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April 08, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Oliver Peoples West
Altair: Evolution

SECOND LOOKS

Safilo: Marc by Marc Jacobs
Alcon: AquaComfort Plus Torics and Multifocals
WestGroupe: Fysh UK

ALSO NEW

Luxottica

dpg

LAUNCHES

Oliver Peoples Goes 'West'


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Quick Take:
Oliver Peoples has announced the launch of Oliver Peoples West, a new segment of the Oliver Peoples brand that embodies the coastal, California lifestyle.
Wearer: The predominantly unisex shapes are retro yet classic, with a hint of sporty, making them suited for any activity without sacrificing style.  
Specifics: Each of the seven styles in the launch collection is named in honor of a quintessential California coastal element – a beach, a canyon, a plant, etc.
Selling Points: According to the company, the concept of West represents more than direction or geography and is fashioned for a life in motion. West inspires wearers to “Embrace the Horizon. Go West.” The sunglasses feature a hybrid material temple that fuses titanium, acetate and a silicone grip for superior fit and all-day comfort. A subtle blue enamel West logo adorns the temple ends and the custom case is made from a resilient canvas inspired by marine sailcloth material. Polarized lenses are offered in every Oliver Peoples West sunglass. Maliblu, an exclusive Oliver Peoples West signature lens color, represents the radiant color of the Pacific Ocean and a cloudless warm weather sky. The blue hue originated at the Oliver Peoples Malibu boutique, where the custom dyed color was a popular staple.
Price Guide: $$$$
www.oliverpeoples.com 


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Altair Unveils Evolution Collection


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Quick Take:
Altair is undergoing a major overhaul of its house brands beginning with the launch of Altair Evolution.
Wearer: Inspired by the relaxed attitude of California living, Altair Evolution is a blend of retro designs, cool colors and rich materials targeting 25 to 35-year-old men and women looking to evolve their personal style, the company said.
Specifics: Bold squares, deep rectangles and vintage keyhole bridges set the tone for this retro-inspired launch collection that includes three men’s styles, four women’s styles and two unisex styles.
Selling Points: Each piece is handcrafted in richly colored acetate capturing the colors and textures found in California landscapes; while frame fronts feature a custom rivet for a subtle brand statement. “Altair continues to evolve, introducing new trends into the market place with a California edge,” said Jillian Marro, Altair brand director. “The Altair Evolution collection targets men and women looking to revitalize and evolve their personal style all at an appealing price point. Custom rivet design elements combined with retro-inspired shapes and vintage colors pay tribute to the past as Altair continues to move toward the future.”
Price Guide: $$
www.altaireyewear.com


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SECOND LOOKS

Safilo Debuts New Marc by Marc Jacobs Styles


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Quick Take:
Safilo has introduced the Spring/Summer 2014 Marc by Marc Jacobs eyewear collection.
Specifics: The collection showcases new sunglasses and optical frames featuring the brand’s chic, ironic spirit.  A new interpretation of the brand’s iconic stripes is emboldened by a refined blend of novel materials, vintage inspirations, on-trend colors, and a glamorous shaded effect.
Selling Points: Standouts of the new styles include the MMJ 408/S and MMJ 409/S are large, contemporary acetate sunglasses for men and women that feature the iconic stripes in a series of new color-blocking effects. The women’s sunglasses are also available in soft shades of matte pink/red/fluorescent pink, while the men’s model comes also in lively summer shades of dark orange/light orange/light grey and blue/light blue. The MMJ 594 is a features a unique multicolored pattern that brightens up this retro-inspired optical frame for women. The women’s butterfly-shaped optical frame flaunts a geek-chic flair emphasized by bon-ton hues of grey/beige/pink/light pink and brown/red/fluorescent pink. Lastly, the MMJ 595, modern and essential in design, is a square-shaped optical frames featuring colorful touches on the Marc by Marc Jacobs iconic stripes highlighting the temples. This style is available in a unique “mix & match” color palette and edgy color contrasts: blue/light blue and green/light green/grey.  
Price Guide: $$$-$$$$
www.safilo.com


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Alcon Releases Dailies AquaComfort Plus Torics and Multifocals Contact Lenses


