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July 02, 2013
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In This Edition


Hoya: Hoyalux Array


ClearVision: BCBGMaxAzria
Eastern States: Jaguar
Marcolin: Montblanc


REM Eyewear



Hoya Launches Backside Progressive Lens with Adaptive Design

Quick Take: Hoya Vision Care is releasing Hoyalux Array, a backside progressive lens with an adaptive design. The lens offers superior ergonomics of near, mid and distance sight which delivers natural, comfortable viewing and head movement, according to Hoya.
Wearer: The lens is optimized for hyperopes, myopes, and astigmatics.
Specifics: Hoyalux Array is produced with Hoya’s Free-Form Backside Surfacing Technology, which optimizes individual prescriptions for the greatest performance of the lens design. The technology enables the widest viewing area for both myopic and hyperopic patients, resulting in sharp, clear images not distorted by elliptical errors from conventional surfacing. This results in superior vision at all distances, and larger cut outs which make clear and sun options easier to order, Hoya said.
Selling Points: Hoya uses its Transmittance Control 3D Design Software to model nearly every scenario of how the eyes see with each prescription and compensates for differences between wearing position and refraction position. It also modifies and enhances the lens design for optimal intermediate and reading area placement, and balances design symmetry for better binocular vision and reduced “swimming effect.” Placing the lens closer to the eye creates a wider field of view at the intermediate and near distances. For additional customization, Hoya offers four different corridor profiles.
Price Guide: $$$

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ClearVision Refreshes BCBGMaxAzria Eyewear Collection

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Quick Take: ClearVision Optical has introduced a refreshing new direction for its BCBGMaxAzria eyewear collection, with vibrant, trendsetting styles for Spring 2013.
Specifics: There are 11 new styles for the optical market, with 12 additional new styles releasing in September.
Selling Points: “Taking a cue from the brand’s emphasis on fashion, fit and attention to detail, the BCBGMaxAzria Spring 2013 releases are defined by sleek eye shapes, enhanced through vivid colorations and a great design execution,” said Pam Elfreich, ClearVision brand manager. “These new releases embody everything about the BCBG woman: they’re confident, dynamic and stylish.” The youthfully charged, fashion-forward styles are bold yet versatile, and designed to fit the dynamic lifestyle of the contemporary woman. The collection reflects the brand’s emphasis on fit, construction and fabrication, with features like sleek face-flattering frames, vivid hues, color block designs, rich materials in acetate and titanium and an assortment of shapes ranging from sexy and avant-garde to soft and playful.
Price Guide: $$$

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Eastern States Presents Jaguar Performance

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Quick Take: Eastern States Eyewear has announced the launch of Jaguar Performance, a new concept from Jaguar Eyewear.
Specifics: Consisting of three men’s optical styles, two constructed of stainless steel and one of acetate, Jaguar Performance caters to men with a young, metropolitan sensibility.
Selling Points: Influenced by the new Jaguar series of F type automobiles, the collection is defined by its angular, progressive shapes and its swab of Jaguar’s signature “Performance Red” shade on its temples. Sporty fronts feature non-traditional geometric shapes, while frame colors are modern and trendy and include black, grey, brown and navy. As with Jaguar’s classic collection, all styles maintain the highest levels of quality and are manufactured by German-based Menrad.
Price Guide: $$$$

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Marcolin Debuts Montblanc Fall/Winter Collection

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Quick Take: Artisan craftsmanship, timeless style, elegance and attention to detail characterize the new Montblanc Eyewear collection for Autumn/Winter 2013 from Marcolin.
Specifics: The collection includes classic, bold designs in traditional colors like black, blue and tobacco for men and elegant and sophisticated styles for women featuring a pearlescent effect.
Selling Points: For men, the bold acetate MB0429 in a masculine rectangular shape features a sleek metal element adorning the temple. The light MB0431 has a classic teardrop shape with slim metal temples; while the MB0433 follows a similar design approach and evokes the 1970’s with its wide, teardrop-shape front, double bridge and precious wood inserts in amaranth, rosewood and ebony. The MB423S is a vintage style with an acetate and metal front in classic colors in a semi-rimless round shape with embossed temples and bridge. The MB424S is another retro interpretation in acetate and metal with a round shape and metal temples. The contemporary MB425S aviator model is characterized by its woven temples design. Lastly, the bold acetate front, double bridge and aviator shape of the MB426S sunglasses give it a classic retro look. For women, the MB0435 is an elegant cat eye shape with a mother-of-pearl effect and filigree embellished hinges. Inspired by the iconic Montblanc Meisterstück, the ophthalmic MB0437 comes in a modern, feminine design with a filigree cat eye shaped acetate front in mother-of-pearl colors. Evoking the 1950's, the MB0438 eyeglasses also feature a cat eye shape in metal with soft, refined surfaces and temples reminiscent of the iconic Meisterstück.
Price Guide: $$$$$

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Luxottica Bows Dolce&Gabbana Stripes Collection

The coordinated colors of the new Dolce&Gabbana eyewear collection from Luxottica evokes warm island summers spent underneath a sunshade on the beaches of Taormina and Mondello in Sicily. Mysterious and seductive, the oversized eyewear for women is beautifully feminine, distinguished by a round-shaped frame and delicate temples. The DG4191P sunwear model features and oversize frame with a feminine, rounded shape in acetate available in five exclusive motifs of irregular stripes: white, red and caramel; light blue, red and blue; white and light blue; white, green, light blue, yellow, black and grey; caramel, black and white. The lenses are faded in brown and smoke and have Dolce&Gabbana brand engraved on the temple.

Rudy Project Brings Summer Color to New Shock Series

Rudy Project has re-launched two of their best-selling casual sunglasses, the Jazz and Ultimatum, in 10 new bright, attention grabbing colors. The Jazz and Ultimatum Shock Series signature Rudy Project characteristics include Italian craftsmanship, Grilamid frame construction and superior optics, all backed by Rudy’s three-year frame and lifetime lens warranty. Rudy Project balances the style-heavy features of the Shock Series by making both pairs completely RX-able with their ImpactRX FreeForm TEK technology which uses EyePoint visual mapping technology and digital backside surfacing to increase peripheral vision by up to 20 percent over other leading RX lenses, according to the company.

Götti Switzerland Releases '93/13 Celebration Edition'

Götti Switzerland has presented the Phil, of the 93/13 Celebration Edition, to celebrate the 20th anniversary of the company. Billed as the “perfect glasses for avant-gardists,” it features a modern saddle bridge and the classic, finely tooled details that Götti has been known for since the very first collection produced by Sven Götti. What makes this edition special is their light, sporty elegance and clearly defined shape. Made of titanium, these glasses are available in black, silver brushed and gold brushed with rubber temples.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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