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May 14, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

FGX International: Reebok
PFO Global: iBlu Coat

SECOND LOOKS

Altair: Joseph Abboud
Revo
Tura: TitanFlex

ALSO NEW

Luxottica

dpg

LAUNCHES

FGX International Launches Reebok Eyewear

 
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Quick Take: FGX International, a wholly-owned subsidiary of Essilor, has launched the Reebok Eyewear optical collection, manufactured and distributed under license from Reebok, the American-inspired global sporting goods brand.
Wearer: “The Reebok brand is known for fitness and having an active lifestyle,” said Tom Duggan, director of optical sales for FGX. “For ECPs looking to add a fitness brand for their patients, this collection has the right features and the right price point.”
Specifics: The 28-piece initial launch collection features lightweight, comfortable styles in metals, zyl, acetate, TR90 and combined materials. The styles are enhanced with brand-inspired design features with subtle pops of sporty color.
Selling Points: “This eyewear collection encompasses all the elements you would expect from Reebok – styles that take you from the gym, to the office, to the big game,” added Duggan. To accompany the collection, a complete trade advertising program will be launched, as well as merchandising materials that include a 3-piece display, logo signage, counter cards and banners.
Price Guide: $$
www.fgxi.com

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PFO Global Introduces iBlu Coat


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Quick Take: PFO Global has introduced iBlu Coat, a new anti-reflection lens coating specially developed to protect eyes from harmful UV and blue light, improving contrast and reducing eye fatigue.
Wearer: “Resolution with iBlu coating protects your eye and your vision,” said Alan Yuster, executive vice president, business development at PFO Global. “It’s a perfect lens for kids, gamers, professionals or anyone who uses smart phones, laptops, tablets, and other digital devices for work, school or play.”
Specifics: iBlu Coat is available on patented, stress-free Resolution polycarbonate lenses in an aspheric/atoric finished single vision design for sharper vision in a thin, light lens.
Selling Points: iBlu Coat lenses filter blue light to a high degree of efficiency from both the front and back reflected light, according to PFO Global. The lenses are resistant to smudges, scratches, dust and water. “The finished stock polycarbonate lens is more affordable for kids, and it will be covered by most insurance plans,” Yuster added. PFO Global said it will soon introduce iBlu Coat on the free-form identity progressive and upgrade single vision lenses in 1.6, 1.67 and 1.74 materials.
Price Guide: $$
www.pfoglobal.com

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SECOND LOOKS

Altair Intros Joseph Abboud 2013 Spring Collection


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Quick Take: This spring, the Joseph Abboud collection from Altair debuts new optical styles that embody sophisticated design and modern detailing.
Specifics: Four new optical styles for men primarily between 35-44, one in stainless steel, one in handmade acetate and two in stainless steel/handmade acetate combinations.
Selling Points: Clean lines, pure colors and subtle logo treatments create a distinct aesthetic for the classic male; while rich materials including deeply colored plastics and stainless steel, satisfy his desire for innovation. The JA4023 is a semi-rimless combination frame in a classic rectangular shape; while the JA4027, also a combo, features a full rim rectangular shape. Both are available in three color ways. The JA4025 is available in three stainless steel colorations featuring staccato lines extending down the temples. Lastly, the JA4026 in handmade acetate features a solid front and linear, elongating lines on the full temples for differentiation. Available POP includes a 12-piece, 6-piece and 1-piece display.
Price Guide: $$$
www.altaireyewear.com

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Revo Debuts New Spring 2013 Collection


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Quick Take: Revo has announced the release of three new styles for the Spring 2013 season.
Specifics: The release includes the Guide Extreme, a performance based frame; Guide Small, a sleek and smaller version of the Guide and Harness, a modern, active lifestyle frame. Along with these three additions to the Revo lineup, a new lens tint will be introduced – the Shallow Water lens. This lens is specifically designed to boost contrast, block glare, and optimize visual detail during shallow water activities such as fishing, kayaking and stand up paddle boarding.
Selling Points: With both performance and lifestyle in mind, the Guide Extreme is designed to handle whatever elements Mother Nature presents. With removable side shields to block extreme light and high wind, the frame is multi-functional; while a close-to-the-face fit guards the eyes from peripheral sun glare, as well as incorporates a venting system to allow vertical airflow. The Guide Small features a unique curved stem design, enlarged vents and Motion-Fit system to produce a secure, comfortable fit for outdoor sports and activities, along with a detachable floating leash and buoy. Lastly, Harness is an active lifestyle sunglass that offers comfort and style. All the new introductions are available with Authentic Revo Prescription lenses.
Price Guide: $$$
www.revo.com

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Tura Bows TitanFlex Memory Flat Metal Bridge Line


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Quick Take: Tura, Inc. has debuted a luxury sub-collection for its high-tech TitanFlex brand, called Ultimate.
Specifics: Five new men’s ophthalmic styles that mix the brand’s innovative memory flat metal technology with modern European design.
Selling Points: “Tura is excited to bring the Ultimate TitanFlex collection to market, since it’s one of the latest technological evolutions in the eyewear industry,” said Jennifer Coppel, Tura’s vice president of brand management. “Our customers can now offer frames that combine modern luxury design with high performance materials.” The Ultimate collection is manufactured in the Japanese factory that originated memory metal technology and, in contrast to the traditional memory bridge with “chucking pipe” soldier joints, these frames use a flat metal bridge. The latest designs feature a soldered flat metal bridge on wire frame fronts, a soldered flat metal bridge on flat metal frame fronts, or a full flat metal top brow construction. Benefits of this updated construction include more contemporary styling, increased stability and robust construction than the competition, and continued super flexibility and stress resistance.
Price Guide: $$$$
www.tura.com

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ALSO NEW

Safilo Announces “Carrera by Jimmy Choo” Capsule Collection

Safilo Group has announced an agreement between Carrera and Jimmy Choo for the design, production and distribution of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses. The collection will blend the eyewear expertise and bold attitude of Carrera with the style and glamour of Jimmy Choo in a range of unique models combining high performance in a fashion forward aesthetic. “The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” said Roberto Vedovotto, CEO of Safilo. “The Carrera by Jimmy Choo collection will represent the perfect union of these elements with the determination and boldness of Carrera.” www.safilo.com

ClearVision’s Cole Haan Collection Celebrates New Styles

Combining style and substance, the NYC-based Cole Haan celebrates where “classic meets cool” with the release of 11 city chic, modernized classics. The new styles offer a fusion of vintage-inspired silhouettes, colorful accents and premium materials. The newest releases from Cole Haan offers four lightweight titanium designs for men, a colorful palette accented with on trend color blocking details and beautifully finished, rich laminate. Highlights include the Cole Haan 1012, a retro, clubmaster-inspired women’s frame with softer, feminine lines in bilaminate acetate, and the Cole Haan 237, a men’s P3 eye shape with a keyhole bridge in titanium. Additionally, the brand has implemented an outdoor media campaign which shows off its NYC pedigree. www.cvoptical.com

Pramaor’s Blackfin Collection Adds Styles, New Campaign

Blackfin by Pramaor offers sunglasses and optical frames with distinctive features for spring, as well as a new campaign is inspired by the brand’s new philosophy. Titanium and beta titanium, processed using the most modern techniques, are shaped into models with a refined and minimal design. The results are ultra-resistant frames with reduced thicknesses combined with a comfortable fit and the brand’s patented Swordfish temple-tip which allows the length of the temple to be adjusted easily. The 2013 communication campaign to support the collection uses images with a strong visual impact to translate the new tagline: "Looking Beyond. Always." www.pramaor.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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