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November 26, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Toms Optical

SECOND LOOKS

McGee: Totally Rimless
Italia Independent

READERS/ACCESSORIES

REM: John Varvatos

ALSO NEW

Luxottica

dpg

LAUNCHES

Toms Launches First Optical Collection for S/S 2014



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Quick Take: Toms Eyewear has launched the Toms Optical Collection which upholds the company’s One for One giving model.
Wearer: “From targeting trachoma in rural Tanzania to providing free cataract surgery in urban Guatemala to giving prescription glasses to underserved schools in the U.S., each purchase supports another individual’s universal right to sight,” said Blake Mycoskie, founder of Toms.
Specifics: With every pair purchased from the 21 style collection, Toms Eyewear will help restore sight to a person in need. This mission is symbolized by the strips on each temple; the first stripe symbolizes the wearer, the middle stripe is Toms and the stripe on the temple tip represents the person whose sight is being restored.
Selling Points: Two standout styles from the initial collection include the Bellini, a trendy, oversized style with ‘70s-inspired lenses, and the Memphis, a music-inspired style with deep lenses and a chunky profile. Both are done in handmade acetate with 5-barrel rivet hinges. Toms is supporting the launch with a variety of professional sell-through assets, marketing materials, Toms Giving updates and more, including everything from standalone fixtures to countertop displays.
Price Guide: $$
www.toms.com

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SECOND LOOKS

McGee Bows the Latest from Boutique by Totally Rimless


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Quick Take: The McGee Group’s Boutique by Totally Rimless collection offers new elegant and feminine rimless designs in the latest fashionable colors.
Specifics: Three new ophthalmic styles, the TR 202, TR 203 and TR 204, that offer beautiful coloring and stone designs for a jewelry-inspired look perfect for any woman with adjustable nose pads and spring hinges.
Selling Points: The TR 202 offers a light look, mixing silver and translucent acetates which typified the jewelry of the art deco movement in an angular eyeshape that features metal and stone embellishment on the temples. The TR 203 has a modern, angular eyeshape with a milled design on the temple that highlights the pave stone setting and tortoise temples. With twisted temples featuring an etched design and pave stone setting, the TR 204 offers a modern, feminine with a modified rectangle eyeshape and extended acetate temples in marbled, muted colors.
Price Guide: $$
www.mcgeegroup.com

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Italia Independent Brings New Styles to the U.S.


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Quick Take: Italia Independent debuts new styles for the American market.
Specifics: The company has introduced new styles in their I-Flex, I-Thin and I-Sport collections.
Selling Points: The I-Flex line includes spectacle frames for both men and women, with a distinctive design with a strong personality, using bright and shaded colors. Comfort is guaranteed by the use of Flex hinges, entirely made in Italy, and animated temples, allowing for a perfect fit. Another innovation is the I-Thin line in metal with super-slim steel frames, only 0.6 mm thick, super-light for maximum comfort. The range is available in an infinite series of colors, enhanced by a soft-touch rubber finish. Lastly is the I-Sport product line dedicated to those looking for a hi-tech product, they stand out for their unique performance, ideal for sport and leisure. The I-Sport glasses are created from Superflex, a material that is more flexible than nylon, allowing the company to create thinner forms without compromising solidity. The use of this technology has allowed them to design a supremely durable spectacle, with temples that can tolerate being twisted by up to 180°, the company said.
Price Guide: $$$
www.italiaindependent.com

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READERS/ACCESSORIES

REM Releases Fall 2013 John Varvatos Reader Collection


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Quick Take: The latest eyewear release from REM for John Varvatos takes the everyday reading glass style and pushes it to higher design levels.
Specifics: Two new elegant frames are compact, collapsible and housed with photochromic lenses to provide a seamless move from light to dark.
Selling Points: The V802 is a combination of modern meets vintage styling. Textured coining around the eye rims creates a luxurious two-tone effect and also houses photochromic lenses to provide a seamless move from light to dark. Patented telescoping temples, flex hinges and a collapsible bridge spotlights the John Varvatos dedication to craftsmanship. The V803 are finely crafted light-weight frames designed with patented telescoping temples; flex hinges and a collapsible bridge for a classic look. The coining in the rims adds visual depth and the photochromic lenses allow for a seamless transition from light to dark.
Price Guide: $$
www.remeyewear.com

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ALSO NEW

ClearVision Introduces Its 2014 SUNSational Collection

ClearVision Optical has introduced its 2014 Suns Collection with new sunwear styles for men and women from the BCBGMaxAzria, Cole Haan, Marc Ecko Cut & Sew, Izod, Ellen Tracy and Jessica McClintock collections. The complete line features 60 styles and also introduces more Petite Fit styles and additional XL Fit. The program allows customers to stay on trend by pre-ordering next year’s must-have suns before the sun season begins, with payment and delivery in early 2014. Additionally, from Nov. 1, 2013 through Jan. 31, 2014, customers who pre-order their 2014 sun styles can receive three free suns, two-sided counter card, and brand ID with the purchase of 12 suns; six free suns, a SPECtacular consumer-facing banner, a two-sided counter card, and brand ID with the purchase of 18 suns; or nine free suns, a custom eight-piece window display, a SPECtacular consumer-facing banner, a two-sided counter card, and brand id with the purchase of 24 suns. www.cvoptical.com

Revolution Fetes 20th Anniversary with Robert Graham

Revolution marked its 20th anniversary in 2013 with the launch of the Robert Graham Eyewear collection. The collection, which offers high quality craftsmanship and sophisticated silhouettes along with infusing the brand’s iconic fabric and trim designs, featured seven ophthalmic and 10 sun styles in the initial launch collection, which met with much success at VEW. "We love bringing different, incredibly creative ideas into the optical marketplace,” said Gary Martin, president/CEO of Revolution. “Our history of creating high quality products with creative flair is what I am most proud of. The American Eclectic vibe and the majesty of the Robert Graham brand, leads me to believe that we are setting out on a mission to create a classic collection that will become a staple in every optical retailer. Celebrating our 20th Anniversary, we couldn't be more proud to add Robert Graham to our brand portfolio.” www.revolutioneyewear.com

Maui Jim Adds Glamorous Round Sunglasses to Line Up

Maui Jim has added two glamorous round sunglasses for women. The new Maile (#294) and Nalani (#295) sunglasses offer an oversized aesthetic with slightly upturned corners and sophisticated rounded detailing in which to showcase Maui Jim's exclusive MauiPure lenses. Maile compliments medium or narrow face shapes with a slightly elongated top and bottom edge done in slender acetate with aggressive tortoise patterns, duotone colorations, or unique see-through detailing. The Nalani has a slightly trimmer eye shape for a more oval look and wider temples in acetate. Both styles feature Maui Jim's newest and most advanced lenses, MauiPure, which feature the company’s patented, color-enhancing PolarizedPlus2 lens technology in the MauiGradient lens treatment. The benefits of these sunglasses are rounded out by their anti-corrosive spring hinges. www.mauijim.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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