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April 22, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Jack Spade

SECOND LOOKS

Viva: Temple Twist
Visionsource: Fresh Day Hydrogel CLs
Zyloware: Stetson

ALSO NEW

Luxottica

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LAUNCHES

Safilo Launches Jack Spade Optical Collection

 
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Quick Take: Safilo Group and Jack Spade, the American men’s accessories and apparel brand, have launched a collection of Jack Spade men’s optical frames. The collection serves as the brand’s second entry into the eyewear category following the recent retail sunglasses launch.
Wearer: The Jack Spade ophthalmic collection follows an aesthetic in line with the brand’s clothing, small goods and accessories.
Specifics: Comprised of 13 men’s styles in metal, titanium, surgical steel or acetate, the line includes a range of round and rectangular silhouettes. Eight of these styles offer flex hinges, while two are designed to be International Fit, with longer nose pad arms allowing the frame to sit off the face.
Selling Points: The optical collection borrows iconic elements from the brand’s other collections, including a graph paper pattern laser engraved on spring hinges and temples of several styles, while other styles feature temple tips with thin metal disks featuring airplane rivets. The brand's signature orange color is used discreetly inside the metal cap detail at the hinges of many styles, as well as on the inside front of several frames. Each frame will be accompanied by an orange hard clamshell case featuring the Jack Spade logo and a white and blue graph paper patterned cleaning cloth.
Price Guide: $$$
www.safilo.com

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SECOND LOOKS

Viva Debuts New Temple Twist Technology Collection

 
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Quick Take: Viva has debuted a collection of styles featuring Temple Twist Technology. The initial launch includes select styles from Candie’s and Rampage with innovative technology that uses a hidden spring stop mechanism to change the look of the acetate temple’s design with one twist.
Specifics: A total of four styles from Candie’s and four styles from Rampage have been launched.
Selling Points: “It’s such a functional, yet fashionable way to transform the look of your eyewear in an instant,” said Jon Martinez, public relations/advertising manager at Viva. “This patented technology allows the consumer to get two looks from one frame with just a simple twist of the temple.” Candie’s Eyewear unveiled four styles, including CT Dena and CT Diani with Viva’s Twist Temple Technology. This chic duo features handcrafted temples that change from a playful polka-dot pattern to a solid color, raised quilted pattern with a rhinestone embellished endpiece. Rampage Eyewear also added four new styles to its collection with the new technology, including styles R 186T and R 187T. Glitter acetate decorates the soft cat eye shape of style R 186T with temples ranging from marbleized colorations to leopard print patterns that change into solid tones. Striated marble colorations decorate the temples of style R 187T and quickly change to solid color blocks. Marketing materials include a countercard featuring the new technology.
Price Guide: $$
www.vivagroup.com

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Vision Source Intros Fresh Day Silicone Hydrogel CLs

 
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Quick Take: Texas-based optometric alliance and franchisor, Vision Source has introduced the availability of Fresh Day silicone hydrogel contact lenses (manufactured by Sauflon) through its more than 3,500 franchisee members throughout the U.S.
Specifics: The product’s material features AquaGen technology to balance long-lasting comfort and ocular health at low cost. With high lubricity, flexibility, water content and UV protection, the Fresh Day lens ensures 97 percent corneal oxygen consumption for long-term ocular health. These offerings, combined with spherical, for astigmatism and multifocal contact lens designs, caters to a variety of patients and their needs.
Selling Points: This Vision Source exclusive brand, Fresh Day, offers a full portfolio of daily disposable silicone hydrogel lenses designed to improve patient outcomes through award-winning, easy-to-fit, comfortable lenses while offering the convenience of daily disposables at the cost of hydrogel lenses. “We have received exceptional feedback from some of our top Vision Source members who made the Fresh Day spherical, for astigmatism and multifocal contact lenses available to their patients over the past year,” said Bryan D. Pinciaro, SVP and CMO of Vision Source. “Our members have seen fantastic ease-of-fit, patient retention, increased profitability and improved patient experiences with the Fresh Day family of products. Patients enjoyed the initial and end-of-day comfort, visual performance and overall patient affordability, leading many of them to purchase the products, including a significant percentage purchasing annual supplies.”
Price Guide: $$
www.visionsource.com

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Zyloware Bows April Stetson Releases


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Quick Take: Zyloware Eyewear releases stylish new models for April 2014 from the Stetson and Stetson Off Road Collections.
Specifics: Two new ophthalmic styles in Stetson, including an XL style, and two in Stetson Off Road.
Selling Points: The full rim, geometric shaped Stetson 306 features the classic double bar bridge. This frame has a strong construction with a unique monoblock soldered to the wire reducing stress on the endpiece. It features zyl temples, snap-in silicone nosepads, spring hinges and accommodates progressives. The Stetson XL 18 is a full rim metal frame with a standard frame eye size yet fits wider sized heads. This lightweight, rectangular shaped frame has the sporty, classic Stetson design with a raised shiny design on the temple. It also features zyl temples, snap-in silicone nosepads, spring hinges and accommodates progressives. The Stetson Off Road 5035 is a full rim metal frame in a traditional rectangular shape. The wrapping metal endpiece and temple feature a raised design to add interest. The sleek zyl temple tips, snap-in nosepads and spring hinges are all comfort elements of this frame. Lastly, the Stetson Off Road 5036 is a full rim metal frame in a bold rectangular shape with a ribbed designed endpiece and temple that give the frame a sharp look.
Price Guide: $$-$$$
www.zyloware.com

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ALSO NEW

L’Amy’s 2014 Columbia Performance Sun Line

L’Amy America has introduced the 2014 Columbia Performance sunglass collection, unveiling 10 new models with designs specifically targeting the trail and road sport athlete, active women, and children. Highlights of the collection include Peak X, Peak W and Trico Peak, ideally suited for trail and road sport, which offer the brand’s Eliminator polarized lens technology and are constructed of Columbia’s exclusive “H90” featherweight thermo-plastic. All three trail and road sport models feature a removable brow bar to keep perspiration at bay for unobstructed vision. The new offering also introduces easily RX-able models designed for work-to-play functionality; Boulder Mountain and Savage Peak for men, and Cora and Mirror Lake offered for women. www.lamyamerica.com

Costa Sunglasses Offers New Styles for Women

Costa Sunglasses introduces three of its new styles for women: Isla, Blenny and Goby. Each one blends durable performance features with bright, colorful frames and an on-trend look. With a big, round eye with a medium fit, Isla features nylon frame construction, no-slip nose pads and flexible spring hinges. The Blenny features a large fit, flexible spring hinges and a bold, round eye; while the Goby brings a medium fit to a rounded eye frame with sturdy integral hinges. All three new styles are available in Costa’s patented 580 100 percent polarized lens technology. They are also available with customized Costa RX lenses through authorized optical retailers. www.costadelmar.com

Zeal Adds Memphis to Biodegradable Collection

Zeal Optics has added the Memphis style to its Crafted family of fashion-forward, biodegradable sunglasses. Made from Zeal Optics’ exclusive cotton-based M49 biodegradable material, produced in partnership with the Mazzucchelli family, the Memphis “takes its hints from the retro classics,” said Joe Prebich, Zeal’s director of marketing. “The Memphis stands as a piece that transitions from suit and tie to an afternoon on the boat and is wearable by all with a subtle eye shape, and a flat bridge on the brow of the glass allows for a closer, more comfortable fit. Lightweight sculpted temples help to increase comfort as well, for a long-term wearable sunglass.” www.zealoptics.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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