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March 04, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Bobbi Brown
Avalon: Romeo Gigli

SECOND LOOKS

McGee: Vera Bradley
Costa Sunglasses
Modern Optical: Modern Art

ALSO NEW

Luxottica

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LAUNCHES

Safilo Launches Bobbi Brown Eyewear for Spring 2014

 
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Quick Take: Safilo Group and Bobbi Brown, makeup artist, founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., have introduced the Bobbi Brown line of eyeglasses and sunglasses.
Wearer: According to Safilo, Bobbi Brown has becomes the first makeup artist with a signature line of eyewear. Her goal with the collection is to teach women how to select frames that enhance their natural beauty and complement their skin tones and personal style, the company said.
Specifics: The launch collection includes 16 ophthalmic styles, 13 women’s styles and three unisex, as well as 14 sunglass styles, 10 for women and four unisex. Each optical frame comes with a silver case in a black box, while the sun is packaged in a silver wristlet with small compartments for makeup and includes a small mirror.
Selling Points: “We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category,” said Ross Brownlee, president of Safilo Americas. “Bobbi changed the way women think about makeup and we are now about to do the same with eyewear.” The eyewear incorporates a three-step system to help women find the perfect pair based on style, color and face shape. “Being a beauty expert, I’ve always been aware of how glasses can transform the face and wanted to take the mystery out of how to choose the right glasses,” added Brown, who used her experience to create the perfect mix of colors and shapes to ensure there is a frame to flatter every face and style, said Safilo. P.O.P. materials include a 24-piece or 48-piece display or a wall customization option displaying the color palette section of the three-step system, logo block, 5”x7” counter cards and brochures.
Price Guide: $$$
www.safilo.com

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Avalon Launches Romeo Gigli Collection in the Americas

 
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Quick Take: Avalon Eyewear has announced the planned launch of Romeo Gigli Eyewear at Vision Expo East through an exclusive distribution agreement with Italy-based manufacturer Logoproject Design Srl.
Wearer: Men and women who appreciate the brand’s timeless vision of modernity.
Specifics: The new eyewear collection, a full range of optical styles and sunglasses for men and women, reflects the masterful Italian style of the iconic designer, and aims to create innovative styles in tune with modern trends of high fashion, with exquisite Italian taste and international flair.
Selling Points: Romeo Gigli is a brand that embodies a legend of unique and inimitable style that is one of the most prestigious international brands in the luxury goods market, according to the company. The Romeo Gigli brand story began in in New York in 1979. Initial training as a tailor in the classical tradition allowed the designer to learn the fine points of the craft and to develop his creative talent. The impeccable technique learned during this formative period is at the foundation of the brand’s style. Romeo Gigli and Logoproject launched anew his eponymous eyewear line in 2008 with the mission to create a timeless vision of modernity while maintaining the strong ethos and style of the Romeo Gigli brand history.
Price Guide: $$$
www.avaloneyewear.com

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SECOND LOOKS

New Vera Bradley Sunwear from The McGee Group

 
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Quick Take: The latest Vera Bradley sunwear from The McGee Group features the latest fashionable shapes and styles combined with Vera Bradley’s signature colors.
Specifics: Twelve sun styles; the Anna, Avery, Barbara, Dolly, Erica, Evelyn, Felicia, Heidi, Janice, Keely, Kelsey and Trina, for women of all ages who love Vera Bradley.
Selling Points: Old favorites return in new colors perfect for 2014. The Anna offers a medium butterfly eyeshape with bold front colors including navy and tortoise. Heidi is a medium-fit double bar aviator with polarized lenses and a metal casted endpiece to add dimension to the frame. Kelsey features a medium rectangle eyeshape with a slight uplift paired with thin temples for a fun and flirty look. Kelsey features polarized lenses and is now available in Blue Bayou and Venetian Paisley. Janice offers an updated clubmaster look in acetate with a retro cat eye shape and polarized lenses. Trina features a metal front with an open endpiece design and acetate temples prominently featuring Blue Bayou and Lola. Avery and Erica combine matte metal fronts with acetate temples to showcase the bright Vera Bradley colors. For a classic look, Barbara, Dolly or Evelyn offer traditional eyeshapes with a Vera Bradley twist. The Keely offers an oversized retro eyeshape with a sculpted brow and thin temples; while the Felicia offers an oversized glam look with a large butterfly eyeshape and a fade cut on the front.
Price Guide: $$-$$$
www.mcgeegroup.com

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Costa Rx Expands Flat-Top 28 Bifocal Lens Power Range

