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July 09, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Essilor: Crizal Prevencia

SECOND LOOKS

Silhouette: Style Shades
Match: Float Kids
Bushnell: Bollé

ALSO NEW

Luxottica

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LAUNCHES

Essilor Launches Crizal Prevencia Lenses Nationwide

Quick Take: Essilor of America is now offering Crizal Prevencia No-Glare lenses nationwide.
Wearer: “Our daily lifestyles depend more and more on computers and hand-held digital devices, so it’s no surprise that we’re seeing consumer interest in vision protection against the most dangerous wavelengths in the blue light spectrum,” said Howard Purcell, OD, FAAO, and senior vice president of customer development, Essilor of America. “Patients are becoming more aware of the damage to eyes from UV light, making it important to also communicate the impact blue light emissions have on our eyes—including potential damage to retinal cells that could lead to age-related macular degeneration.”
Specifics: Crizal Prevencia lenses have an E-SPF (eye sun protection factor) of 25, plus superior clarity of vision and protection against glare, scratches, smudges, dust and water, Essilor said.
Selling Points: Through a four-year partnership, Essilor and the Paris Vision Institute discovered the band [415-455 nm] within the blue-violet spectrum that is most harmful to retinal cells. This research led to the development of Crizal Prevencia lenses with Light Scan, featuring a patented technology allowing the beneficial blue light to pass through the lens while filtering out much of the harmful blue-violet and UV light.
Price Guide: $$$
www.essilorusa.com

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SECOND LOOKS

Silhouette Introduces Style Shades


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Quick Take: Silhouette has introduced Style Shades, a revolutionary system that allows the wearer to change from ophthalmic frames to sunglasses quickly and easily.
Specifics: The five different lens shapes, in two sizes, provide many variations and fit all prescription rimless Silhouette eyewear. One style is designed specifically for women, two are men’s shapes and two are unisex.
Selling Points: Style Shades, which come in two nose bridge variations, are clipped on the nose bridge of the ophthalmic frame to make them instantly into sunglasses. Silhouette Style Shades allow for various lens shapes and sizes which mean the look of the original eyewear can be changed quickly and dramatically. The glasses remain lightweight and comfortable to wear, as well as providing protection in the sun. Style Shades polarizing filters provide 100 percent protection from UVA, UVB and UVC rays, blocking up to 87 percent of dangerous blue light.
Price Guide:
$$$
www.silhouette.com

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Match Releases New Float Kids Collection


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Quick Take: Match Eyewear has introduced a new ophthalmic collection from Float Kids.
Specifics: The new Float Kids collection is all about fashion and function for cool, active kids and teens with five styles for girls and two for boys.
Selling Points: Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own. ‘It’s all in the styling,’ says Ethan Goodman, president of Match. ‘The exciting and playful use of colors, prints, textures and detailing really lets kids express their own style.” Girls’ style KP-234 is crafted from laminated acetate and takes geek chic to the next level with bold geometric shaping complimented by vivid, multi-layered color blocking and funky interior and exterior temple graphics. Boys’ model K-39 features a rectangular wire front and sleek, grooved temples in stainless with logo-embossed rubber circle accents. Match Eyewear is featuring the newly released models in current integrated marketing efforts. Available merchandising includes logo plaques, 1- and 3-piece displays, hanging posters and counter cards.
Price Guide: $$
www.matcheyewear.com

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Bushnell Unveils Bollé Ladies Only Collection


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Quick Take: Bushnell Eyewear, a division of Bushnell Outdoor Products, has released the new Ladies Only collection from Bollé. The Ladies Only collection combines trendy looks with the brand’s expected attention to visual clarity, comfort and complete UV ray protection.
Specifics: Shaped to follow the unique lines of a woman’s face, the six sunglass styles in the collection don’t sacrifice protection and all-day wear-ability for stylish design.
Selling Points: “The diversity of styling and complex shapes of the sunglasses in the Ladies Only collection displays both our design and manufacturing capabilities,” said Dani LaGace, global director of eyewear for Bushnell. “These new sunglasses extend Bollé’s fashion credentials while staying true to the brand’s authentic lifestyle heritage.” Each of the six models in the line was designed with expressly different personalities. Solden is, sporty and chic with flowing lines and oversized lenses. Greta has a retro look with updated details to add a touch of irreverence. Grace possesses an aura of sophistication with carefully sculpted lines executed in a rich palette of colors, while Kassia has a playful, free spirit and a sense of style that demands attention. Molly sports a classic profile and a ready-for-anything attitude and Reno is all about fun with a sporty, low-profile look. The frames are made with B88, the finest grade of nylon available, for a perfect balance of durability, light weight and flexibility, and all are compatible with Bollé’s B-Thin Active Design Rx program.
Price Guide: $
www.bushnell.com

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ALSO NEW

WestGroupe Adds New Superflex Kids Frames

The Superflex Kids frames from WestGroupe are designed for both fit and fun. Constructed and designed with real kids in mind, all Superflex frames are constructed with spring hinges for extra durability, comfort and fit. Great colors and funky temple detailing make this collection a fun fashion statement for kids from toddlers to tweens. Each Superflex Kids model comes in two sizes and various eye shapes to complement all young faces. New this season, are the SFK-119, a trendy and colorful, full rim stainless steel frame for girls with a ribbed two tone design on the front and temples and for boys, the SFK-117 provides adult-like styling in a combination frame with an acetate front and metal temples. www.westgroupe.com

ImageWear Bows New Callaway Juniors Collection

ImageWear, a division of Walman Optical, has introduced the Callaway Juniors Eyewear collection. The Callaway Juniors eyewear collection infuses color and sporty wearable eyewear shapes making the collection desirable for young men ages 8-15 years and up. The six introduction styles, named after golf terms, provide color and style in full rim and semi-rimless designs with sizes ranging from 49-51. Each style comes with a hard case and the collection is supported with a three-piece frame display tower and Callaway name plaque. www.imagewear.com

Eyeking Debuts Under Armour Phenom Sunglasses

Eyeking has introduced the new Phenom sunglasses from Under Armour Performance Eyewear featuring the same design language of the UA Spine running sneaker and an articulated temple. Prior to the release of the UA Spine running shoe, the Eyeking design team had explored ways to innovate within the eyewear category by applying the science of biomimicry. Inspired by the skeletal and muscular structure of the human spine, it became backbone of their approach to a performance sunglass chassis. Ultimately, the temple’s plastic structure emulates the vertebrae and the rubber the ligaments or tendons providing a fit that conforms to the wearer's head. Additionally, the brow incorporates Eyeking’s patent-pending cap gripper which allows the sunglass to be worn upside down and grip securely to the bill of a cap when not in use. www.eyeking.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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