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February 11, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Alternative Eyewear: Vue

SECOND LOOKS

Nouveau: Realtree
Charmant: LineArt
Randolph Engineering

ALSO NEW

Luxottica

dpg

LAUNCHES

Alternative Eyewear Launches Vue Collection

 
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Quick Take: Alternative Eyewear has introduced a brand new collection called Vue. According to Alternative, the goal of Vue is to offer quality and style while remaining affordable and obtainable.
Wearer: This line is great for the family or individual who wants to shop smart without having to compromise on comfort, fit or quality, the company said.
Specifics: The collection launches with 38 semi-rimless and full rim styles in acetate and mixed metal combinations, each with a spring hinge, and includes frames for men, women and children.
Selling Points: Alternative states that Vue is their most versatile and economical line yet, featuring a variety of styles for the whole family. Styling ranges from the most classic square frame looks for men, to a chic cat eye for women, along with perfect children’s looks in between. A variety of colors, including tortoise, pink, purple, blue, black and gun ensures there is something in the line that will appeal to everyone.
Price Guide: $
www.alternativeeyes.com

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SECOND LOOKS

Nouveau Bows Realtree Eyewear for Youth and Women

 
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Quick Take: Nouveau Eyewear has introduced new youth sizes and new colors for women to the Realtree eyewear collection.
Specifics: One new youth size and one new women’s optical style, the first to feature Realtree APC pink camouflage.
Selling Points: For over 26 years, millions of men and women have worn Realtree camouflage from head to toe; Realtree eyewear is the perfect connection between these devoted fans and the great outdoors. The youth R451 comes in either a black or brown metal finish with both colors featuring authentic Realtree MAX-4 camouflage on the temples. The youth size is 49-16-135, though this style is also available in size 51-17-135. According to Nouveau, demand for Realtree eyewear in women’s styles and colors has been overwhelming. For women, they have introduced the R452, the first style featuring Realtree APC pink camouflage, both on the inside and outside of each temple. The R452 is available in black or tortoise.
Price Guide: $$
www.nouveaueyewear.com

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Charmant Extends the LineArt Collection

 
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Quick Take: Charmant Group has introduced new ophthalmic styles to their LineArt collection featuring their proprietary Excellence Titan frame material.
Specifics: Four new styles total; two styles expand on the existing Rondo segment and two introduce the newest segment, Duo.
Selling Points: Duo is designed for those who prefer understated elegance. The two models feature open profiles with double Swarovski accents on twin Excellence Titan filaments. Each of the models, with the rimless lens shape, highlight Duo’s sophisticated ensemble of two ideals symbolized by the twin profile lines, one Swarovski piece representing contemporary femininity and the other Excellence Titan for its technologically advanced comfort. The XL2050 is available in brown, gold and purple, while the XL2051 is available in black, burgundy and white. In the Rondo group, inspired by a delicate interplay of smooth contours and open space, two new rimmed styles have been introduced to complement the double rimmed links and symmetry of its graceful temple line. The XL2035, available in gold, red and white, features a semi-rimless design, while the XL2044, available in gold white, light brown and pink, features a full rim.
Price Guide: $$$$
www.charmant.com/us

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Randolph Engineering Releases New Optical Frames

 
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Quick Take: Randolph Engineering has launched new optical models as part of the company’s new 2014 styles.
Specifics: Two new optical frames, the Ashby and the Milton, named after towns in Massachusetts, the company’s home state.
Selling Points: The Ashby features a rounded shape and a keyhole bridge, while the Milton is a more classic rectangle shape. Both styles feature 53mm skull temples with the company’s signature diamond pattern embedded in them and come available in three colors including black, brown and olive. “We are excited to kick off 2014 with two new optical frames,” said Ekene Ofodile, senior vice president of marketing and sales at Randolph Engineering, Inc. “The Ashby and Milton styles are part of a new optical line named after towns located in Massachusetts and with this new line, consumers will be invited to participate in naming process of upcoming optical products.”
Price Guide: $-$$
www.randolphusa.com

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ALSO NEW

Safilo Presents Marc by Marc Jacobs Limited Edition

Safilo Group’s Marc by Marc Jacobs collection has presented a new special edition pair of sunglasses for Valentine’s Day. Dedicated to the most romantic occasion, these new sunglasses feature a squared black acetate shape, inspired by the 80s with red hearts printed all over the temples highlighted by a red metal core wire. The sunglasses (style MMJ 361/N/S) come with dedicated packaging featuring the same heart print pattern on the pouch. www.safilo.com

WestGroupe Unveils New Evatik Ophthalmic Style

WestGroupe has introduced the Evatik E-9089, a full rim ophthalmic style for men constructed from handmade Mazzuchelli acetate. Polished to a high gloss finish, the striped acetate is reminiscent of a luxurious Italian silk tie, providing a sophisticated look for today’s professional man. A metal end cap on the temple and endpiece provides a clean finish. This model is available in bold, masculine coloring such as olive brown, burgundy gray and brown blue and in size 55-17-145. www.westgroupe.com; www.classique-eyewear.com (Western U.S. states only.)

ClearVision’s Marc Ecko Cut & Sew Adds New Styles

ClearVision Optical has unveiled the latest winter eyewear release from the Marc Ecko Cut & Sew collection featuring five styles that infuse vintage inspired design with an urban twist. The latest release of fashion forward “bad boy" specs boast a variety of shapes like wayfarers, clubmasters and modified squares in rich acetate materials with unique fades and colorways, custom temple tips and cool material accents, like carbon fiber. Bold textures and a variety of matte finishes inspired by motorcycle parts, artistic temple accents like raised patterns that mimic leather tufting, and unexpected design details like rivets and a brand-new logo plaque cuff reinforce the brand’s contemporary appeal and rugged influences. www.cvoptical.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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