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Quick Take:
Alcon’s family of Dailies AquaComfort Plus one-day contact lenses has added toric and multifocal contact lenses for patients with astigmatism and presbyopia.
Specifics: Dailies AquaComfort Plus Toric lenses, designed for people with astigmatism, combine the same thin dual zone “precision curve” lens design of Focus Dailies Toric contact lenses with the “blink-activated moisture” of Dailies AquaComfort Plus sphere contact lens. With 800 more parameters than Focus Dailies Torics, Dailies AquaComfort Plus Torics include three industry standard cylinder powers of -0.75, -1.25 and -1.75 diopters. There are ten total axes available at +/-20 degrees of 90 and 180, in 10-degree steps. For the presbyopic patient, the AquaComfort Plus Multifocal also features the blink-activated moisture of the Dailies AquaComfort Plus sphere contact lens but in this case combines it with the “precision profile design” and parameters of Air Optix Aqua Multifocal contact lenses, including three levels of add to allow fitting of advanced as well as emerging patients with presbyopia in a binocular fashion. The distance powers range from +6.00 to -10.00 in 0.25 diopter steps.
Selling Points: Dailies AquaComfort Plus Toric contact lenses feature scribe marks at 3 and 9 o’clock to ensure a precise fit and to measure rotation. Dailies AquaComfort Plus Multifocal contact lenses are available in five-lens trial packs as well as 30 and 90 packs. “The daily disposable modality is the fastest growing contact lens segment,” said Jim Murphy, vice president and general manager, US vision care, Alcon. “Patients with astigmatism or presbyopia are part of that segment, and the Dailies AquaComfort Plus family provides them with a new option for a one-day contact lens.”
Price Guide: $$$
www.alcon.com


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WestGroupe Adds New Fysh UK Styles for 2014


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Quick Take:
The 2014 Fysh UK collection from WestGroupe is modern and contemporary but always with a feminine flair.  
Specifics: Designed for all women, but with the baby boomers in mind, eye sizes range between 51 and 54 and easily accommodate a progressive lens. Eye shapes range from the dramatic cat-eye to classic softened rectangles. The Fysh UK 2014 eyewear collection is comprised of both metal and acetate models. Stainless steel is the primary material used in the collection due to its lightweight and hypo-allergenic properties, the company said. Handmade acetate is also a key material used in the collection. To add interest to the acetate frames, a wide range of finishes are available including matte, faux wood and shiny.
Selling Points: The highlight of the Fysh UK collection continues to be the intricate temple detailing making each style unique and eye-catching. Known for its color combinations, the Fysh UK 2014 collection marries deep rich colors on the front, and bright, bold color contrasts on the temples. The vibrant color palette includes an abundance of oceanic blues, deep purples, velvety reds and berry tones, as well as modern neutral hues like grey, camel and taupe. In addition to color, the Fysh UK 2014 collection uses pattern and texture to give an extra dose of fashion to the styles. From stripes and hound’s-tooth to lace pattern s and laser cut floral designs, Fysh UK offers fashion details that resonate with women who are looking for fashion in their eyewear.
Price Guide: $$$
www.westgroupe.com; for western states in the U.S.A. www.classique-eyewear.com


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ALSO NEW

Ogi Presents the Seraphin Xenia

Ogi introduces the Seraphin Xenia, a feminine frame with classic vintage appeal. Combining a classic cat eye shape with enchanting pastel colors, the Xenia is handcrafted from layered acetate with an overlay of crystal that illuminates the frame and gives it a multidimensional appearance. The Xenia comes in soft hues of sage, lilac, ivory, and blush, accented with silver-tipped temples. “By blending refinement with vintage flair, the Xenia is a cute new addition to the Seraphin Collection,” said Allison Perry of Ogi’s graphic design and marketing department. “Offered in delicate pastel colors and a flattering shape, the Xenia is beyond compare.” Available P.O.P. for Seraphin Eyewear included counter cards, logo blocks, large window banners, and branded counter cubes. www.seraphineyewear.com

Bausch + Lomb Intros PeroxiClear Cleaning Solution

Bausch + Lomb has introduced PeroxiClear, a 3 percent hydrogen peroxide cleaning solution that studies have determined keeps contact lenses cleaner and moister for longer. PeroxiClear solution’s unique formula contains “Triple-Moist Technology,” which helps to provide up to 20 hours of moisture. PeroxiClear provides the disinfection efficacy of a peroxide, but it neutralizes in only four hours, as compared to six with other peroxides. B+L describes PeroxiClear as “the most advanced peroxide-based lens care solution to launch in almost a decade.” Joseph Barr, OD, MS, FAAO, vice president, medical affairs, pharmaceuticals & vision care, Bausch + Lomb, said, “We’ve been hearing from many doctors that there’s been an increasing need to address their patients’ contact lens discomfort. Bausch + Lomb is proud to now provide an alternative option and innovation with PeroxiClear.” www.bausch.com

Alternative Eyewear Offers New Headlines Styles

Alternative Eyewear and Plan “B” Eyewear have added new models to its Headlines collection. Two new modern men’s combination frames, the Headlines 248 and 249, feature high-quality color techniques and materials. The 248 features a high-quality acetate front with beautiful color application, including marbled brown, deep navy blue and a classic, shiny black. These fronts meet finely designed temples that include stunning metal work. Thin layers of metal are applied delicately on top of each other create a sense of dimension and the playful movement between matte and shine. The 249 take a sleeker, more familiar approach, but with a thicker bridge and laser cuts outs between the temples and front. www.planbeyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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