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November 19, 2013
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In This Edition


Transitions: Signature VII
Allison: Love Moschino


Kenmark: Timex Max
Altair: Tommy Bahama


REM Eyewear



Transitions Launches Faster, Darker Photochromic

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Quick Take: Transitions Optical is launching Transitions Signature VII, which the company is touting as “its most responsive everyday adaptive lenses ever.”
Wearer: Those seeking improvement on their current photochromic lens options.
Specifics: Created through a new product development model called Life360, Transitions Signature VII lenses are designed to be more responsive in more situations, according to Transitions Optical, which tested the lenses in more than 200 conditions and geographies. The new lenses use Chromea7, a proprietary dye formulation that allows the lenses to be more reactive to indirect sunlight and reflected sunlight, and become even darker on hot days.
Selling Points: Intended as a replacement for Transitions VI, the company’s flagship product for the past six years, Transitions Signature VII offers maximum indoor clarity and responsiveness to UV outdoors, according to Transitions Optical. Additionally, the lenses have improved gray and brown tints. “The gray tint is a more neutral color, offering true life color and the brown is the best every day, contrast-enhancing lens we’ve ever offered,” said John Ligas, director, research and development, Transitions Optical. It will be available to eyecare professionals beginning Jan. 7, 2014 in a range of materials and designs.
Price Guide: $$$

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Allison Unveils First Love Moschino Eyewear Collection

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Quick Take: The first eyewear collection by Love Moschino, just launched by Allison which already licenses the Moschino brand, is now available.
Wearer: Love Moschino is the most feminine of Moschino labels, representing the creative, intelligent and ironic character of the Moschino brand blended with the ideals of love: passion, feeling and friendship. The result is a collection that pays tribute to founder Franco Moschino, who puts symbols such as peace, hearts, polka dots and stripes in all of his creations.
Specifics: The eyewear collection consists of five spectacle and 12 sunglass models, made in acetates with colors ranging from black and white to red and blue.
Selling Points: The round ML501 sunglasses highlight the peace symbol done in metal on the temple. Elsewhere, a playful striped pattern enlivens the acetate interiors of the cat shape in optical ML003 style and the ML001, which has a wider, unisex profile. As expected, the symbol of love, the heart, is drilled in the front of the acetate ML500 sunglasses, while the super round ML516 sunglasses are for the risk takers with licorice spirals done in high relief.
Price Guide: $$$$

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Kenmark Expands Timex Max Collection for Fall

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Quick Take: Kenmark has introduced the new fall collection from Timex Max.
Specifics: Four new, generously sized men’s ophthalmic styles for fall 2013 with sizes ranging from 56 mm to 58 mm.
Selling Points: This collection of frames features on-trend details and a relaxed, comfortable fit. Fall’s new releases (L037, L038, L039 and L040) are designed with a larger fit in mind. Each frame is durable and lightweight, with characteristics including brushed stainless steel finishes, subtle temple detailing, color striping, club master brows and a rimless bottom lens option. Sizes for the Timex Max collection range from 55-60 mm, and each style offers extra-long temples and spring hinges for additional head space and adequate fit.
Price Guide: $$

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Altair Unveils Tommy Bahama Fall/Winter Optical Line

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Quick Take: Tommy Bahama Eyewear from Altair has unveiled its Fall/Winter 2013 collection which pays close attention to detail.
Specifics: Four styles, two for me and two for women, with subtle textures, designs and embellishments on the temples define this collection that offers its wearers classic designs with modern styling.
Selling Points: Defined by their architectural temple details, the men’s TB4022 and TB4024 incorporate classic elements with touches of woven artisan print. The TB4022 is a full rim style available in black, brown and gun, and two sizes (53‐16‐140 and 55‐16‐145); while the TB4024 is a modern acetate available in black and tortoise and size 54‐18‐135. For women, the jewelry‐inspired hinges on the TB5024 and TB5025 are embellished with pave crystals and sculpted metal details. The hinges graduate into smooth marbleized horn temples creating a distinct style within the Fall/Winter 2013 collection. TB5024 is a semi-rimmed milled metal in black, light brown and burgundy in size 52‐16‐135; while the TB5025 is a soft rectangular, semi-rimmed frame available in brown, burgundy and light gold, as well as two sizes (50‐16‐130 and 52‐16‐135).
Price Guide: $$$

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Marcolin Unveils Tom Ford Limited Edition Hollywood Line

For Spring/Summer 2014, Tom Ford Eyewear from Marcolin presents the limited edition Hollywood Collection, a unique capsule collection. This tribute release of three Tom Ford sunglass styles and one optical frame with a sunglass clip-on offers iconic Tom Ford eyewear frames in striking new colors. The Carrie (268), an oversized 70s-inspired maxi frame for women with metal rims, and the linear Christophe (279) for men, are both offered in new striped ivory/brown wood-effect acetate with brown/ochre lenses, and a striped marble-black effect with light green/sand lenses. The Snowdon (237) is a sunglass version of the men's optical frame worn by Colin Firth in the movie A Single Man. This limited edition version recasts it in white horn with gray/ochre lenses or brown horn with ochre lenses. Lastly, the collection includes a special version of the 5276 clip-on frame, made of brown or green horn with gradient ochre or olive-green lenses.

Modo Presents New Styles, Hinge Design for FW13

Modo introduces two new concepts in eyewear design for Fall/Winter 2013. The collection consists of nine handmade Japanese acetate styles and six new titanium/acetate combination frames. This season, the acetate frames have an innovative new hinge design constructed of metal-on-metal, which is a hinge where both the frame front and end piece are covered in metal. The titanium collection is a unique titanium/TR90 combination that features thin beta-titanium temples and bridges. Accounts can choose from six styles in four colors each, including fuchsia and turquoise. This collection combines light flexible metal with the warmth and color of plastic.

Area98’s Coco Song Collection ‘Seduces the West’

According to Area98, the Orient has always brought forth mysterious and timeless charm, capable of conquering with its colors, its scents, and its atmosphere. This season, their Coco Song collection is inspired by this exotic and enchanting world to create eyewear frames that combine precious materials and elegant shapes. The Coco Song frames are inspired by the silks, feathers and flowers that have been inserted into layers of acetate by hand. The large, elegant and sophisticated shapes with 50s-inspired retro looks are also embellished with semi-precious stones, such as jade, turquoise, garnet and eye of the tiger. Men also have some unique models, where titanium fronts are combined with  wooden temples featuring sophisticated metal details.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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