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July 23, 2013
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In This Edition


Zimco: Kidco


CooperVision: Avaira Toric
L'Amy America: Nicole Miller
Sama: Buffalo Horn


REM Eyewear



Zimco Re-launches Kidco Collection

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Quick Take: Zimco Optics has re-launched their Kidco Collection to incorporate more fashion forward styles.
Wearer: Staying true to their philosophy, Zimco Optics has created a fun and fresh take on their Kidco collection for everyone from tots to tweens.
Specifics: The initial re-launch collection includes five new styles, with a sixth being added shortly.
Selling Points: Drawing inspiration from everyday life as well as the runways, the Kidco collection offers great fit, whimsical designs and cool colors. Styles feature colorways in trendy color blocking applied to TR90 material to give children top of the line flexibility, according to the company. The Kidco 100 series will also be available in a wide range of sizes to be sure to make parents and children happy, said Zimco.
Price Guide: $$

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CooperVision Avaira Toric Expands Parameters

Quick Take: CooperVision is launching additional parameters with plus powers for the Avaira Toric contact lens brand worldwide while expanding its market availability.
Specifics: The company has expanded Avaira toric lens parameters with new +0.25D to +6.00D sphere powers to correct for hyperopia. These new options join the existing parameter range, including sphere powers of plano to -6.00D in 0.25 steps; -6.50D to -10.00D in 0.50 steps; cylinder powers of -0.75, -1.25, and -1.75; and axes from 10 degrees to 180 degrees in 10 degree steps. Avaira lenses with Aquaform Comfort Science – in addition to their naturally wettable properties – also incorporate a high level of oxygen transmissibility (125 Dk/t sphere, 91 Dk/t toric), rounded edges that promote minimal lid interaction, and a smoother lens surface, the company said. All Avaira toric lenses feature optimized lens geometry, uniform horizontal ISO thickness and wide ballast design, plus a larger toric optic zone. An ultraviolet radiation blocker helps protect wearers' eyes, limiting 75 percent of UVA and 99 percent of UVB rays.
Selling Points: Approximately one-third of potential contact lens wearers require astigmatic correction. The company notes the newly expanded Avaira toric lens range now covers more than 90 percent of astigmats. "We're forecasting triple-digit percentage sales increases for Avaira toric lenses against our historic baseline, which we attribute to growing practitioner appreciation of excellent comfort benefits, outstanding visual acuity, and superior patient satisfaction ratings," said Dennis Murphy, executive vice president, global sales and marketing, CooperVision. "With our ongoing investments in the brand to expand the parameters and availability, Avaira becomes an even stronger two-week toric lens option for practitioners around the world."
Price Guide: $$

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L'Amy America Debuts New Nicole Miller Styles

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Quick Take: L’Amy America, part of Groupe TWC‐L’Amy, has launched new styles for summer in the Nicole Miller brand.
Specifics: Two new optical styles and five new sunglasses for women.
Selling Points: The new ophthalmic styles take their cue from two of Nicole Miller’s themes: the Nicole Miller Kenmare style represents the Nicole Miller inspired bike theme and the Nicole Miller Harrison represents the important Celtic theme. The Nicole Miller Kenmare features leather temples, one in a snakeskin pattern, with a clip lock found on Nicole’s macramé bracelet and ultimately inspired by bicycles in a contemporary feminine eye‐shape. The Celtic theme is represented in the Nicole Miller Harrison frame with a Celtic symbol in the raised casted temple décor and the new Vestry sunglass, an oversized contemporary retro shape in rich acetate colors, accented by a distinctive raised matte metal Celtic cross temple. Miller’s love of bicycles, animal prints and her unique nStar logo feature in the Trinity sunglass, a glamorous shaped acetate front paired with textured leather temples. Combining the bicycle theme with multi‐colored leather wrapping on the bike chain temple décor is the hallmark of the Nicole Miller Ridge sunglass. The glamour of the Nicole Miller Madison sunglass is reflected in the rounded feminine shape and the rich colors accented by a subtle buckle detail. Lastly, the sportiness of the Nicole Miller Suffolk sunglass is reflected in the updated modern aviator shape accented with a combination matte metal and acetate temples.
Price Guide: $$$

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Sama Eyewear Unveils Buffalo Horn Collection

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Quick Take: Sama Eyewear has introduced a new category of Buffalo Horn frames, the first in a trilogy of limited release capsule collections for the brand.
Specifics: The launch of Sama’s new Buffalo Horn frames will feature three styles, two full horn styles and one horn and solid gold combination (in rose, white and yellow gold).
Selling Points: Exclusively crafted with water buffalo horn from India, the range is inspired by beauty, design and function. Carefully handcrafted, polished and assembled, this category utilizes classic silhouettes to draw in the individual seeking a one of a kind luxury item that adds to an unparalleled sense of personal style, according to Sama. Each style is of limited release, with new additions to be introduced seasonally, including those with platinum and carbon fiber accents. Sun options will also be introduced to the capsule collection for Summer 2014.
Price Guide: $$$$$

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McGee Releases New Vera Bradley Kids Styles

The McGee Group has added three new styles, Rylan, Misty and Dawn, to the Vera Bradley Kids collection. These styles bring Vera Bradley’s most beloved styles to their youngest of fans. Each frame features spring hinges for a comfortable fit and the added detail of a hot-stamped flower on the temple tip. Rylan is a full-rim, small oval frame in colorful copper and blue metals featuring a raised, enamel-filled temple design inspired by the Midnight Blues and Lilli Bell patterns. The Misty combines a two-tone flat metal front in a retro-inspired eyeshape with colorful acetate temples in the Tutti Frutti and Lilli Bell patterns. The Dawn is a combination frame with an oval with a colorful acetate front and metal temples with a two-tone embossed and enamel filled pattern inspired by Tutti Frutti and Plum Crazy.

Maui Jim Adds Kahului Harbor and Maliko Gulch Aviators

Maui Jim has added two new aviator styles in their proprietary memory metal – MauiFlex – the Maliko Gulch (style #324) and Kahului Harbor (style #325). Maliko Gulch offers the perfect balance of performance and style with a double-bridged aviator and rubber temples in a modified rectangular frame. Similar to the Maliko Gulch, the Kahului Harbor has angular rectangular lenses that fit medium or larger faces. Both styles feature Maui Evolution lenses that are impact- and scratch-resistant and available in prescription. All of Maui Jim’s lenses feature nine layers of patented, color-boosting PolarizedPlus2 lens technology to block 100 percent of UV rays and 99.9 percent of glare. On both styles, the lenses have waterproof and oleophobic coatings to shed water and repel smudges.

Armourx Brings Fashion Back to Safety

Launched in February 2013 from Joe and Ryan Nadler, Armourx has four collections for a total of 21 safety frames; many featuring permanent and removable side shields (except the Wrap-Rx collection). The Wrap-Rx collection offers protective structure that can be used indoors or out, with an integrated side shield made from Trogamid CX, a high quality material for safety. The Metro collection offers fashionable and trendy styles for men and women in a variety of trendy and classic colors made of stainless steel and cellulose acetate. The Classic collection offers more timeless design featuring comfort and quality craftsmanship. Lastly, the Basic collection offers easy-to-wear with minimal design and clean lines. All Armourx frames are third-party tested.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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