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December 31, 2013
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In This Edition


Hoya Vision Care: Recharge EX3
Carl Zeiss Vision: Officelens


Marchon: Calvin Klein Collection
Modern Optical: Genevieve Boutique Collection


REM Eyewear



Hoya Launches Recharge EX3 AR Treatment

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Quick Take: Hoya Vision Care is launching Recharge EX3, the next generation of Recharge, its blue light filtering AR treatment.
Wearer: Those suffering from sleep disorders, headaches, blurred vision and fatigue as a result of exposure to blue light, including HEV blue light, radiating from devices such as smartphones and tablets. According to Hoya, Recharge EX3 reflects the harmful blue light away from the eyes.
Specifics: “We have since been able to further improve the blue light filters in Recharge,” said Barney Dougher, president of Hoya Vision Care, NA. “In addition, we enhanced the scratch resistance properties so now Recharge is at the same level as Super Hi-Vision EX3 AR treatment, which has a Bayer rating higher than glass.”
Selling Points: “Our kids especially are using smartphones and tablets more than ever,” noted Thomas Gosling, OD, an early adopter of Recharge. “The combination of Recharge EX3 with Sync single vision lens is very beneficial…By reducing the amount of blue light that enters the eye, patients will be able to increase their comfort level and reduce eye fatigue, headaches, blurred vision and other related discomfort that can hamper the efficiency we use our smartphones and tablets for in the first place.”
Price Guide: $$$

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Zeiss Officelens Offers Flexibility and Simplicity

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Quick Take: Carl Zeiss Vision is introducing Zeiss Officelens, a customized, task-specific lens that allows patients to choose the amount of working distance they need.
Wearer: “Zeiss Officelens allows wearers to choose the viewing area that will allow them to be productive all day long,” said Claude Labeeuw, Carl Zeiss Vision vice president, marketing.
Specifics: Unlike traditional computer lenses, Officelens offers wearers a choice of three distances: Zeiss Officelens Book provides the widest possible fields of near vision and intermediate to a range of about three feet (100cm), enough to see reading material and a computer monitor; Zeiss Officelens Desk extends the intermediate range to about seven feet (200cm), for seeing the immediate workspace clearly; Zeiss Officelens Room functions provides intermediate to about 14 feet (400cm), enough to for comfortable vision in meetings and when moving around the office.
Selling Points: Officelens is ordered with the same information required for a standard progressive—distance prescription, add, PD and fitting height. “With Zeiss Officelens, there is no need to send a near Rx or calculate the intermediate power, eliminating any confusion between the lab and the ECP,” Labeeuw noted.
Price Guide: $$$

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Marchon Presents Fall 2013 Calvin Klein Collection

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Quick Take: Marchon has introduced the new Calvin Klein Collection eyewear styles for Fall 2013 featuring sophisticated, layered constructions.
Specifics: Five women’s sun styles and six men’s styles, while in ophthalmic women get two new styles and men get four.
Selling Points: Inspired by the layering and sophisticated colorations of the brand’s ready-to-wear and accessories, the eyewear collection features rich, coated zyls; metal trim designs; and mixed materials like leather-wrapped details and back-mounted constructions. Both the men's and women’s sun and optical styles play with light, color and layers to create depth and texture,
like gemstone-inspired patterns on internal core wires and integrated metal cuff accents. Special features, such as polarized sunglass lenses, keep the collection modern and current for today’s technology-focused clients.
Price Guide: $$$

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Modern Optical Bows New Styles in Genevieve Boutique

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Quick Take: Value eyewear manufacturer, Modern Optical International, has introduced new styles to its Genevieve Boutique Collection for Fall/Winter 2013.
Specifics: Six new women’s ophthalmic styles. Models include the Attempt, Flourish, Infusion, Jubilant, Magnetic and Riveting.
Selling Points: This eclectic women’s collection combines upbeat colors and patterns to create a look that is ultra-feminine, fashion-friendly and effortlessly elegant. Each new style reflects today’s fashion trends with eye-catching designs that women will love to pair with their fall wardrobes. Standouts include the Attempt, a chic rectangular silhouette distinguished by its fusion of autumnal hue with a double laminate handmade zyl front and metal temples; as well as the Infusion, which exudes feminine youthfulness with its retro styling and two-toned ombre design in handmade zyl and three beautiful color combinations. Lastly, the Magnetic is the epitome of sophisticated charm with a retro front and cheetah-patterned temples in handmade zyl with metal trim.
Price Guide: $

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Rudy Project’s New Proflow Performance Sunglasses

Rudy Project has introduced the all new Proflow, a flagship style in the Rudy Project Concept Collection. Multiple new technologies have been included in the design of Proflow, including the unique and patented Suspended-Hinge Geometry, a "flying" temple design which allows the finest adjustment for maximum comfort and works together with the all new Dorsal Stabilizers, a system which ensures perfect alignment and directional stability for most head shapes, according to the company. One of the most innovative features in the Proflow is the new Integrated Air Conditioning system which increases air velocity along specially crafted channels of the temples to prevent fogging. In addition to the new features, all of Rudy Project’s classic, award-winning features have been integrated in its design. The Proflow is available in a vast range of optic and prescription solutions.

Marcolin Bows Diesel Anniversary Limited Edition

Marcolin celebrates the XXXV Anniversary of Diesel with an exclusive Limited Edition capsule collection. Unique wayfarer unisex sunglasses, the DL 1978, have been created to celebrate the occasion. The iconic shape is characterized by exclusive details in a limited series; only 555 numbered pieces with the serial number printed on the inside of the temples customized with the Renzo Rosso’s handwriting are available. These sunglasses are made in Italy and manufactured in black acetate with holed shiny black leather and Swarovski crystals details on the temples. The XXXV Anniversary Limited Edition is presented with a dedicated special packaging.

Revolution Eyewear Adds New Color to Ed Hardy

Revolution has added a color to the Ed Hardy EHO756 sunglass style, blue. Don Ed Hardy is considered the “Godfather” of tattoo and is the person who helped to make tattoos into high-end art, according to the company. He incorporated the Japanese technique of Irezumi into his tattoo art to make it more vibrant and colorful. The Ed Hardy collection from Revolution incorporates his iconic tattoos onto the temples for “a feast for the eyes in Rx-able Ed Hardy.” The EHO756, in size 52-17-135, is also available in champagne lavender, black, burgundy horn, Havana and pink.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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