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December 03, 2013
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In This Edition


Avalon: Couture


Oakley: Team USA Collection
Modo: Eco 2.0
Marcolin: Balenciaga


REM Eyewear



Avalon Eyewear Launches ‘Couture’ Collection

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Quick Take: Avalon Eyewear has launched an all new Made in France eyewear collection called Avalon Couture.
Wearer: Sophisticated women.
Specifics: The Avalon Couture collection debuts with four styles in metal and combination styles that blend rich materials to create modern classics. Styles range from full-rim, semi- and demi-rimless and include modified rectangles, butterflies and oval shapes. Each style comes in three colors and additional details include crystal stones, semi-precious metallic decor and a variety of rich colors.
Selling Points: The result is a collection that evokes the influence of Japanese culture in French fine arts starting from the late 19th century. Premium materials include unique acetates created with an overlay of copper powder that creates different colors and textures as it oxidizes and is cured. The effect recreates the ancient Japanese lacquer technique known as Maki-e, which used copper, gold or silver powder applied using a brush. Merchandise materials include a six-frame display and single frame logo plaque, as well as counter cards.
Price Guide: $$$

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Oakley Expands Team USA Collection

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Quick Take: Oakley, along with the United States Olympic Committee, has debuted the latest additions to the Team USA collection, a line of special edition products with colors and highlights that honor the U.S. Olympic and Paralympic teams.
Specifics: Customized versions of two eyewear designs and two snow goggles have been added, while the entire collection of specially-rendered products allow fans to share the excitement of the Games and enjoy the same technologies that serve athletes in Olympic and Paralympic competition. A percentage of Team USA eyewear collection sales supports the training of U.S. Olympic and Paralympic athletes and hopefuls.
Selling Points: Oakley has expanded the collection with two elite performance eyewear designs that utilize Switchlock interchangeable lens technology. The Team USA RadarLock and Team USA Fast Jacket make the process of lens changing quick and hassle-free so athletes can adapt to changing light by taking advantage of the company’s wide array of accessory lens tints. The customized eyewear is highlighted with U.S. Olympic and Paralympic Team colors, and the Team USA mark is laser etched at the corner of the lens. In red, white and blue, the new Team USA Airbrake Snow and Team USA Crowbar Snow goggles are part of the collection. Airbrake Snow features Oakley Switchlock interchangeable lens technology and both designs are optimized with a balanced fit and a wide range of performance and comfort features including triple-layer fleece foam.
Price Guide: $$$-$$$$

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Modo Unveils Eco 2.0 Fall/Winter Collection

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Quick Take: Modo has introduced the Fall/Winter 2013 eyewear collection from Eco 2.0.
Specifics: The collection features 13 styles. The male frame designs focus on angular lines, which provide a modern architectural look and feel, while the feminine styles are vintage inspired with an oversized frame. The unisex frame offers a retro feel with a classic P3 shape with a flat top.
Selling Points: A continuation of Eco 2.0’s “Skinny Collection,” the Fall/Winter 2013 acetate styles feature incredibly thin plastic. Unlike many plastic frames, Eco 2.0’s Fall/Winter 2013 collection boasts styles that convey the geek-chic look, without the thickness and heaviness regularly associated to this particular trend, the company said. The FW13 Eco 2.0 metal styles are a continuation of the “Flex Collection,” which offers extremely flexible temples thanks to the use of thin surgical stainless steel and a unique barrel hinge. The collection is born recycled and certified by UL Environment, a leading independent agency dedicated to promoting safe living and working environments, which guarantees that Eco frames are produced with at least 95 percent recycled materials.
Price Guide: $$$

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Marcolin Bows Balenciaga Spring/Summer 2014 Line

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Quick Take: Marcolin presents the Balenciaga collection of eyewear for Spring/Summer 2014. The new eyeglass and sunglass frames embody the brand’s signature style and are dedicated to an exclusively female public.
Specifics: Eight brand new sun styles and four new ophthalmic styles.
Selling Points: The styles represent an elegant, extreme and radical style that, with its architectural inspirations, gives rise to a highly distinctive collection. The balance of the flowing silhouettes and variety of accents results in a wonderful harmony that speaks to the Balenciaga heritage. Standouts include the architectural volumes mixed with lean lines of sun model BA0001. The feminine cat eye shape of the front is emphasized by a double structure of lenses, giving this model a futuristic look, keeping close to the DNA of the brand, done in bold tones. The ophthalmic B5001 is inspired by iconic Balenciaga accessories. The ample, feminine shape with its linear design is studded at the start of the temple, evoking the brand’s City bag.
Price Guide: $$$$$

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Ogi’s Seraphin Reveals First Buffalo Horn Frames

Ogi has introduced an all new dimension of luxury for the holiday season with its newest Seraphin additions, the Eden and the Gleason, made of buffalo horn. Each frame exhibits the natural striations and varied color that ensures no two buffalo horn frames are alike. The Gleason is adorned with silver rivet embellishments and a rectangular shape, while the Eden is a classic rectangular shape polished to a high shine. Additionally, according to the company, Seraphin is committed to sourcing raw materials ethically, ensuring that their buffalo horn is humanely harvested.;

Morel Debuts First Women’s Lightec Sun Line

Morel’s Lightec collection debuts its first sun styles for women. For 2014, the Women’s Sun Collection features stylish, polarized suns with high-tech cre¬dentials. The inaugural Lightec women’s sun collection features four mod¬els available in three colors each. Shapes are feminine and easy to wear and maintain an edgy, sophisticated appearance. The 100 percent stainless steel frames have soft rubber endtips and weigh just 16.5 grams. Frame fronts are constructed through a pro¬cess of folding sheet metal and all Lightec suns are solder and screw-free thanks to the screwless and springless Alpha hinge. Lightec suns also offer the lightest CAT 3 polar¬ized nylon lenses on the market, according to the company.

Activist Eyewear Introduces Fall Lineup

Activist Eyewear, designed in Brooklyn, crafted in Japan, has introduced their new fall lineup of frames. The brand has taken their signature blend of classic and tech and upped the ante with new styles – Byrd, Champlain and Amelia – all of which use surgical-grade stainless steel with solid block acetate trim and their patented Split-Fit temple sheathed in rubber. As usual, all Activist frames are run in limited editions. Each colorway of each design is made in runs of 718 or 347 pieces to honor of their hometown area codes. The serial number is laser-etched directly onto each and when a colorway sells out it won’t be offered again.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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