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June 11, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Tura: Ted Baker

SECOND LOOKS

ESE: Thierry Mugler
Legacie: David Yurman
ImageWear: London Fog

ALSO NEW

Luxottica

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LAUNCHES

Tura Debuts Ted Baker ‘Just Kidding’ Optical Line


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Quick Take: Tura, Inc. has launched the Ted Baker “Just Kidding” eyewear collection for children.
Wearer: The collection ideal for customers who want fashion forward kids eyewear without the luxury price tag, according to Tura.
Specifics: The collection includes eight ophthalmic styles for boys and girls. Ted Baker eyewear is best described as quirky yet commercial with high quality design detailing and the “Just Kidding” collection is a sized down version of the adult frames. Many styles mix retro with a contemporary flare, playful bright colors and signature bows.
Selling Points: “The Ted Baker Just Kidding collection has mischief and humor, but it also celebrates individuality,” said Jennifer Coppel, Tura’s vice president of brand management. “The new styles are hip, bold and tailored.” Standouts include the B906 Bow Road, a girl’s full acetate frame with laminate in salable colors on the front with bright pop colors on the interior in a deeper shape with a small metal bow on the end pieces. For boys, the B910 Mile End us an updated retro full acetate frame in fresh laminate materials with pop colors in the middle layer to create the feeling of a modern racing stripe around the frame.
Price Guide: $$
www.tura.com


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SECOND LOOKS

Eastern States Expands Thierry Mugler Collection


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Quick Take: Eastern States Eyewear has announced the release of colorful new styles in the Thierry Mugler Eyewear collection.
Specifics: Known for its striking, progressive design the French-based Thierry Mugler collection unveils seven new styles that put a heavy emphasis on angular shapes with cutting edge detailing.
Selling Points: “Our goal with Thierry Mugler is to appeal to highly fashionable women seeking a certain kind of pizzazz that few brands are capable of,” said Paul Shyer, president of ESE. “The collection’s frames are incredibly sexy with an unapologetic French flair. In addition, the high profile celebrity endorsement the brand has seen in recent years from stars such as Lady Gaga, Beyonce and Eva Mendes contributes to an outstanding brand identity.” The new releases also see the addition of leather trim to temples. Three of the new styles feature an interlaced leather design that is done in a variety of colors including brown, white, burgundy, lavender, and grey. In addition, the release features an outstanding mix of eye catching colors. Models like the 9349 and 9350 feature plastic temples colored in entirely different shades from their fronts; while the striking 9345 utilizes metal layering to achieve a contrasting effect.
Price Guide: $$$$
www.eseyewear.com

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Legacie Intros New Styles in David Yurman Eyewear


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Quick Take: Legacie, the luxury division of B. Robinson, has introduced new styles into three groups for David Yurman eyewear.
Specifics: New sun and optical styles, for men and women, across three groups.
Selling Points: The David Yurman Signature Cable Stone group, boasts a cat-eye optical frame and a square sunglass, features undulating curved temples highlighted by a strip of signature cable and crowned with an oval-cut semi-precious stone. Next, the Signature Cable group is the first David Yurman eyewear group that will have frames showcasing a logo. Swing handmade acetate temples with undulating curves are highlighted by a strip of signature cable and crowned with a small David Yurman logo piece. Lastly, for men, the Waves Tag collection draws inspiration from the signature men’s jewelry line of the same name. Revered for their sensible style and craftworks, the Samurai epitomized the true ‘art’ of war. The tsuba, or sword hand guard, was their main canvas and the artful nature of their weapons and armor serves as the inspiration for this collection. The intricate carvings on the temple decor are contrasted with minimalist frame shapes and a masculine color palette, highlighted by new matte introductions, in the group’s two optical frames and one sunglass style.
Price Guide: $$$-$$$$
www.legacie.com


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New Styles in ImageWear’s London Fog Women’s Line


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Quick Take: ImageWear, a division of Walman Optical, has added new women’s styles to their “affordable luxury with a classic metropolitan appeal” collection for London Fog.
Specifics: The four new optical styles features updated design elements from the past and present that are timeless and represent everything that great eyewear is known for.
Selling Points: “The new London Fog styles are perfect for the woman who wants a smart, sophisticated look that can take them from the office to the opera,” said Belinda Bellows, director of product design at ImageWear. “London Fog fills a crucial void with the perfect combination of aspirational, attainable, and functional design; three driving factors that influence purchasing.” The London Fog brand has a 90 percent consumer recognition factor and is positioned as affordable luxury. This year, the London Fog ad campaign features supermodel Alessandra Ambrosio who is wearing a London Fog trench coat and eyewear style 5124. To create a London Fog environment at point of purchase, a 3-tiered display unit and counter card are available.
Price Guide: $$
www.imagewear.com


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ALSO NEW

Oakley Introduces Tour de France Collection

Oakley’s sport heritage is deeply rooted in cycling and the brand is honoring the sport’s greatest cycling competition with the Tour de France Collection. Comprised of five styles, Fuel Cell, Radarlock XL, Straight Stem, Radar Path and Half Jacket, each style has the emblem of the Tour laser-etched at the corner of the lens and a special edition Microclear bag. The highlight of the collection is Fuel Cell, which is a limited edition collector’s item. The earstem’s inner facing shows the year in an emblem with the colors of the French flag, red and blue stripes strafe the metal icons, and the logo of the Tour is laser etched at the corner of the lens. www.oakley.com

Moscot Unveils the Cliptosh for the Lemtosh

Moscot, which makes the Moscot Originals, Moscot Spirit and Moscot Sun Collections, has introduced the The Cliptosh, a clip-on sunglass made especially for one of its timeless Originals, The Lemtosh. The Cliptosh comes in matte black and in gold, both with G-15 plastic lenses, for all three sizes of The Moscot Lemtosh. The lightweight, easy to convert clip-on, is made to keep the wearer stylish indoors and out and features detailed filigree on the top bar. The Cliptosh comes with its own soft case. www.moscot.com

Morel Presents the Koali Népenthe II

Inspired by the pitcher plant, also known as Népenthe, a mysterious carnivorous, tropical plant with a vase shape, Morel has introduced the Népenthe II from Koali. The Népenthe II frame temple evokes the silhouette and tendril movement of the plant with two delicately worked stainless steel strands interlaced in a two-toned spiral. Clean temple lines set off handcrafted acetate and metal fronts. The second generation of the Népenthe family includes three styles available in four colors each. Népenthe II plays with contrasts in a more subtle way than the previous collection, by merging softer shades. The two stainless steel fronts (full rimmed) and one acetate front are available in a range of sizes from 53 to 55. All shapes can be fitted with progressive lenses. www.morel-france.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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