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April 15, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

L'Amy America: AsianFIT

SECOND LOOKS

McGee: Badgley Mischka
Acuvue Oasys for Astigmatism
Eastern States: Execs

ALSO NEW

Luxottica

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LAUNCHES

L’Amy America Intros Vision’s AsianFIT Line

 
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Quick Take: L’Amy America has launched a sub-collection in their Vision’s line; the AsianFIT Collection.
Wearer: The Asian-American population is the fastest growing demographic group in the U.S. and over 8.5 million wear glasses, the company said.
Specifics: This collection consists of six styles designed for the Asian market with specific fitting features to accommodate the traditional fit of Asians faces. The initial collection features three men’s styles; the 208A, 209A and 210A, each available in three colors, and three women’s styles; the 211A, 212A and 213A, also available in three colors each.
Selling Points: Vision’s AsianFIT styles are all acetate which, according to the company, is the most difficult frame to fit on an Asian face and feature classic shapes and colors. The styles are designed to sit softly on the face without being too high or low or sliding down the nose; while preventing the head pinching and cheek touching that can often occur. Styles are specifically designed to accommodate a higher cheekbone and flatter bridge by offering less of a pantoscopic angle (4.5), less face form, a wider bridge and a wider overall frame. Additionally, built-up nose pads are thicker to fit a wider, flatter bridge area comfortably.
Price Guide: $$
www.lamyamerica.com

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SECOND LOOKS

McGee Bows Badgley Mischka 2014 Eyewear Styles

 
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Quick Take: Badgley Mischka’s signature runway fashions showcase a heightened glamour that is evident in the latest eyewear frames from the McGee Group; while the sunwear for 2014 is characterized by vintage styles and embellishments in bold colors.
Specifics: Two new ophthalmic styles and four new suns.
Selling Points: In optical, the Jeanette is a combination frame with a cat eye shape and metallic temples featuring floating stones to mimic the movement of a Badgley Mischka gown; while the Delia is a full rim acetate frame with a retro teacup shape in contrasting acetates. The newest sunwear styles offer unique designs featuring Swarovski stones and custom acetates offering luxury looks at attainable price points for modern women. The Germaine features a rounded eyeshape with contrasting yet complementary patterned acetate temples connected to the frame front by a flowing metal temple. The Martine offers a dramatic, oversized cat eye shape with sculpted edges and metal temples with recessed areas of enamel. The Yvette is a streamlined acetate aviator with angled metal details and brow bars inspired by the metallic roping detail in Badgley Mischka’s runway fashions. Lastly, the Margeaux is a cat eye shaped metal aviator with leather trim detailing on the brow and angled metal endpieces that lead to rounded Mazzuchelli acetate temples.
Price Guide: $$$
www.mcgeegroup.com

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Johnson & Johnson Vision Care Expands Parameters for Acuvue Oasys for Astigmatism

 
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Quick Take: Johnson & Johnson Vision Care, Inc. has announced that effective April 15, 2014, Acuvue Oasys Brand Contact Lenses for Astigmatism will be available in more parameters, providing doctors with a range of options to provide coverage for 98 percent of spherical and astigmatic patients.
Specifics: Effective April 15, parameters are being expanded to include -6.00 to +6.00 in 0.25D steps (Cylinders: -0.75, -1.25, -1.75, -2.25; Axis: Full circle in 10º steps) and from -6.50 to -9.00 in 0.50 steps Cylinders: -0.75, -1.25, -1.75, -2.25; Axis: Full circle in 10º steps). With the introduction of these new parameters, the company also announced that effective March 31, 2014, diagnostic lenses for Acuvue Advance Brand Contact Lenses for Astigmatism will no longer be available from Johnson & Johnson Vision Care, Inc.
Selling Points: “Research confirms that nearly half of all patients requiring vision correction have clinically significant levels of astigmatism in at least one eye,” says W. Lee Ball, OD, FAAO, associate director, professional affairs, Johnson & Johnson Vision Care, Inc. “With additional parameters of Acuvue Oasys Brand for Astigmatism, more patients can experience the exceptional comfort of Hydraclear Plus Technology and the visual stability of our revolutionary BlinkStablized Design.” Ball added, “In a clinical trial with Acuvue Advance Brand for Astigmatism contact lens wearers, virtually 100 percent of patients had a prescription match and 100 percent of patients had first fit success with [the lenses].”
Price Guide: $$$
www.acuvueprofessional.com

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Eastern States Eyewear Presents Execs Sun Collection

 
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Quick Take: Eastern States Eyewear (ESE) has announced an all new Exces Eyewear sunglass collection for 2014.
Specifics: Six plastic styles combine easy to Rx, wearable shapes that are designed to fit women’s faces cleanly and comfortably, the company said.
Selling Points: The collection is characterized by an array of bright, eye catching colors including violet, red, green, black, brown and straw. Adding depth and expression are several marble finishes and animal prints such as leopard, snake and fur – making these relatively classic shapes far more exotic than at first glance. “We realized that when it comes to Exces our goal was to provide women with a sunglass collection that fits well while still remaining an enjoyable fashion experience,” explained Jason Shyer, ESE managing director. “Therefore, we decided to keep our shapes simple while providing a ton of exotic and striking color options. So while Exces sunglasses are popularly priced, the collection maintains our company’s high standards of quality and is notably creative.”
Price Guide: $$
www.eseyewear.com

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ALSO NEW

Charmant Unveils New Ladies Titanium Styles

Created from superior titanium materials, each Charmant Titanium frame is designed to enable a light and extremely comfortable fit. The end result is a perfect combination of style and substance. New for the season are two ladies frames that embody today’s minimalist trend. With a thin full rim and slight temple, these styles, the 12096 and 12097, offer the just-right delicate detail to any woman’s wardrobe. Also new are two geometrically-inspired frames that express the core values of this best-selling eyewear brand: high-quality, sophistication and superior lightness. A decorative open temple designs provide intrigue, while the delicate stone adornments add an extra touch of refined flair on the 12098 and 12099. www.charmant.com/us

Modo Adds New Colors to Paper Thin Line

New colors have been added to Modo’s Paper Thin Titanium collection featuring light, flexible, paper-thin, beta titanium frames with a colorful TR90 overlay. Modo has introduced six more colors to the collection, including tortoise, grey/crystal, light brown and teal. The line showcases thin beta titanium temples and a bridge with TR90 eye-rim overlay, offering a unique combination between lightness and flexibility. It’s the perfect combination of innovation, minimalism and flexibility, according to the company, with the double rims that allow for the eye wire to have one closing and the temple to have an additional one. www.modo.com

Mosaic Eyewear Offers Sir Oliver Collection to U.S.

Mosaic Eyewear has debuted a new European eyewear collection named Sir Oliver from Wagner & Kuehner in Germany, to the U.S. market. Sir Oliver by s.Oliver combines stylish business looks with elegant fashion. This eyewear collection is characterized by clean styles from the conventional elegant up to fashionable sporty. Sir Oliver by s.Oliver focuses on young modern men and women with a feel for quality and elegance. The collection is comprised of 15 styles in three colorways and features new takes on classic design shapes, matte/gloss combinations and wood grain finishes. Featuring styles for men and women, the collection has ultra-light stainless steel, acetate and titanium frames. www.mosaiceyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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