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May 13, 2014
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In This Edition


Avalon: Deja Vu


Luxottica: Persol
Marchon: Lacoste
Tura: Humphrey's


REM Eyewear



Avalon Re-Launches the Deja Vu Collection

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Quick Take: Avalon Eyewear has revamped and re-launched its Deja Vu Eyewear Collection for 2014. The brand features styles that are "retro-mod specs," first introduced to the industry in 1991, according to Avalon.
Wearer: “The collection is an expression of a fun, hip, carefree attitude and outlook towards life,” said David Pildes, vice president of Avalon. “Vintage-inspired looks have been designed with the aim of creating ‘nifty yet thrifty’ designs to address the modern price-conscious consumer and current market needs.”
Specifics: Fourteen handmade ophthalmic styles are slated for release throughout 2014. Those styles include a variety of quality Italian acetates that range from the classic neutrals and fades, to more contemporary hues and colors.
Selling Points: The new Deja Vu collection is geared towards current and on-trend men and women. More than a particular demographic, the line is suited towards those who remain youthful in both mind and soul, the company said. Styles are timeless and classic ensuring lasting staying power and yet each one is freshly rendered anew.
Price Guide: $$

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Luxottica Unveils Persol Film Noir Edition

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Quick Take: Persol, a brand synonymous with Italian style, has launched the Film Noir Edition; a capsule collection that celebrates the brand’s style heritage and reintroduces an elegant ‘50s version of the Persol Arrow design, from Luxottica.
Specifics: Two brand new sunglasses, the PO3072S and PO3074S and two optical models, the PO3070V and PO3073V.
Selling Points: To create this new iconic edition, Persol undertook a journey to explore and reinterpret the 1950s by researching their archives and reintroducing the Phoenix Arrow, an exclusive design that has now been brought back to life with a modern twist in the Film Noir Edition. With its characteristic stripe design, the Phoenix Arrow is inspired by the mythical creature that rises up from its ashes and embodies the universal symbol of eternal rebirth. Inspired by the aesthetics of “film noir,” the genre that symbolizes the '50s. The result is the Film Noir capsule collection, which infuses the mysterious, intriguing and dreamlike atmosphere of the cinematic style into the new sunglass and optical models. The new models draw inspiration from the characters that perfectly epitomize the legendary detective films of the noir era: the Gangster (PO3072S), the Femme Fatale (PO3070V), the Reporter (PO3073V) and the Detective (PO3074S). The sun models are available with Polar and Photo-Polar gradient lenses.
Price Guide: $$$$$

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Marchon Presents Spring/Summer 2014 Lacoste Styles

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Quick Take: The Spring/Summer 2014 Lacoste Eyewear collection from Marchon continues to take inspiration from the key codes of the brand, such as pique, stripes, piping and color block in their new styles for the season.
Specifics: Six brand new sunglasses for women, men and unisex and four new optical models, two for women and two for men.
Selling Points: In unisex sun, the L733S is an injected round frame with curved temples featuring an updated pique treatment that will appeal to all Lacoste customers; while the L734S is a classic wayfarer shape also updated with pique detailing on its zyl temples that adds a bit of texture to an otherwise understated style. For women, the L735S is an oversized rectangular frame with graduated lenses, preppy piping and straight zyl temples. The L708S is a delicate round frame in marbled acetate with laser etched metal pique temples and a key hole bridge; while the L732S is an injected shield style frame with an updated pique treatment on the temples that is featured in the Lacoste SS14 advertising campaign. For men, the L737S is a sporty, fun injected/metal combo frame featuring temples that extend to be worn around neck with magnetic temple tips creating a closure. In ophthalmic, the L2709 is bold in design, but classic in shape with teacup lenses with a shapely curved temple; while the L2711 features pillow-shaped lenses and straight temples, both for women. For men, the L2171 is a rectangular frame in thin metal, minimalistic and masculine, with pique detailed zyl temples; while the L2707 is an injected/zyl frame with pillow-shaped lenses and layered temple with a sporty stripe to create a schoolboy spectacle silhouette.
Price Guide: $$$

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Tura Releases New Humphrey’s Ophthalmic Styles

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Quick Take: Tura Inc. has expanded its Humphrey’s Eyewear collection with the introduction of new styles. The latest frames, also available in petite sizing, include playful prints and color blocking, with hidden details.
Specifics: Four new ophthalmic styles for young adults.
Selling Points: Humphrey’s Eyewear appeals to confident young women and men who are seeking stylish yet wearable frames with a European flair. This is exemplified by its current “Positively Different” ad campaign. The expressive hues match global runway trends, including sneakers, to ensure the eyewear complements a youthful wardrobe. Humphrey’s Eyewear includes two sub-collections: Image and Trend – 70s retro-inspired with a fashion forward twist, yet also hip and urban with a dose of Berlin aesthetic; and Smart and Pure – Scandinavian-inspired minimalist frames that are modern with strong colors and small shapes. The latest models from the Humphrey's include: the 592001 from the Image and Trend collection, a women’s design that combines a sleek shape with trendy and colorful details; and the 592002, also from the Image and Trend collection, a men’s design that features a modified rectangle front with a custom abstract pattern printed along a resisted top bar like the 592001. In the Smart and Pure collection, the 582170, a smaller sized women’s frame with a sculpted top bar above a wire rim, and the 582173, a versatile, semi-rimless men’s style with a pressed pattern along the top bar, are both new.
Price Guide: $$-$$$

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Blackfin Intros the Blackfin with Arrigo Cipriani Line

Villa Eyewear, distributor of the Blackfin collection in the U.S., has introduced the Blackfin with Arrigo Cipriani, the line of limited edition frames inspired by the world inhabited by the inventor of the Bellini. The collection consists of five models, one optical frame and four sunglasses, in which the Blackfin style and quality titanium take on new colors produced exclusively for Cipriani. The exclusive Cipriani green, the signature color of Maison Cipriani, is used throughout the collection, often on the interior of the frames. All styles in this exclusive line are personalized on the inside of the right temple with Arrigo Cipriani’s signature and each model comes with the titanium plate from which the frame has been cut, complete with the certified autograph of Arrigo Cipriani.

Randolph Engineering Debuts Flash Collection

Randolph Engineering, Inc., known for its handcrafted American eyewear, has released its flagship Aviator and classic Concorde with colorful flash mirror polycarbonate lenses. The bold colors, which consist of green, blue, orange and bronze, continue the company’s initiative to give a new edge to its classic looks. “Colorful mirror coated lenses are very trendy this season, so we saw this as an opportunity to expand our color pallet for the spring collection,” said Ekene Ofodile, senior vice president of marketing and sales at Randolph. “The Flash Collection continues to bring that edge to fashion-conscious consumers while maintaining the classic shapes that are the hallmark of our brand.”

Christian Roth Offers 30th Anniversary Collection

Eric Domege and Christian Roth founded Christian Roth eyewear in 1984, therefore 2014 marks the 30-year anniversary of the Christian Roth brand. In celebration of its 30-year anniversary, Christian Roth has released two new designs including Power Plug and Rock Study to complement its Fall/Winter 2014 collection. Featuring new design techniques for a seamless look and feel, the two frames are accented by gold titanium temples along with a jewel-like enamel placement on the temple tips in various shades of bright orange. Korean artist, JunChang Park, designed a whimsical geometric pattern featured on the enamel placement as an ode to the Christian Roth brand.

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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