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November 05, 2013
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In This Edition


Hoya: iD LifeStyle 2
Kenmark: Kensie Girl


CooperVision: Biofinity XR
Marchon: Michael Kors





Hoya Fields Two New iD LifeStyle 2 Designs

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Quick Take: Hoya Vision Care is launching two customized progressive lens designs, iD LifeStyle 2 Clarity and iD LifeStyle 2 Harmony. Both are the result of extensive data collection and analysis, Hoya said.
Wearer: iD LifeStyle Clarity’s primary focus is on maximizing distance vision which tends to be most important to progressive lens wearers between ages 35 to 50 who have an active lifestyle. iD LifeStyle Harmony is designed to be the “go-to” progressive with the most comfortable distribution of powers across the primary viewing areas.
Specifics: iD LifeStyle 2 Harmony and Clarity are available in a wide range of materials, polycarbonate, plastic, Phoenix, hi-index 1.60 and 1.67 as well as with Transitions and Suntech.
Both offer front surface curvature that follows the natural eye ball rotation for extremely natural progression which leads to smooth interaction between far and near; uniform addition on the front surface, counterbalanced on the back to achieve the total addition power for easy re-adaptation if a patient’s addition changes; patented Integrated Double Surface Design (IDSD) free-form technology for clear, natural vision in all directions and at all distances; balanced View Control that achieves extremely stable image perception with 100 percent stability when moving, even when walking down stairs; and no special fitting parameters are needed meaning patients will receive a highly customized lens without having to take additional measurements.
Selling Points: “We always want to ensure our primary customers, independent eyecare providers, have access to products that will help them grow their business,” said Barney Dougher, president of Hoya Vision Care, North America. “iD LifeStyle2 will offer two key benefits; one is a ‘wow’ for two core groups of progressive lens wearers. The second, this is a level of customization at a price point that patients will appreciate. These two factors will help build the brand reputation of our independent practice customers.”
Price Guide: $$$

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Kenmark Launches Kensie Girl Collection

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Quick Take: The Kenmark Group and Kensie have presented the new Kensie Girl collection.
Wearer: The Kensie Girl collection is for girls aged seven to 14.
Specifics: The Kensie Girl collection features splashy signature colors, temples with personality and a range of styles to match any face. Hip, vintage-inspired shapes are updated to be whimsical and edgy, but always pretty; while trendy colors, patterns and details are translated from the Kensie Girl clothing line.
Selling Points: Standouts of the collection include the Dancing, featuring a cat-inspired marbled front and step-stone hearts along the temple, and the Darling, a petite frame with an oval front that appears to float alongside a temple of rainbow-colored tumbling hearts. The Zany features a trendy round front with a “zany” temple treated with alternating chevrons and a contrasting glimpse of color on the interior. Available point of purchase materials to support the Kensie Girl collection include counter cards, a four-piece display, logo block and mirror. Each frame comes with a hard case.
Price Guide: $$

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CooperVision Adds Ranges for Biofinity XR

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Quick Take: CooperVision’s Biofinity XR contact lens is an extension to its popular Biofinity (comfilcon A) silicone hydrogel technology, allowing practitioners to confidently fit a greater number of monthly replacement lens patients, including those with significant hyperopia and myopia.
Specifics: Biofinity XR is the only extended range monthly contact lens brand with Aquaform Technology. Biofinity XR lenses are now available in powers from +8.50 to +15.00 (0.50 steps) and -12.50 to -20.00 (0.50 steps). The current Biofinity line continues to be available in +8.00 to -12.00 powers.
Selling Points: The Biofinity XR lens is the first of its kind that combines high oxygen permeability with all-day comfort characteristics required for wearers with more demanding prescriptions. "The availability of Biofinity XR gives eye care practitioners another reason to make it a monthly lens of choice, whether transitioning Proclear wearers, upgrading from a competitive lens, or introducing a broader span of spectacle wearers to soft lenses," said Dr. Juan Carlos Aragon, senior vice president, global professional and clinical affairs, CooperVision.
Price Guide: $$$$

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Marchon Bows Michael Kors Fall/Winter Eyewear Line

