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March 25, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: Leon Max
Ogi: Innotec

SECOND LOOKS

Marcolin: Kenneth Cole New York
REM: Tumi
Zimco: English Laundry

ALSO NEW

Luxottica

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LAUNCHES

Zyloware Launches Leon Max Eyewear

 
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Quick Take: Zyloware Eyewear has released a fashionable new ophthalmic eyewear brand, Leon Max, for Spring 2014.
Wearer: Leon Max is the designer of MaxStudio.com and the new Leon Max Collection is ahead of the fashion curve, setting trends with unique designs including rich materials and constructions creating more limited and exclusive styles, Zyloware said.
Specifics: The eyewear collection launches with eight styles and 26 skus featuring metal and full zyl styles in dramatic colors and bold, edgy shapes. Presented in a rich fashion, the signature globe logo treatment is displayed on every style of this collection in a memorable way.
Selling Points: Standouts include the Leon Max 4002, which takes the gradient color trend to a new level with an emerald fade, also available in brown and pink, in a full rim, geometric shaped zyl frame. The Leon Max 4003 is a bold take on vintage styling in an on-trend square shape with a full rim zyl style with a cat-eye accent line and intense tortoise coloring. The new Leon Max Sun Collection is available through Evolutioneyes Inc.
Price Guide: $$$
www.zyloware.com

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Ogi Eyewear Introduces Innotec Collection

 
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Quick Take: Ogi Eyewear has launched their newest brand, Innotec. Formerly known as the Evo-Tec Collection, Innotec Eyewear fuses innovation with technology to form lightweight, yet durable frames that feature modernism and sleek styling.
Wearer: The name Innotec speaks to the philosophy that innovative design paired with technological advances in eyewear result in spectacular modern style, the company said.
Specifics: Each Innotec frame is handcrafted with combination of materials including ultem, TR-90 and surgical plastic. The strong, durable construction provides a comfortable lightweight feel, made customizable to any face with adjustable nose pads.
Selling Points: Beginning as a small collection of frames within the Ogi Eyewear brand, this collection has grown popular thanks to its standout hand-colored patterns, lightweight feel and durable materials and has therefore been given a new moniker as it has evolved into its own brand. The matte texture of the material gives each frame a modern finish that accentuates the organic patterned materials. Shapes including rectangle, angular and oval frames are paired with sculpted bridges, while a wide variety of bold colors, as well as classics, offer contemporary, fresh and modern style with classic lines.
Price Guide: $$$
www.ogiframes.com

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SECOND LOOKS

Marcolin Debuts New Kenneth Cole New York Styles

 
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Quick Take: The Kenneth Cole New York Spring/Summer 2014 eyewear collection from Marcolin reflects the spirit of urban and natural New York today, according to the company.
Specifics: It is an eclectic mix of high style and street style, masculine and feminine shapes, glamour and function for sun and ophthalmic models. Stand out styles integrate animal stripes, gradient hues and three-dimensional brow bar effects, all presented in an upbeat and optimistic way.
Selling Points: For women, highlights include the KC7160, a retro, oversized shape with gradient lenses and an all-over acetate composition; the KC7138, an acetate style with metal detailing and HD writing inside the temple of one of the designer’s ‘Kennethism’ quotes; and the KC7136, a slight cat eye with a unique brow accent. For men, runway style KC7143 is presented in translucent hues, jungle green and cobalt blue, which references the brand’s Ready-to-Wear collection and the rectangular KC7149 features either an all-over striped horn effect reminiscent of rich wood or shiny hematite color. The KC7153 is a pared-down, clean aviator; while the KC7155 is an aviator style with a dramatic lens border made from either injected acetate or rubber.
Price Guide: $$$
www.marcolin.com

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REM Eyewear Reveals New Tumi Sunglass Styles

