front design, while model HD 426 features a 3-point drill mount construction, both in soft rectangle shapes crafted in titanium. Model HD 427 is fully designed in titanium and also sports a 3-point drill mount construction. The open-metal temple detailing of models HD 466, HD 467 and HD 468 delivers a streamlined look similar to the sleek styling found in the brand’s motorcycles. Model HD 468 features a semi-rimless rounded rectangle frame front, while models HD 466 and HD 467 showcase full-rimmed rectangle variations. All three styles are constructed in stainless steel, which complement the two-toned color combinations of the temples.
Price Guide: $$
www.vivagroup.com

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Spy Intros Psychedelic Fade to Black Collection


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Quick Take:
Spy has introduced the Fade to Black Collection, an amalgamation of black, translucent spectral colors and vibrant Spectra mirrored lenses.
Specifics: Featured in the popular Discord, Helm, Flynn, Touring and Carbine sunglass styles, Spy’s Fade to Black Collection comes in five colorways; Strawberry Fields, Rolling Hills, Blue Heaven, Deep Purple and White Lightning.
Selling Points: Each style features Spectra mirrored lenses etched with cosmic-inspired symbols and inside temple pad printing over translucent cosmic overtones that burn bright, and fade to black. “The Fade to Black collection shows Spy’s love for psychedelic music and the culture that surrounded it in the ‘60s and ‘70s,” said Juliette Koh, Spy’s product director. “From the intricate lens and frame detailing down to the rock ’n’ roll concert poster inspired packaging, the Fade to Black Collection encompasses all that is good in the cosmos.”
Price Guide: $$
www.spyoptic.com

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ALSO NEW

Ultra Palm’s Caviar Collection ‘Reinvents’ the Cat Eye

Ultra Palm Optical has presented the Caviar Collection’s fresh take on the classic cat-eyed style with the introduction of the Caspian Series. The collection is composed of six frames highlighted by exaggerated oval shaped lens with acetate and metal frame work adorned with clear genuine Austrian Crystals and pearl accents. The Caspian Series was developed and designed with the fashionistas of the world in mind with different styles and colors to accommodate most fashion choices. www.ultrapalm.com

Ørgreen Offers the Spring/Summer Collection

Ørgreen has added three new titanium frames to its collection for Spring/Summer. The women’s frames mix gilded glamour with a steely edge of sophistication; while the men’s frame is strong, refined and sure of itself. The collection’s distinctive color palette and streamlined silhouettes draw from the worlds of Pop Art and safari style, music and film. Inspired by the minx-like French blond bombshell, the rounded Bardot frames capture the je ne sais quoi of the quintessential Côte D’Azure beach girl. The Q frame reinterprets their Bond namesake’s flair for the unexpected by backing matte charcoal grey frames with a pop of brilliant mat blue. Slender and refined, they combine playful smarts and cutting edge style. The Alpha is inspired by leaders with an of-the-moment masculine style update in matte forest night green and sandblasted palladium. www.orgreen.dk

Solo Eyewear Debuts Polarized Styles for Summer

Solo Eyewear, whose sustainably handcrafted sunglasses provide eyecare for two people in need once purchased by funding a pair of reading glasses and a portion of a sight-saving surgery, has to debut a polarized collection, including new style Noliawood, for summer. “We are so excited to add the polarized sunglasses to our existing line. We know these sunglasses will offer lifestyle and comfort benefits to our customers and continue our Vision to Give,” said Dana Holliday, co-founder of Solo. Like all of Solo’s collections, the polarized line is handcrafted and made with recycled bamboo. The new Noliawood style features Solo’s signature bamboo arms and new cream-colored classic style frames. www.soloeyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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