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August 20, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Bristol C&D: Cadillac Life Series

SECOND LOOKS

Viva: Gant
Tura: Elements
New York Eye: Seventeen

ALSO NEW

Luxottica

dpg

LAUNCHES

Cadillac Offers Digital Lifestyle Options from Bristol C&D


Quick Take: Cadillac Eyewear Worldwide, a newly formed, privately held company based in Wayne, N.J., is launching the Cadillac Life Series, a line of customized free-form progressive lenses. The lenses, which are manufactured under a worldwide license from General Motors, are designed in the U.S. and are being distributed in the U.S. exclusively by Bristol C&D.
Wearer: Three options are available, all with 100 percent back surface optimized aspheric designs. Daily Life provides optimal balance between far vision and near vision zones. Its all-day use gives the wearer wide, distortion-free distance, intermediate, and near clarity with no swim or wave. Office Life offers a large intermediate and near vision area targeted to wearers that need a dedicated intermediate/near lens with very wide field of view and no distortion. Active Life’s large far and intermediate vision area is optimized for driving and for sports enthusiasts who require a wide distance and intermediate viewing zone.
Specifics: The all-digital lenses mimic natural vision and are customized with the patient’s panto, vertex and wrap measurements, which are then combined with their prescription.
Selling Points: Cadillac’s Adaptive Corridor Technology (ACT) offers free-form progressive fitting height ranging from 17mm to 23mm. The lenses are priced like traditional surfaced lenses, according to Bristol C&D.
Price Guide: $$$
www.bcdlens.com

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SECOND LOOKS

Viva Presents Gant Eyewear’s Fall 2013 Optical Line

 
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Quick Take: The Gant Fall 2013 optical collection from Viva International presents classic and vintage-inspired silhouettes with unique color details that give each frame a contemporary feel.
Specifics: The optical collection focuses on two key trends including two-tone colorations in the Gant men’s collection, which offers four new styles, and retro-inspired designs in the three new Gant Rugger styles.
Selling Points: This season, the Gant men’s optical collection offers contemporary silhouettes and modern color updates on styles like the G 102, G 103 and G 104. Classic and modified rectangle frames are complemented by satin stainless steel fronts in bright hues of red, olive and navy, as well as traditional tones like silver, gunmetal, black and brown. Two tone handmade acetate temples feature bold colorations while all styles have the new signature Gant navy colored temple tips. Gant Rugger presents a unique collection of new styles with retro-inspired shapes and innovative trend-driven details. The GR Knox, a “geek chic” clubmaster-inspired frame, features fine detailing and is offered in amber horn along with traditional matte colors. This small round matte frame with a shiny metal bridge defines the GR 105’s retro look, while combinations of black and gold, black and gunmetal, and tortoise and gold give the style a contemporary update. Expanding the Gant Rugger family, the GR Yuri offers a thicker frame for a more masculine look. The handmade acetate frames, offered in traditional colors in matte, clear and horn finishes, are a highlight of the collection.
Price Guide: $$$
www.vivagroup.com

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Tura Expands the Elements Ophthalmic Collection


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Quick Take: Tura Inc. continues to celebrate 75 years in the industry by expanding the Tura Elements Collection.
Specifics: The latest models from the Elements Collection include R207 in burgundy, R208 in brown and R209 in lavender.
Selling Points: The beauty of nature is captured in the Tura Elements Collection. Designed with embellishments of genuine crystal and semi-precious stones, the collection reflects a style that’s natural, effortless and real. Inspired by rivers, vines, flowers and raindrops, the organic, sinuous curves of these frames are contemporary, stylish and feminine. The three new styles blend form and function; they are simple in their streamline design and functional with their beta titanium structure. Beta titanium is ultra-lightweight and flexible, which is a key component for maintaining adjustment. Design R209 extends the size offering by providing larger eye sizes of 55 and 57, with a deep progressive friendly "B" dimension of 41 and 43. This uplifting butterfly shape also has a glamorous appeal.
Price Guide: $$$
www.tura.com

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New York Eye Debuts New Seventeen Eyewear Styles


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Quick Take: New York Eye has released new frame styles within the Seventeen eyewear collection, a range of contemporary designs targeted to teenage girls ages 12 to 19.
Specifics: The collection of 10 new Seventeen styles includes brightly colored plastics, sophisticated zyls with chunky temples, and sleek metals with unique detailing.
Selling Points: True to the focus of the Seventeen brand, this collection extension appeals to the teenage female market with fun, playful designs that also employ the proper fit and sophisticated styling that teens desire. The 10 new frames pop with color and the range of shapes include modified rectangles and delicate ovals to modern, semi-rimless cat eyes and retro-inspired “nerd” looks. Standout elements include sculpted zyl temples, modern metal inlays and cutouts set into plastic and pretty metal highlights on plastic temples, as well as carved metal temples accenting contemporary zyl fronts. Marketing materials for the collection include two-piece eyewear displays crafted of heavy, milk-white acrylic featuring the iconic Seventeen logo. Pink Seventeen caps are also available as a gift-with-purchase item for eyecare professionals (minimum order required).
Price Guide: $-$$
www.newyorkeye.net

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ALSO NEW

Maui Jim Offers New Rimless Activewear Sunglasses

Maui Jim has launched two new sun styles in intriguing colors that are packed with technology for active lifestyles, the Middles and Stone Crushers. Both styles feature an aerodynamic design with light, Grilamid temples that curve around larger oval or round faces for a superior fit. The frames are highly durable with non-slip Rubberon temple inserts and adjustable nose pads. Middles comes with a modified rectangular lens, while Stone Crushers is more angular on the outer edges. Both feature Maui Jim’s PolarizedPlus2 lens technology, cut 100 percent of UVA and UVB rays and feature the brand’s proprietary bi-gradient mirror technology, as well as waterproof and oleophobic coatings and Maui’s Clearshell scratch-resistant coating. The hardware is anti-corrosive. Middles and Stone Crushers are not available in prescription. www.mauijim.com

A&A Optical Releases New Jimmy Crystal New York

A&A Optical has released four new ophthalmic frames, the Ciao, Grace, Hepburn and Moonlight, and one new sun frame, the JCS511 in brown, from Jimmy Crystal New York. The Jimmy Crystal collection is comprised of striking limited edition pieces reminiscent of a collector’s item and features hand set Swarovski elements. The Grace is a modified oval frame available in black and treasured gold with geometric shaped open temples adorned with Swarovski crystals. The Hepburn has open temples featuring shooting stars of crystals, while the Swarovski crystals in Moonlight’s two tone color scheme gleam like ribbons of light in a modified oval frame. In sun, the JCS511 in brown features an abstract pattern of topaz, copper and gold hued crystals in a modified round sun frame. www.aaopticalco.com

Theo Unveils the Diva Collection

Theo has unveiled the Divas Series which includes four models, the Marilyn, Grace, Judy and Brigitte, all in acetate. Each frame is named after a “diva;” Marilyn (Monroe), Grace (Kelly), Judy (Garland) and Brigitte (Bardot). Theo designer, Patrick Hoet, conceived the four models, all of which are very much “in your face” and in fact each appears as though one frame is “caught” in another one with the emphasis always on the inside frame. The concept behind the collection was that divas like to hide behind their sunglasses, thus the four styles in this collection can almost be used as a mask or a shield since the wearer’s eyes are not visible from the sides. www.theo.be

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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