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March 18, 2014
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In This Edition


Safilo: Fendi
FGX: Corinne McCormack


Silhouette: Adidas Originals
Tura: Lulu Guinness
J.F. Rey: Fusion Collection


REM Eyewear



Safilo Launches Fendi Eyewear Collection

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Quick Take: Fendi has presented its Spring/Summer 2014 eyewear collection, produced and distributed by Safilo Group.
Wearer: The collection is comprised of exclusive sunglasses and optical frames designed for “the contemporary, unequivocally feminine woman,” Safilo said.
Specifics: The initial launch collection includes 16 eyeglass and 15 sunglass models featuring unique shapes and iconic detailing, such as the Fendi monogram, the legendary striped “Pequin” motif and the celebrated 2Jours decoration.
Selling Points: The new collection features premium quality materials such as; acetate, metal, custom-made materials and Optyl, as well as semi-precious stones, like tiger’s eye and snowflake obsidian, on limited edition frame FF 0031/S, which celebrate the House’s savoir-faire and timeless elegance. The color palette includes refined shades and edgy color contrasts highlighted by an alluring interplay of materials, jewel-like details and shaded or mirrored lenses. Frame packaging consists of a soft pouch in a black leatherette material with magnet closure, a microfiber cloth printed with the Fendi logo and an authenticity card. Limited edition style FF 0031/S has dedicated special packaging in the shape of a clutch. Available merchandising materials are one- or three-place branded displays, logo plaques, counter top trays, counter cards, 12- or 28-piece tower displays, three-piece micro elements set for shelving and modular window displays.
Price Guide: $$$$-$$$$$

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Corinne McCormack Bows First Prescription Eyewear Line

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Quick Take: After 20 years of providing on-trend reading glasses for women, Corinne McCormack, in partnership with FGX International, has debuted the Corinne McCormack optical collection.
Wearer: The Corinne McCormack brand caters to a confident, fashionable, New York attitude with lots of color and the new optical collection remains true to this DNA. It is designed for women, 35 and above, who are career-oriented, on-trend, and who want fashion, quality and great design. She looks for core styles with touches of color, the right fit and eyewear that makes a statement about her personality.
Specifics: The new collection has 21 styles, including five metal, two metal/handmade zyl combinations and 14 handmade zyls.
Selling Points: “My belief is that eyewear is the most important accessory a woman can wear,” said McCormack. “I bring a modern sensibility to vintage by introducing fresh, unusual colors. My passion is to create designs so that women feel empowered when they wear them.” Frames have European spring hinges, with many featuring signature jewelry accents or exclusive signature zyl patterns. Additionally, as fit is a huge priority of the collection, it features Petite options for women with smaller profiles and a more generously proportioned “Luxury” fit for those seeking bolder fashion shapes, as well as a Core collection featuring everyday fit that is progressive-friendly.
Price Guide: $$

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Silhouette Debuts New Adidas Originals Styles

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Quick Take: Silhouette has introduced new sun styles to their adidas Originals Eyewear Collection.
Specifics: Five new Rx-able sun styles.
Selling Points: The all new adidas Original Eyewear styles offer timeless, fashionable and accessible styles which can fit any activity. Truly athletic, street-chic designs which are inspired by hints of the past to attract today’s youth, as well as the young at heart. Designs featuring logo engraved lenses, metal hinges, polarized options and metal logo treatments. The Original collection can also easily accommodate those in need of vision correction thanks to their Rx-ability.
Price Guide: $$$

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Tura Expands Lulu Guinness Ophthalmic Collection

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Quick Take: Tura Inc. has expanded its re-mastered Lulu Guinness ophthalmic eyewear collection with the addition of glamorous retro-inspired women’s frames. To coincide with the launch, Tura Inc. will also introduce a new P.O.P. display.
Specifics: Designer Lulu Guinness’ whimsical style and irresistible glamour is reflected in the most recent releases of the eyewear collection. New frames include vintage styling demonstrated in cat eye shapes, an iconic lip motif, and other playful references.
Selling Points: The collection is ideal for customers who seek quality fashionable frames at an affordable price. The frames balance various viewpoints into a cohesive dramatic statement, by combining a retro influence with modern glamour and femininity. A few standout styles include the L875, inspired by Lulu’s continual reference to a retro pin-up aesthetic through glamorous lipstick and lip icons, where lips are utilized in a more contemporary fashion through a glitter technique, while the frame features a retro square shape in rich laminate materials; the L873, in a cat eye shape of this with a temporal edge cutting that creates a modern statement; and the L877, a high fashion retro cat eye shape which targets the bolder Lulu customer with a temple that features a tooled dimensional lip icon pattern. The new Lulu Guinness P.O.P. displays encapsulate the most exciting aspects of the brand through the use of the iconic red lips. The campaign images emphasize the Lulu woman as sexy, flirty, and glamorous.
Price Guide: $$$

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J.F. Rey Presents the Fusion Collection

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Quick Take: J.F. Rey has introduced their Fusion collection which combines stainless steel with acetate materials.
Specifics: Six ophthalmic styles.
Selling Points: The J.F. Rey Fusion line explores an audacious yet colorful style. According to the brand, the successful integration of an acetate part into a metallic frame is always a technical and creative challenge. For their Fusion collection, they created a metal rail and groove that enabled the integration of a fine cap of acetate across the top bar, while still controlling the weight and appearance of the frame’s front so as not to overwhelm the wearer. A standout in the collection is the 100 percent graphical JF2554 styles; for this frame, J.F.Rey uses an audacious black and white printing effect across the top bar and temple tips.
Price Guide: $$$$

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The Latest Vera Bradley Ladies Styles from McGee

Modern meets vintage with the latest Vera Bradley Eyewear collection from the McGee Group. The Brenda, Irene, Tammie and Brandy feature classic eyeshapes and acetates combined with the latest Vera Bradley colors. Brenda is a combination frame with a rounded flat metal front paired with acetate temples featuring Lola and Olivia Pink on the interiors. Irene is a full rim acetate frame with a rounded rectangle front in acetate with the Vera Bradley colors on the exterior temples. Tammie features an oversized, uplifted rounded eyeshape paired with classic colors, bright crystals and temples with a quilted texture. Brandy is a full rim triple laminate acetate frame with a modern oval eyeshape.

ic! berlin Debuts U-Bahn Hybrid Collection

ic! Berlin has presented its first collection of hybrid sunglasses, superfine acetate rims around an unbreakable stainless steel frame, all part of their new U-Bahn collection. The collection is inspired by, and each style is named after a stop in, Berlin’s underground and fast rail networks (U & S Bahn). There are three models, each available in three color ways, in the U-Bahn collection. Styles in the collection include the Tegel, an aviator inspired double bridge sunstyle; the Wedding, a panto-inspired sunglass; and the Rummelsburg, a classic teacup-shaped sunglass.

TD Tom Davies Horn Frame Collection

TD Tom Davies has combined the brand’s Bespoke service and handmade production with 100 percent natural Asian water buffalo horn, for the TD Tom Davies Horn Frame Collection. Styles in the collection include the unique combination of tita¬nium and buffalo horn. Each of the TD horn frames can be offered with the full Bespoke service to complement an individual’s face shape and color palette. Horn is completely hypoallergenic and 35 percent lighter than acetate, making it a natural choice for those seeking a frame that’s kinder to their skin. Tom Davies uses Indian Water Buffalo available in various colors and African Buffalo for a white finish.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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