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Quick Take: The Michael Kors Fall/Winter 2013 Sunwear Collection from Marchon draws inspiration from Michael Kors handbags and accessories.
Specifics: Classic and modern shapes feature iconic design elements for a sophisticated and chic attitude. Swarovski crystals, dimensional logos and mirrored lenses elevate the look of the fashionable silhouettes. The color palette reflects Kors’ runway looks with rich hues such as grey and amber horn, face-flattering shades of crystal peach and crystal iris, and dynamic crystal navy and cobalt blue.
Selling Points: Standouts this season include the Miranda, a modified rectangle adorned with Swarovski crystals in a channel setting across the brow which is highlighted in the Fall 2013 global advertising campaign. The Paige is a modified cat eye with pressed faux leather detail on the outside rim of the sunglass for added texture. The aviator, a personal favorite of Kors’, is reinterpreted in the Sadie, a vintage-inspired aviator with Swarovski crystals lining the outside edge of the frame and featured in the upcoming Holiday ad campaign, and the Dylan which has colored mirrored lenses to add a fresh twist to this timeless silhouette. The Violet is a glam butterfly with a three-dimensional MK charm logo on the temples. The Lucy is a modified cat eye, showcasing the MK charm logo layered on a zyl inlay in rich and exotic prints. The Olivia, a modified cat eye inspired by the brand’s best-selling watch collection, integrates the watchband details into the temple design. The Anna is an oversized modified rectangle inspired by the Michael Kors link bracelet, the style features handmade acetate links that run from the hinge break, extending midway through the temple.
Price Guide: $$$

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Rudy Project Adds New Rx Solutions Options

Rudy Project has introduced two new Rx models, the Indyo and DNA|carbon. “Hundreds of thousands of athletes worldwide train and compete in Rudy Project sport sunglasses, now we’re aiming to expand our casual ophthalmic eyewear,” said Paul Craig, president and co-founder of R.A.C.E., exclusive distributors of Rudy Project in North America. The Indyo Sport Utility Frame boasts patented, removable optical direct clips which allow opticians to mount many types of Rx lenses. Superior comfort and fit are guaranteed via the 360° fully adjustable temple tips and adjustable ultralight optical nose piece. The DNA|carbon is available in full, half and frameless models that combine well-known Rudy features such as fully adjustable temple tips, with a Beta Titanium chassis, compression mounts (rimless models) and Carbon / AluTech fiber inserts.

New Fall Fashions from McGee’s Vera Bradley Line

The arrival of fall at the McGee Group brings new fashions, new colors and new eyewear to the Vera Bradley eyewear collection featuring the latest Vera Bradley colors. Previously released in Ribbons as part of the 2013 Vera Bradley Breast Cancer Awareness Collection, Pam is a full rim acetate frame with a thin, rounded rectangle eyeshape. The frame features a metal-casted and enamel filled VB logo plaque on the endpiece with an integrated spring hinge. The Heather frame features a bright purple front with the pattern on the exterior temples, while the Lola frame features a classic tortoise with Lola on the interior temples. Gail is a larger fit frame with an oval eyeshape perfect for progressives. The full rim metal front in complimentary colors leads to a braided endpiece decor with roping detail and recessed enamel with acetate temples that feature Vera Bradley’s Bittersweet and Heather patters on the exterior, as well as spring hinges and adjustable nose pads.

Legacie Unveils Judith Leiber Staccato Group

Legacie, the luxury house of B. Robinson, has unveiled a new Judith Leiber group – the Staccato group, as well as a new image piece for Fall 2013 Judith Leiber campaign which features this group. The Judith Leiber Staccato collection draws inspiration from the lyrical concept of disconnected parts and short sounds. Boasting three optical frames, the JL1665, JL1684 and JL1685, as well as two sun options, the JL1666SG and JL1686SG, this collection is crafted of handmade Italian acetate and features multi-level detailing along the temples for explosions of color on a linear plane. The collection also introduces two new finishes, matte and shimmer, as well as flash lenses. Additionally, styles JL1665 and JL1666SG come available in Asian Fit (AF).

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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