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September 24, 2013
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In This Edition


Marchon: G-Star


Viva: Harley-Davidson
A&A: Cruz
Pomberger: Johann von Goisern





Marchon Launches the G-Star Raw Eyewear Collection

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Quick Take: Marchon has introduced the new G-Star Raw collection of sunwear and ophthalmic styles.
Wearer: The eyewear collection, created for both men and women, echoes the brand’s philosophy, “Just the Product.”
Specifics: Keeping with the brand’s apparel roots, iconic G-Star colors and style names are referenced throughout the eyewear collection.
Selling Points: Founded in 1989, G-Star Raw is focused on denim craftsmanship and innovation. Highlights of the five style optical collection include the Metal Sniper (GS2100), a double bridge aviator with flat lenses and vintage-inspired colored nose pads, and the Fat Wilton (GS2604), a round shape with flat lenses that are encased in a thick acetate frame. The G-Star sun styles feature straight cut lenses with the G-Star Raw logo engraved on left lens and a visible screw detail on the hinge. Perforated temple tips inspired by a zipper pull and the industrial stamping of style code on outside of the temple, reminiscent of the brand’s denim collection, offers visible functionality. Standouts are the Metal Bronson (GS103S), a round shape with straight cut lenses and a laser engraved G-Star Raw logo, and the Fat Dexter (GS600S), a square shape with flat lenses set in a substantial acetate frame.
Price Guide: $$$

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Viva Presents Harley-Davidson Fall 2013 Eyewear Line

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Quick Take: Viva International Group has introduced new styles to the Harley-Davidson Eyewear Fall 2013 collection.
Specifics: Six new styles for men for Fall 2013, in two eye sizes, ranging from 52 mm to 57 mm on select styles.
Selling Points: This newest offering delivers a full range of modernized design options with sporty elements. The well-tailored look of the collection includes high-quality materials such as handcrafted acetate, stainless steel and chrome temple tips, ideal for the active lifestyle of the Harley-Davidson man. The retro styling of model HD 457 features an oversized rounded square front, and model HD 458 a more traditional rectangle front silhouette in handcrafted acetate. Model HD 459 features a semi-rimlessflat metal front crafted in stainless steel with a soft satin finish and handcrafted acetate temples. The sleek styling of HD 464 is complemented by the frame front’s double-bridge design available in a variety of shiny metallic finishes. Metal logo plaques are accented by small rivets and emphasize the model’s handmade acetate temples. Model HD 463, designed with a single bridge and HD 465, a semi-rimless model, both feature the same distinctive temple treatment.
Price Guide: $$

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A&A Bows Stylish Luxuries from Cruz Eyewear

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Quick Take: A&A Optical has released new styles from the Cruz eyewear collection, offering affordable luxuries designed for the discriminating, modern man.
Specifics: Three new ophthalmic styles for men.
Selling Points: Encompassing a unique mixture of elements in colors, coatings, materials and shapes, Cruz eyewear connects with today’s modern man. Sporty style I-516 features an etched striped pattern and sleek lines on a titanium construction with a raised brow and geometric eye, while the combination frame I-710 is a modified rectangle titanium frame available in three colors. For the modern man who prefers a clean look, Woodward Ave features a stainless steel flat front in a modified rectangle and sleek acetate temples. P.O.P. materials include a 12-piece display, logo plaque and counter card.
Price Guide: $$-$$$

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Pomberger Introduces Johann von Goisern Collection

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Quick Take: Austrian manufacturer of high quality handmade eyewear, Pomberger Goisern, with an office located in Wilmington, N.C., has introduced the fall collection from JvG – Johann von Goisern.
Specifics: Nine new ophthalmic styles for Fall 2013.
Selling Points: The line is very distinctive and noticeable, which is reflected in their slogan, “Dare To Be Different.” The adult line has 20 models total in more than 100 various unique color combinations. The brand also offers a children’s line with six models in 24 color combinations total. The company manufactures their own special and colorful material in-house to ensure uniqueness. There is a 15 piece minimum from any 2013 collection (Spring and/or Fall) and frames are delivered via UPS directly from JvG Austria.
Price Guide: $$$$

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Safilo Unveils Carrera by Jimmy Choo Collection

Safilo Group has introduced the Carrera by Jimmy Choo capsule collection of rock-chic sunglasses where the bold spirit of Carrera meets the glamour and fashion style of Jimmy Choo. Carrera’s latest best-seller, the Carrera 6000, is dressed by Jimmy Choo in five finishes. The collection embraces Jimmy Choo signatures such as black/gold leopard print, black, dark gold and nude glitter with the leopard print model coming in a limited edition with real gold lenses. The five styles represent the union of Carrera’s expertise in eyewear and living life in the fast lane with Jimmy Choo’s feminine, powerful and glamorous design aesthetic.

ClearVision Offers the Latest from Izod Boys

Izod Boys from ClearVision has introduced cool new styles for kids and tweens ages 6 to 14, featuring sport-infused, all-American designs. The latest release emulates the style direction of the Izod men’s collection, taking a more youthful spin and adding a fresh pop of color. The Izod Boys 611 is a clubmaster acetate combo frame that features tortoise temples and brow for a bold, confident look. For sportier boys, the Izod PXF styles offer memory metal bridges and rubberized temples, providing the durability and comfort they need without sacrificing style. The new IZ PFX 100 is a metal frame in an elliptical eye shape with colorful, tread like rubber tips.

LBI Adds Geek Eyewear Styles

Geek Eyewear from LBI has introduced two new optical styles. The Cat 04 is a gentle, upswept, handmade plastic frame that looks great on the girls and comes available in rose, blue and black, featuring a comfortable spring hinge and supplied in size 52 x 17 x 144 mm. For the guys, there is now style 123, a handmade plastic frame with a spring hinge that comes in colors black matt and tortoise, in eye size 55 x 18 x 147 mm. Bold without overpowering, the shape is deep enough to handle bifocal lenses and no-line progressive lenses. A pair of rivets on the front of the frame gives a dash of nostalgic appeal, a shape that is right for the moment.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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