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October 01, 2013
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In This Edition


Aspex: BMW
Artoptic: EZ-Lites


Match: Adrienne Vittadini
REM: John Varvatos
Altair: Joseph Abboud


REM Eyewear



Aspex Launches the BMW Eyewear Collection

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Quick Take: Aspex Eyewear is launching its exclusive optical and sunwear collection under the BMW brand at Vision Expo West.
Wearer: Fans of the automobile brand. "The BMW eyewear collection is synonymous with Aspex, delivering most importantly the performance and style that are expected from the company," said Yael Ifergan, marketing director of Aspex.
Specifics: The BMW eyewear collection includes 12 optical styles and 12 sunwear models.
Selling Points: The frames are classic in design with clean lines and range in shape from chic shield fronts and retro aviators to bold wraps. The custom-made designs are assembled from the highest quality materials, including a combination of titanium, acetate, stainless steel and NXT. Colors offered include steel black, navy blue, tortoiseshell, pewter and double laminated acetate. Designed with style and function, the collection features polarized sun lenses and integrated spring hinges. Each frame in the collection features the BMW logo laser-engraved discreetly on the temples and sun lenses. Each frame comes with a sleek white case featuring the BMW metal plated logo and a soft pouch with an embossed BMW logo. Aspex is supporting the launch with a full range of marketing materials including floor displays, counter displays, counter cards, banners, mini banners, postcards, window clings and a catalog.
Price Guide: $$$$-$$$$$

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Artoptic Re-launches EZ-Lites Collection

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Quick Take: Artoptic International continues to pursue the objective it established when the company opened its doors 50 years ago—offering the optical community stylish, quality eyewear that is an essential wardrobe accessory—with the re-launch of EZ-Lites.
Wearer: “Our newly redesigned EZ-Lites collection features modern, upscale styling, artisan colorations and superb fit, making it perfect for ECPs and consumers looking for quality, style and value,” said Artoptic president and founder George Gero.
Specifics: Made in Italy, the completely redesigned line consists of four styles made of lightweight acetate. Shapes are casual, trendy variations on the rectangle and are offered in eye sizes ranging from 51 mm to 54 mm. Bridges are 16 mm to 19 mm and temples lengths are 135 mm and 140 mm.
Selling Points: Vibrant, contemporary colors such as cherry, green, Havana, onyx and wood tones add a fresh, youthful look. Frames are equipped with concealed spring hinges.
Price Guide: $$

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Match Unveils Fall/Winter Adrienne Vittadini Collection

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Quick Take: Match Eyewear is bringing the new Fall/Winter Collection from Adrienne Vittadini Eyewear to Vision Expo West.
Specifics: Adrienne Vittadini Eyewear is crafted from the finest quality materials for chic and stylish women, 30 and over and for F/W they are offering 10 new ophthalmic styles.
Selling Points: Taking inspiration from the romantic allure of the latest sportswear and accessory lines, the new eyewear styles embrace the accessible luxury of the Adrienne Vittadini brand. “The provocative blend of colors, accents and proportions adds an intriguing appeal to the classic polish and refinement that defines the Adrienne Vittadini collection,” said Ethan Goodman, president of Match Eyewear. Delicate semi-rimless models 1118 and 1124 get depth and dimension from iridescent mosaic patterns, sculpted metal detailing and subtle AV logo emblems on zyl temples. Acetate styles 1126 and 1128 each feature striking eye shapes complemented by temple treatments adorned with premium Swarovski crystals. The debut of the Fall/Winter Collection includes updated marketing images that reflect the overall brand aesthetic. Available merchandising materials include logo plaques, counter cards, hanging posters and a variety of frame displays.
Price Guide: $$$

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REM Releases John Varvatos Mid-Year Collection

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Quick Take: REM Eyewear has introduced the John Varvatos Eyewear mid-year release which evokes feelings of worn records, hot nights and vintage cool.
Specifics: There are six optical and five sun styles in the mid-year release.
Selling Points: A perfect extension of the rock-influenced vision for cutting edge design and artisanal craftsmanship, the latest eyewear offering is refinement with edge. Standouts include the V147, which makes a heavy statement with lightweight wear; constructed entirely of titanium, this handcrafted frame features a pressed pattern along the temple. The V348UF is a colorful encore of the bestselling frame, V348, and is now available in crystal, matte black and matte Tokyo tort. Lastly, the V357 is heavy and deep with a guitar stock hinge identical to the detail that appears throughout John Varvatos apparel.
Price Guide: $$$-$$$$

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Altair Bows Joseph Abboud Fall/Winter 2013 Line

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Quick Take: Joseph Abboud Eyewear from Altair has released a collection synonymous to their namesake of sophisticated, timeless fashion.
Specifics: Four new ophthalmic styles for men.
Selling Points: The new releases are characterized by temples that feature textures and linear design details that are further enhanced through saturated and contrasting color combinations. The JA4028 replicates the textures prevalent in the Joseph Abboud Fall/Winter 2013 runway collection with textures layered onto the temples on a full-rimmed metal style available in two sizes (51-18-140 and 53-18-145) and three colors. The JA4029 features a linear design detail that creates a subtle contrast of color on the interior temples while the exteriors are in solid black, java or navy. Lastly, the JA4030 and JA4031 use a detailed, textured core wire which can easily be seen through pristine plastic in colors of black, java, gun and navy. The JA4030 is a semi-rimless style in two sizes (51-18-140 and 53-18-145); while the JA4031 is a full rim style also available in two sizes (52-17-140 and (54-17-145).
Price Guide: $$$

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Marchon Bows New Valentino Rock Stud Styles

Marchon has introduced the Valentino Rockstud Rouge and Rockstud Noir Eyewear collections. Two exclusive styles express a contemporary interpretation of unconventional style and refined elegance with a touch of dark attitude typical of the Valentino Rockstud universe. A vintage-inspired frame in either red or black acetate evokes a sophisticated heritage that is part of the maison’s iconic DNA. The Rockstud Rouge sunglasses are enriched on the front by 464 small red crystals and two bigger studs at each endpiece; the Rockstud Noir models are characterized by 300 small crystals and 277 studs. Both special editions are embellished by a metal plaque exclusively placed on the right side of each temple.

Cazal Presents Limited Edition 607 Crystal Kit

Cazal Eyewear, distributed by Eastern States Eyewear and Ultra Palm Optical in the U.S., has unveiled the Limited Edition 607 "Crystals" Kit. Each kit is comprised of four Cazal 607's, widely considered the most famous of the collection's historical vintage designs. Only 500 of each model in the kit are made worldwide; each is numbered one to five hundred and states that it is an authentic Cazal Limited Edition. All four feature Austrian Swarovski Crystal adornments with a disparate design, pattern and color on each model. The crystal pattern is colored in clear, ebony or gold with two of the acetate fronts colored black and the other two in tortoise and crystal. All are packaged in a special Cazal "Legends" case and arrive with a commemorative presentation box. or

Legacie Adds Judith Leiber Light Bright Group

Legacie, the luxury house of B. Robinson, has released the newest Judith Leiber group, Light Bright. Inspired by mid-century modern architecture and a vivid color palette, the Judith Leiber Light Bright collection features two styles that merge complex design with pure artistry. The JL 1662SG, a round sunglass, features intricate temple designs with a detailed cutting pattern and genuine Austrian crystals. The JL1663, a modified wayfarer optical frame, boasts a more simplified version of the same temples.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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