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October 15, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Avalon: Le Grand
L'Amy America: Ann Taylor

SECOND LOOKS

Safilo: Marc by Marc Jacobs
ClearVision: BCBGMaxAzria
Charmant: Charmant Titanium

ALSO NEW

Luxottica

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LAUNCHES

Avalon Debuts Le Grand Extra Large Men's Collection

 
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Quick Take: Avalon Eyewear has launched a brand new men’s eyewear collection specializing in larger fits called Le Grand.
Wearer: "Le Grand gives the ECP a well-rounded quality product lineup designed to meet the market's need for large fit and multiple sizing options for men,” said David Pildes, vice president of Avalon.
Specifics: The initial 16 piece collection represents Avalon’s modern sensibilities and ability to address the needs of the dispensing optician. There are four plastic styles, as well as 10 metal and combination models.
Selling Points: "The collection is at a significant cost savings when compared to existing alternatives truly providing the 'biggest bang for the buck' with features that include handmade materials, spring hinges and contemporary styling," added Pildes. Styles range in size from 56-60mm and temples come in lengths from 140 to 155mm, with six styles in the collection coming in multiple sizes each. Several materials are used including handmade zyls in a variety of modern and classic colors with all styles coming in three colors each to allow the optician to choose from a broad selection to best fit their patient's needs. Merchandising and P.O.P. materials for the collection include a six-frame display and a single frame logo plaque, as well as counter cards.
Price Guide: $
www.avaloneyewear.com

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L’Amy America Launches Ann Taylor Eyewear


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Quick Take: L’Amy America has debuted the Ann Taylor eyewear collection to the U.S. and Canadian markets.
Wearer: The full eyewear collection was designed to complement the modern woman’s chic lifestyle and is a natural extension for the brand as it continues to outfit women head-to-heels for every facet of their busy brilliant lives.
Specifics: The launch collection is comprised of 17 ophthalmic styles and five sunglass styles.
Selling Points: For the first time, the ready-to-wear ophthalmic frames and sunglasses will be available beyond the brand’s own distribution channels. Sunglasses, which launched last May, were previously only available in Ann Taylor stores and on www.anntaylor.com. Eyewear will come with a white saffiano case embossed with the Ann Taylor logo.
Price Guide: $$-$$$
www.lamyamerica.com

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SECOND LOOKS

Safilo Unveils the Marc by Marc Jacobs Fall/Winter Line

 
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Quick Take: The Marc by Marc Jacobs Fall/Winter 2013/2014 eyewear collection from Safilo Group draws inspiration from the bold aesthetic of 1930s and 1940s Hollywood.
Specifics: The new sunglasses and optical frames have chic silhouettes, refined details and rich colors, underlining a vision of classic sophistication.
Selling Points: The retro-style MMJ 406/S sunglasses mirror the graphic elements of the fashion collections’ season with rounded lenses layered on angular frames. Inspired by the Caged Gems group from the season’s jewelry collection, the hexagonal frames make a bold, geometric statement with a color palette that features opulent hues of red, blue and green with Havana, striped horn or black along with gradient lenses. The men’s MMJ 395/S and MMJ 592 acetate sunglasses and optical frames have an understated design, highlighted by contrasting colors featuring the brand’s iconic stripes on the inside in the tones of the Fall/Winter 2013/2014 color palette. Styles MMJ 394/S and MMJ 591 are women’s acetate sunglasses and optical frames in fluid shapes with color-blocking contrasts; while the MMJ 386/S is a classic sunglass that takes color-blocking to a new level. The D-shaped frame creates a retro vibe while the menswear inspired color palette keeps the look contemporary and modern fluorescent tones underline the multilayer and multicolored profiles.
Price Guide: $$$$-$$$$$
www.safilo.com

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ClearVision Presents New Looks from BCBGMaxAzria

 
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Quick Take: ClearVision’s BCBGMaxAzria Collection continues its new design direction with the reveal of its Fall 2013 releases with an assortment of tailored chic, weekend casual and glam night-on-the-town styles.
Specifics: The design inspiration for the 12 new releases was drawn from the brand’s DNA, focusing on today’s modern woman, and infuses the iconic stud bar hardware found in the brand’s lifestyle products, further aligning the eyewear collection with the brand.
Selling Points: Key ophthalmic styles in the collection this fall include the Annalisa, a full acetate style featuring a cat eye rectangular eye shape and inspired by BCBG apparel and colorblocking trends. The Celeste is a lightweight, flat metal wayfarer style; this retro-inspired frame is modernized through with a stud bar design on its temporal edges. Inspired by the BCBGMaxAzria neon color palettes, the Melinda’s chameleonesque full acetate style features a classic rectangle eye shape, colorful translucent materials and florescent colors that change with each angle, as well as the BCBGMaxAzria iconic stud bar. As a bonus, ClearVision customers who purchase six BCBGMaxAzria frames through Oct. 31, 2013 will receive two complimentary frames and a 3-piece BCBGMaxAzria display.
Price Guide: $$$
www.cvoptical.com

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Charmant Releases AW13 Titanium Styles

 
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Quick Take: Charmant Group has released the latest styles from the Charmant Titanium collection.
Specifics: This newest release of three women’s styles continues the traditions and quality of the Charmant brand.
Selling Points: Created from superior titanium materials, each Charmant Titanium frame is designed to enable a light and extremely comfortable fit. The CH10870X features a decorative open temple design that provides a graceful, airy look while the feminine frame is available in shades of brown, burgundy, white gold and white. The CH12073 is a light, classic, semi-rimless frame with a temple design featuring contrasting colors. Lastly, the CH12076 is inspired by this autumn’s trend in multi-colored looks offering a simple full-rimmed frame front that is offset by an eye-catching two-toned temple.
Price Guide: $$$$-$$$$$
www.charmant.com/us

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ALSO NEW

McGee’s Argyleculture Bows Morrissey and Bowie

The McGee Group’ s Argyleculture Eyewear collection features fashion-forward eyewear designed to fit real men and now introduced the Morrissey and Bowie, two handcrafted frames for larger fit needs. Both offer bold embellishments and colors while staying comfortable and lightweight. The Morrissey is a larger fit acetate frame with a masculine rounded eyeshape and color combinations of gradient brown or black with blue on the front paired with bold temples that feature angular cutting. The Bowie is a combination frame with spring hinges and adjustable nose pads. Featuring a thin rectangular eyeshape, the Bowie has a flat metal front and color block temples. www.mcgeegroup.com

Alternative Eyewear Adds Two Styles to Grace Collection

Alternative Eyewear has added two new models to its Grace Collection. The G7013 and G7014 are both combination frames made of acetate fronts with intricate metal temples. The frame fronts feature color techniques to create a sense of movement and depth; while elegant, feminine temples compliment the frame fronts. The G7013 uses intricate metal work to create a dynamic, eye-catching window on an otherwise acetate temple. The G7014 utilize a completely metal, wrap-around temple with flower details. www.alternativeeyes.com

AL e Ro Designs Sunwear for the First Time for the U.S.

AL e Ro, distributed in the U.S. by ATG Import, is a new and colorful collection of unique sunglasses with interchangeable lenses and frames made from a 100 percent recyclable gum product. The AL e Ro design drop and square sunglasses feature a light, flexible and resistant gum frame available in 27 colors. Each pair of Made in Italy sunglasses comes with two pairs of interchangeable lenses; one shaded grey and one mirrored. The entire AL e Ro collection of gum sunglasses is designed to be versatile and personalized. www.alerodesign.com; www.atgimport.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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