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January 21, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Charmant: Titanium Sun
X-Cel: Flexlens ARC

SECOND LOOKS

Viva: Harley-Davidson
ESE: Jaguar

ALSO NEW

Luxottica

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LAUNCHES

Charmant Launches Titanium Polarized Sunglasses

 
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Quick Take: Charmant USA has launched a new addition to their extensive titanium offerings, the Charmant Titanium Polarized sunglass collection.
Wearer: “Charmant Titanium Polarized sunglasses answer a need in the marketplace for sunwear that will meet the demands of active users, offer excellent styling for any occasion and provide UV protection,” said Harry Aida, president of Charmant USA. “Its durability, corrosion-resistance and lightweight titanium frame, coupled with Zeiss’ anti-smudge, anti-static and water-resistant lenses, truly make these sunglasses everything a sunglass should be.”
Specifics: There are eight styles in two colors each in the new Charmant Titanium Polarized sunglass collection, an extension of Charmant’s core titanium collection, the flagship line for the company.
Selling Points: “The new tagline, ‘Everything a Sunglass Should Be,’ encapsulates and perfectly summarizes the features and benefits of this prestigious line,” added Dee Berghuys, director of product and marketing. “We wanted to create a sunwear collection that could provide all day wearing comfort and durability from the elements that only high-quality, pure titanium can provide.” The new sun collection will be supported by in-store merchandising materials including a tower display, a counter card, a polarized tester and a take-one brochure for consumers.
Price Guide: $$$$
www.charmant.com/us

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X-Cel Bows Flexlens ARC for Irregular Corneas

 
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Quick Take: X-Cel Contacts has announced the addition of the Flexlens ARC (Atypical Refractive Correction) custom soft lens to their toolbox of irregular cornea designs.
Wearer: The Flexlens ARC is designed to fit like a regular toric contact lens but features a design that stabilizes correction over an aberrated cornea.
Specifics: The lens will be manufactured at X-Cel’s state-of-the-art manufacturing facility, allowing for quick turnaround time, superior quality and consistent reproducibility, the company said.
Selling Points: With no need to worry about peripheral curves or any other parameter that may complicate the fit, the Flexlens ARC is easy to fit, the company noted. This lens utilizes a standard back surface fitting curve, precise axis, cylinder, and an enhanced center thickness to stabilize the correction over an aberrated cornea. The Flexlens ARC is indicated for the correction of various ocular conditions including; keratoconus, pellucid marginal degeneration, corneal transplants, post refractive surgery and/or any irregular cornea conditions. The Flexlens ARC lens is fully warranted for 90 days with 3-pacl, 6-pack, and 12-pack annual supply options available.
Price Guide: $$$
www.xcelcontacts.com

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SECOND LOOKS

Viva Presents Harley-Davidson Spring 2014 Optical Line

 
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Quick Take: Viva International Group introduces the Harley-Davidson Eyewear Spring 2014 collection. Inspired by the iconic styling found in the brand’s esteemed motorcycles, this new offering includes high-quality materials such as TR-90 and handcrafted acetate with a range of colorations and intricate details ideal for the active lifestyle of the Harley-Davidson enthusiast.
Specifics: Six new men’s and two new women’s ophthalmic frames.
Selling Points: Classic design and matte finishes are showcased in the streamlined styling of the men’s HD 496, HD 497 and HD 498. Inspired by the Harley-Davidson V-Rod motorcycle family, these key styles are made of TR-90 and feature rectangular fronts available in matte colorations, including black, brown, navy and grey. Taking their cue from the Harley-Davidson Softail motorcycle family, the women’s HD 512 and HD 513 combine vintage inspired styling with modern details. This duo features cat eye inspired fronts in semi-rimless stainless steel and handmade acetate variations. The two tone stainless steel braided temples are feminine yet resemble iconic bike details and are available in a variety of feminine shades, such as demi amber over pink, purple and satin grey.
Price Guide: $$
www.vivagroup.com

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ESE’s Jaguar Eyewear Adds New Lens-Based Sunwear


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Quick Take: Eastern States Eyewear (ESE) has announced the release of a new Jaguar Sunglasses collection featuring a range of premium lenses.
Specifics: The majority of the new 12-piece collection is comprised of easily RX-able shapes, rounded out with two fashion wrap styles for those seeking a sportier look. With nine metal styles and three plastics, the feel of the collection is classic with a modern twist.
Selling Points: New in the collection are blue blocker lenses, photochromic lenses and nano coating, in addition to Jaguar’s premium AR coated polarized lenses. The blue blocker lenses provide wearers with added protection from the strong glare of blue light. The photochromic sun lenses quickly adjust to light conditions and provide consistent, glare-free optics. The nano lens coating reduces surface rainbow colors and has a higher scratch resistance than other premium lenses, according to ESE. All premium Jaguar lenses feature an anti-reflective coating on the inside to protect against lateral glare and provide for clearer, crisper optics. All styles feature the Jaguar “leaping cat” logo lightly engraved on the lens.
Price Guide: $$$$
www.eseyewear.com

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ALSO NEW

Ogi Introduces the Seraphin Wheeler

Seraphin by Ogi brings back the classic shapes of a bygone era, adding in striking modern details to create neoclassic styles that transcend time. As a contemporary interpretation of the timeless round style, Seraphin has introduced the Wheeler. Featuring versatile tortoise fronts with an added punch of color on the reverse side, the quintessential round frame is made oversized and bold. The style is made of collection’s signature tortoise acetate with a hidden dash of color on the underside in jade, monoco blue, sherry or camel. Accented with small silver rivets on the end pieces, the Wheeler is a style that is all its own. Seraphin Eyewear counter cards, logo blocks, large window banners, and branded counter cubes are available. www.ogiframes.com

Morel Debuts the Koali Tulip Collection

Tulip, one of the world’s most well-known flowers, plays an essential role in any garden and is the inspiration behind the most recent Koali collection from Morel. A three-dimensional, aluminum temple design provides lightness with an intense color finish. The openwork temple mimics the fluidity of the flower in an elegant, understated fashion. Temples concealing the spring-hinge system provide optimum wearer comfort. The Tulip collection includes nine models fitted with two-tone temples, two in acetate and seven in metal. The metal collection features three full-rimmed, three semi-rimless and one pressed front frame. All models features a bright shade complemented and juxtaposed against a more muted or pastel tone and are progressive-friendly. www.morel-france.com

Pregiata Eyewear Unveils Tom Rebl Sunglasses

The Tom Rebl collection by Pregiata Eyewear, entirely made in Italy, reflects the identity of the brand and reinterprets its distinctive features on the eyewear products. The Tom Rebl sunglass collection features five models in iconic shapes with unisex fitting. Through special surface treatments entirely applied by hand, the collection replicates the worn effect of the leathers used in the clothing collection. Total black is the color concept of the sunwear collection. Using the exclusive bio-acetate M49 by Mazzucchelli, the eyewear focuses the use of contrasts and finishes to create a rich and varied palette. Tom Rebl transfers the concept of couture to the eyewear sector, creating tailor-made techno details like the hinges in brushed steel, exclusively for the collection, and Zeiss sun lenses. To complete the collection, a special leather case, handmade in Italy and cut, worked and sewn by hand is included. www.tomrebleyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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