 
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Quick Take: Costa Sunglasses recently announced the expansion of its 400P flat-top 28 bifocal prescription lens to accommodate a wider power range, +3.00D to -4.00D. In addition, the flat-top 28 bifocal lens option is now available in Costa’s full line of 400P lens options, including 14 6-base styles.
Specifics: Costa’s 400P Rx sun lenses are made of lightweight CR-39, and offer an optional anti-reflective coating on the back of the lens. In addition to the bifocal, Costa 400P Rx lenses are available in Waypoint technology for both single vision and C-SCAPE progressive vision, which widens the field of view from left to right and enhances peripheral vision. The 400P Rx lens colors include gray and amber.
Selling Points: “The expansion of flat-top 28 bifocal lenses across Costa’s styles allows consumers more choice and flexibility in selecting a pair of Rx sunglasses,” said Chas MacDonald, president of Costa Sunglasses. “For consumers looking for a high quality pair of polarized Rx bifocal sunglasses, the 400P lens is a great place to start because it’s available at an entry level price point, and yet there’s no compromise on performance technology.” Costa processes its Rx sun lenses with Waypoint digital processing technology specifically designed to eliminate the blurry edges that can bother active wearers of wrap sunglasses. The process is computer guided for accuracy, and also incorporates the behavior patterns of the active wearer, the high base curve effect of the wrap lenses and specific frame data. To ensure authenticity of its proprietary lens technology, Costa fills every Rx sunglass order inside its optical lab in Daytona Beach, Fla. All customized Rx orders are completed and shipped back within five to seven days of receipt. Any 100 percent authentic Costa Rx sunglasses that show defects in materials or workmanship will be replaced for up to two years from the invoice date.
Price Guide: $$-$$$
www.costadelmar.com

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Modern Optical Bows New Styles to Modern Art Line


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Quick Take: Value eyewear manufacturer, Modern Optical International, has introduced new styles to its Modern Art Collection for Spring/Summer 2014.
Specifics: Four new ophthalmic styles for women.
Selling Points: Modern Art is an eclectic collection of women’s eyewear that offers beautiful, designer looks at affordable prices. The A355 contrasts richly colored triple laminated fronts with stainless steel temples. The A356 features slim, oversized stainless steel fronts which transition into gradient temples enhanced by a multi-colored geometric print. The A357 features gemstone-embellished temples finish in marble-inspired zyl. Finally, the semi-rimless A358 captures the emerging gold trend with baroque metal detailing adjoined to ivory colored zyl.
Price Guide: $-$$
www.modernoptical.com

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ALSO NEW

Randolph Unveils New Limited Edition Anniversary Aviator

Randolph Engineering, Inc., known for its handcrafted American eyewear, has launched their Anniversary Aviator. The limited edition sunglasses celebrate the 35th anniversary of Randolph’s classic aviators. The deluxe Anniversary Aviator is plated in platinum, features hand stitched Black Tejus Lizard Leather wrapped bayonet temples and mineral glass gray polarized lenses with anti-reflective coating. Randolph’s signature Aviator style with these one-of-a-kind features will be available for a limited time; only 100 pairs will be distributed worldwide. “Randolph’s flagship Aviator was first produced to military specifications 35 years ago using the machinery built by the founders of the company,” said Peter Waszkiewicz, president and CEO of Randolph Engineering, Inc. “We commemorate this milestone by offering the limited edition Anniversary Aviator.” www.randolphusa.com

Legacie Adds New Betsey Johnson Group

Legacie, the luxury house of B. Robinson, has introduced a new Betsey Johnson eyewear group: the Animal Instinct group. Always a big fan of animal prints, Betsey Johnson’s Animal Instinct group utilizes custom cheetah and zebra patterns integrated into eyewear in unique ways, according to the company. Playful and quirky, these styles are tempered by solid color frame fronts for the perfect juxtaposition of sassy and sweet. The group includes the Frisky Feline (style # BJ0152), a metal full rim style, and Purr-fect Pair (style # BJ0153), a combination frame with a double laminate front and metal temples. www.legacie.com

Morel Debuts the Oga Talvac Collection

Oga’s new Talvac concept from Morel shows off what Oga does best, with a combination of material and color contrasts, making Talvac visually striking, masculine and comfortable. The texture, which defines the concept, is inspired by Scandinavian furniture where layers of material produce unique effects. The Talvac temple, made from two-tone triple-layered acetate, is milled to reveal a second layer in a contrasting color and is then textured using laser technology. The integrated endpiece hides the cam return spring-hinge system and acts as the link between the temple and frame fronts. Each of the three semi-rimless stainless steel frame fronts are available in four colors and are paired with hand crafted acetate temples for a unique, but timeless design. www.morel-france.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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