 
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Quick Take: REM Eyewear has released new Tumi styles for the brand’s Spring 2014 Sun collection.
Specifics: Three new men’s sunglass styles that remain true to Tumi’s reputation as an international lifestyle brand offering luxury travel and lifestyle accessories.
Selling Points: Tumi’s Spring 2014 Sun collection is a natural reflection of the brand’s core values of innovation, superior technology, and premium quality, according to REM. The featured men’s styles include the Barrow, Bassano and Tatara. The Barrow showcases the brand’s ability to pair the iconic with the modern. Its core design consists of a conventional teardrop aviator frame with an unconventional temple design featuring Tumi’s signature ballistic pattern. The Bassano is the aviator for the edgier male. It takes inspiration from a classic 70s style, revamped to fit the modern man, with stainless steel temples showcasing the Tumi ballistic pattern. The Tatara is a unique rimless style that is inspired by a vintage 1960s film. Its redesign features Tumi’s Ballistic pattern at the top bar paired with an integrated flex hinge.
Price Guide: $$$$
www.remeyewear.com

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Zimco Unveils English Laundry Black Label Eyewear


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Quick Take: Zimco Optics will debut its English Laundry Black Label couture eyewear collection at Vision Expo East.
Specifics: The first collection consists of 12 hand-crafted men’s, women’s and unisex wood frames featuring ten different exotic types of wood such as Red Sandalwood from India and Ebony from Africa.
Selling Points: “After exploring the market of upper end product, we realized there was a demand for more couture eyewear and we wanted to put an English Laundry spin on it,” said Mitch Zimberg, president of Zimco Optics. “The English Laundry Black Label collection makes a cutting edge fashion statement that our current customers expect from the brand, but takes it to the next level of luxury with these exotic and beautiful materials.” Each style will be available either with full wood fronts and temples, or with rich acetate temple tips for adjustability and comfort. Every frame is individually hand numbered and comes with a six-pound 12”x12” mahogany jewelry box for overnight storage. Future collections will expand to feature a variety of fine materials such as horn and sterling silver.
Price Guide: $$$$$
www.zimcooptics.com

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ALSO NEW

Altair Bows New Tommy Bahama Sunwear Models

Altair’s Tommy Bahama collection has added seven new sun styles. Four new men’s styles feature architectural metal accents, clean designs and rich colorations; while three women’s sunglasses feature embellished palm leaves and mosaic crystal details. A standout for men is the retro-inspired TB6038 featuring polished metal molded into an angular design layered on richly colored temples. For women, the TB7042 is inspired by the Tommy Bahama jewelry collection and marries modern styling with a classic twist thanks to its mosaic jewelry inspired detailing enhanced by individually placed stones and enamel pieces. www.altaireyewear.com

McGee Expands the Totally Rimless Collection

The McGee Group has expanded the Totally Rimless collection with new styles that combine the minimalist look and feel desired by rimless patients with a mix of shapes, colors and sizes. The minimalist look and feel of TR 205 and TR 206 are perfect for the man or woman who appreciates workmanship and a light, comfortable fit. The TR 205 is a softer look, with a rounded oval eyeshape and translucent acetate temples that feature a textured weave design. The TR 206 features a rectangular eyeshape with brushed metal nose and end pieces paired with exposed hinges and horn acetate temples. www.mcgeegroup.com

Charmant Releases Puma Youth Segment

Charmant USA enters a new demographic with Puma Eyewear thanks to the addition of high-quality optical frames for boys aged 10 to 16. This segment adds to the already existing target wearer of 17 to 35+, expanding the wear to encompass younger Puma fans. Every Puma frame is a testament to the sporting heritage of the brand, so while some styles appeal to fashion followers and others to athletes, each frame includes special optical features to support dynamic performance. High-energy and fun is a central theme of these newest additions, four in total. Color interplays include striking layered effects and marbled coloring on light acetate frames. Simple metallic profiles feature tonal dashes and pop art patterns on temples. www.charmant.com/us

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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