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May 06, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Arnette Optical Collection

SECOND LOOKS

L'Amy America: Nicole Miller
ClearVision: Cole Haan
Marcolin: Timberland

ALSO NEW

Luxottica

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LAUNCHES

Arnette Launches First Optical Collection

 
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Quick Take: Arnette Eyewear has introduced a new collection of optical frames featuring bold colorways and unique style details mixed with some of the legacy styles that created the brand's following early on.
Wearer: Built on a foundation of promoting self-expression, the Arnette Optical Collection consists of styles that not only enhance vision, but complement the personal style of men and women age 15 to 25 years old.
Specifics: Handcrafted from rich acetate, with features such as flexible spring hinges designed to increase comfort and fit, Arnette’s four fashion-forward optical frames are built to meet the highest standards of form and function, the company said.
Selling Points: Additional characteristics include a progressive-friendly range (available from +2.00 to -7.00), signature temple tips that consists of an A-wing metal inlay on the inside right temple tip of all frames and a rich logo treatment. The iconic Arnette wordmark temple logo sits flush on the temple and is coated with a premium varnish. Branded frame boards for merchandising purposes are available to ECPs.
Price Guide: $$
www.arnette.com

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SECOND LOOKS

L’Amy America Debuts New Nicole Miller Styles

 
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Quick Take: Following in the footsteps of Nicole Miller’s successful “Storm Versailles” runway presentation for Spring 2014, L’Amy America, part of Groupe TWC‐L’Amy, has introduced new styles for Spring 2014.
Specifics: Five ophthalmic and six new sunglass styles which reflect Nicole Miller’s spring runway aesthetic.
Selling Points: “The new sunglass and optical styles were totally inspired by Nicole’s ‘Storm Versailles’ Spring 2014 runway show where the geometric patterns were inspired by Versailles’ intricate garden mazes,” said Cheryl Canning, Nicole Miller brand manager. “Subtle embellishments, a clean graphic sharpness and feminine silhouettes are the hallmarks of the collection, and the new styles typify the Nicole Miller aesthetic beautifully.” Highlights of the ophthalmic collection include the Ann style which features an easy to wear metal front enhanced by acetate temples with two rows of four raised metal dots; and the Bond style which has textured temples and frame design marking the end of the temple where it joins the front evoke Nicole’s geometric spring runway collection. Standouts of the Nicole Miller sunglass collection are the Monroe, a cut‐out cat eye shape that is enhanced by deep, rich colors and a geometric temple with three metal dots, and the Lafayette sunglass which is executed in a modern cat eye shape with jewel embellishments, multi‐tone colors and a metal temple treatment softened by crystals.
Price Guide: $$$
www.lamyamerica.com

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ClearVision Revitalizes Cole Haan for Spring

 
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Quick Take: ClearVision Optical’s Cole Haan eyewear collection begins its revitalization this Spring with new sophisticated eyewear styles.
Specifics: Taking inspiration from timeless classics, the new release fuses tradition and modernity into 14 new men’s and women’s styles.
Selling Points: For Spring, men’s frames feature well-crafted shapes in Italian plastics and crisp metals like titanium; while women’s styles blend materials in unparalleled hues with a “borrowed-from-the boys” profile. Focusing on silhouettes and rich materials, the collection is ideal for today's makers, creators and innovators. Key ophthalmic styles that join the Cole Haan collection include the 248, a full acetate men's design in rich materials with a keyhole bridge and front metal accents, and the 1019, a flat metal frame that infuses retro styling with a modern twist thanks to a keyhole bridge and metal temple accents. Lastly, for women is 1020, a chic modernized classic with a cat eye shape, custom laminate materials and beveling.
Price Guide: $$$
www.cvoptical.com

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Marcolin Bows Spring/Summer Timberland Line

 
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Quick Take: The Spring Timberland collection from Marcolin focuses on style and performance, the brand’s unique design formula that is considered when designing and producing all of its products, the company said.
Specifics: Five new sun styles, including of two Earthkeepers styles, which are made of 55 percent bio-based plastic, and three new ophthalmic styles.
Selling Points: This season especially embraces the “style” aspect presenting sleek, more everyday frames that still maintain their ability to hold up to the elements. The grouping is a lifestyle collection that merges authentic craftsmanship with modern accents to produce designs that make wearers feel connected to the past but also of-the-moment. In sun, the Tilton (TB9058) is a simplified aviator with a metal frame with rubberized temples and polarized, anti-reflective lenses. The Somerville (TB9062) is one of several all-acetate frames and represents the classic square shape and polarized lenses. The Richmont (TB9063), one of the Earthkeepers, features a rectangular shape; while the Pembroke (TB9068) pays homage to the signature Timberland style with a wrap-around shape and thicker, flexible temples and is also part of the Earthkeepers line. For the optical collection, refined comfort is the focus. Styles are lightweight and simple, without ornamentation. The TB1540 is a modern rectangular-shaped frame in acetate with subtle metal temples. A similar but softer style is TB1541, with a slight rounded rectangular shape; while the TB1280 is a semi-rimless metal frame.
Price Guide: $$$
www.marcolin.com

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ALSO NEW

Marchon Unveils 2014 G-Star Raw Collection

Following G-Star’s denim philosophy, heritage and innovation melt together in G-Star’s new eyewear collection from Marchon. The brand’s sunglasses are characterized by “straight cut lenses,” an authentic design element that creates a unique statement. Following up from the launch collection, the G-Star eyewear assortment for Spring/Summer 2014 remains true to the G-Star ethos of craftsmanship and innovation by presenting a series of new modern interpretations of classic eyewear. G-Star sunglasses signature straight cut lenses are offered in acetate and steel. The iconic oversized screws used to reference the industrial inspirations of the brand together with perforated temple tips are standard on all styles. www.marchon.com

REM Adds New Converse Sun Styles

REM’s Converse collection has released five new sunglass styles to the brand’s popular All-Star sun collection for Spring/Summer 2014. The All-Star eyewear line was created to capture the energy and enthusiasm of the independent, cool crowd. The new models feature high in-demand elements such as mirrored lenses, and bold gradient coloring on selected styles. The B003 style has an oversized square shape in three cool colors; while the B004 is a style for both guys and girls in a square matte plastic frame. The B005 is the “stand out” design of this group, with a round shape, keyhole bridge, funky colors and hip prescription-ready shape. The B006 is a mirrored metal aviator style with a thin temple profile and lastly, the B007 is the ultimate oversized rectangle frame for girls looking for fun textures and cool gradients. www.remeyewear.com

Modern Optical Intros Giovani di Venezia Styles

Modern Optical International has introduced three new styles to its Giovani di Venezia Collection. This diverse assortment of men’s frames offers affordable, fashionable options for day and evening. While primarily featuring classic, minimalist designs, Giovani di Venezia also offers trendier styles for the more urbane. The Bennett is a sleek angular silhouette available in neutral hues. The Louis, on the other hand, is a statement maker, with chunky acetate temples and metal trim accents. The Olsen, the third new style, is another discreet choice with a semi-rimless, rounded rectangular shape and slender temples. All three new styles come with spring hinges for added comfort and durability. www.modernoptical.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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