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April 29, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Aspex: ModifEye

SECOND LOOKS

Altair: Anne Klein
Charmant: Esprit
Bausch + Lomb: Ultra

ALSO NEW

Luxottica

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LAUNCHES

Aspex Launches ModifEye Adjustable Readers Line

 
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Quick Take: Aspex Eyewear has launched its newest optical collection, ModifEye.
Wearer: According to the company, the combination of the durable quality and premium materials used make for a superior product for the non-prescription reading glasses market.
Specifics: ModifEye offers a unique and patented breakthrough in fluid-based lens technology giving wearers the ability to independently adjust their degree of visual correction to their own optical needs, ranging from +1.25 to +2.75 diopters. ModifEye reading glasses revolutionizes the way the wearer reads with its simple turn of a small dial at each temple, the company said. The collection’s trendy plastic frames and stylish color options include demi-amber, burgundy and black.
Selling Points: In 1985, a University of Oxford physicist, Joshua Silver, began clinical trials to see if the public would benefit from spectacle lenses which allow the wearer to adjust the focus of the frames according to their visual preference. Aspex Eyewear has recently revamped Silver's original round frames with a more modern and fashionable twist and introduced ModifEye. The sole distributor and owner of the patent for this technology, Aspex’s ModifEye frames are not only stylish in appearance but also incorporate variable focus lenses, giving the wearer perfectly clear vision for different distances.
Price Guide: $$$
www.aspexeyewear.com

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SECOND LOOKS

Altair Debuts New Anne Klein Eyewear Styles

 
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Quick Take: Staying on trend, Anne Klein eyewear from Altair introduces new styles featuring angular shapes, neutral/translucent colors and pops of feminine blues, greens and purples.
Specifics: Five newly designed optical styles Spring 2014.
Selling Points: Capturing the essence of Anne Klein, the eyewear continues to represent Wild Eyes, Leo Legacy and Tortoise groups and adds new and innovative detailing to create an element of surprise. The AK5021 and AK5022 both combine snakeskin and pyramid studs on each temple in an oval and semi-rimless shape. The AK5024 and AK5025 continue the theme of animal print with the next evolution within the Wild Eyes Collection showcasing graphic zebra stripes down each temple. Lastly, the AK5023 features tortoise prints in green, burgundy and navy on a sculpted and angular geometric shape that places emphasis on the top brow and the Leo Lion on the outside temple.
Price Guide: $$
www.altaireyewear.com

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Charmant Releases Esprit Eyewear Sun Styles

 
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Quick Take: Charmant introduces new summer frames from Esprit that are modern and stylish, reflecting the latest fashion and eyewear directions.
Specifics: Three new women’s sunglasses and one unisex style.
Selling Points: New inspirations for this summer’s styles are drawn from catwalk directions and Esprit’s own west coast heritage. Designs are led by several key looks such as travel and exploration, and botanical prints. Colors are influenced by a natural earthy palette or splashy clashing tones. The ET17820 is a slender rectangular frame form for women that is exaggerated at the sides to add drama and finesse, while the temples feature a subtle texture inspired by stitched fabrics. The ET17825 expresses a trend in natural prints through a unique striated marble effect on frame fronts and temples paired with a slender profile composed of translucent acetate. The ET17837 is an oversized frame featuring cleverly layered tones that run right down the temples. Lastly, the ET17839 is a unisex frame in a sporty pilot style in metal, accented by a striped detail on the temples.
Price Guide: $$$
www.charmant.com/us

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B + L Bows Monthly Replacement Ultra CLs

 
 
Quick Take: Bausch + Lomb’s new Ultra contact lens with MoistureSeal Technology combines a new silicone hydrogel material with a new manufacturing process in this monthly replacement contact lens.
Specifics: The new technology, which has been studied and developed for seven years, has resulted in a contact lens that breaks the cycle of discomfort for unsurpassed comfort and vision all day, according to a statement from the company. “The level of excitement for this new technology among eyecare professionals underscores the increasing need for a lens that breaks the cycle of discomfort and better addresses the demands of today’s contact lens user,” said Joseph Barr, OD, MS, FAAO, VP, medical affairs, pharmaceuticals & vision care, Bausch + Lomb. “With patients spending more than 10 hours each day using digital devices, we know that it is critical to surpass current standards for comfort, vision, and eye health.”
Selling Points: More than 300 eyecare professionals gained first-hand experience with the new contact lens during a recent educational initiative. “As I strive to provide my patients solutions that will satisfy their vision demands in this new era of vision care, I am impressed with the superior vision and end-of-day comfort offered by Bausch + Lomb Ultra contact lenses, which has truly been a long time coming,” said Keith Basinger, OD.
Price Guide: $$$
www.bausch.com

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ALSO NEW

Silhouette Unveils 2014 Sun Collection

The Silhouette Sun Collection for 2014 includes eight models in three or more colors each that provide the perfect protection from the sun, while complimenting the wearer’s style. The new Allure Sun style is a rimless interpretation inspired by the styles of the 70s with low set temples, a top bar with a dynamic accent and matte print temples. The Explorer integrates the top bar into the lenses, some of which are offered fully mirrored. The Titan Minimal Art Icon style offers optimal protection with minimalistic design, while the Adventurer series features the Aviator, a rimless style in a classic shape, and the Trophy, a lightweight wrap-around. www.silhouette.com

McGee Adds New Argyleculture Styles

The newest collection from the McGee Group’s Argyleculture Eyewear collection offers a streamlined look with a focus on combining the most fashion-forward colors, materials and shapes. The Smokey, Campbell and Martin combine modern, masculine eyeshapes with the latest design techniques for bold frames to fit the lifestyle of the Urban Graduate. The Smokey features a brushed metal front in a rectangular eyeshape with a bevel detail on the endpiece. The Campbell is a full rim horn acetate frame in a bold round acetate eyeshape with milled details on the top and bottom of the frame front to show the crystal layer on both colors. The Martin is a semi-rimless frame with a metal front and acetate temples in a larger fit with a deep rectangular eyeshape and horn acetate temples. www.mcgeegroup.com

Face a Face Unleashes PunkIt Collection

After the successful launch of two limited edition styles last fall, Pascal Jaulent, co-founder and art director of Face a Face, has introduced a more robust PunkIt Collection after the initial first two styles. Face a Face now offers designs on the softer side, but nonetheless evocative of the punk movement. Dressed with small aluminum studs inserted at the end of the temples, and playing with sharp volumes reflecting the light and underlining their strong personality, this expanded collection of optical frames and sunglasses will seduce men and women with a bold character. www.faceaface-paris.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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