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May 20, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Marc Newson
Shauns California Optical Collection

SECOND LOOKS

Marcolin USA/Viva: Gant
WestGroupe: Evatik Sun
Zyloware: Via Spiga

ALSO NEW

Luxottica

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LAUNCHES

Safilo Celebrates 80th with Marc Newson Capsule

  

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Quick Take: Safilo celebrates its 80-year history by launching a special capsule collection created in collaboration with Australian designer Marc Newson.
Wearer: Fans of design and vintage inspired eyewear.
Specifics: The global collection consists of five optical styles and two sunglass styles.
Selling Points: “As Safilo celebrates 80 years, we want to share our unique story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson,” said Luisa Delgado, CEO of Safilo. “Marc is one of the most eclectic and gifted creative minds of his generation. He has blended the richness of the past with the present and the future, through an exquisite capsule collection.” The new Safilo by Marc Newson capsule collection revisits a historical model personally chosen by Newson and the result is different variations based on the original shape from Safilo’s archive. The new models are characterized by unique features and technologies that exemplify the qualities of the brand. These include: the reinterpretation of the historical UFO collection, a frame formed by thin steel wire; the use of lightweight Optyl; Optyl combined with the new Elasta 80 hinge; steel combined with the Elasta 80 hinge; or aluminum.
Price Guide: $$$
www.safilo.com

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Shauns California Debuts First Optical Collection

 
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Quick Take: California-based, Italian-made luxury eyewear line, Shauns California, has unveiled the newest addition to their eyewear offerings, a debut collection of optical frames.
Wearer: Those seeking premium Italian made eyewear with a philanthropic mission.
Specifics: The collection consists of eight optical styles, accounting for 57 new SKUs in total.
Selling Points: Staying true to the brand’s “Soulful Luxury” mission, frames are produced by hand in small family-owned factories at the foot of the Italian Alps. Four of the new shapes are 100 percent premium acetate while the remaining four continue the brand’s exploration of combining acetate with stainless steel and colorful enamel. A balance of rounds, rectangles and cat eye shapes of varying sizes are offered in the debut collection, as well as the unique retro racer shape shown in the crossover sun frame, the Dee (inspired by early 1970’s sports cars, particularly the Porsche 911), while the Tiree offers a new, refined take on the cat eye shape with a combination acetate and stainless steel. The brand continues its “Give Sight” program through the optical collection, which provides an optical exam and pair of glasses for someone in the developing world with each pair sold.
Price Guide: $$$
www.shaunscalifornia.com

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SECOND LOOKS

Marcolin USA/Viva Unveil the Gant Spring 2014 Collection

 
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Quick Take: The Gant Eyewear Spring 2014 collection from Marcolin USA/Viva draws its inspiration from the quintessential American Sportswear brand translated into fresh and sporty silhouettes in two-tone and translucent colorations.
Specifics: The Gant men’s optical collection offers six new styles, while the women’s optical collection features four new styles. Gant Rugger presents two new styles with retro-inspired shapes and inventive details.
Selling Points: The eyewear collection focuses on three key trends including “Two-Faced” and “Clear Conscience.” This season, the Gant men’s optical collection offers classic details and two-tone colorations and translucent highlights, including the streamlined G 108 and the retro G 110. The modified rectangle front of the108 is crafted in stainless steel in a satin finish with handcrafted acetate temples; while the G 110 features a mix of translucent color options in handmade acetate, as well as deep shades of tortoise and black to heighten the frame’s retro styling. The women’s optical collection features colorful marbleized temple treatments and metal temple accents. Models GW 4006 and GW 4007 are offered in soft gradient colorations with subtle metal accents on handmade in acetate, while the GW 4006 features a soft square profile and the GW 4007 has a cat-eye inspired front. In Gant Rugger, the GR 108 is a handmade acetate in translucent colorations with subtle metal stud detailing and metal endpieces; while the GR Reed, also handcrafted in acetate, features a keyhole bridge and a wide temple design.
Price Guide: $$$
www.vivagroup.com

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WestGroupe Presents New Evatik Sun Styles

 
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Quick Take: The spring/summer 2014 Evatik Sun collection from WestGroupe features sleek styling, three-dimensional design and subtle pops of color.
Specifics: Evatik Sun introduces 10 new models to the collection; a mix of acetate and metal.
Selling Points: Dually inspired by fashion and performance, Evatik Sunwear perfectly blends modern, masculine styling with superior lens capabilities. New this season is the classic aviator style E-1039, a modified flat metal aviator shape with a triple bridge. This model is a combination sunglass model made with a stainless steel front and camo-inspired acetate temples. The E-1043 is made of stainless steel and is extremely lightweight with contrasting metal inlays on the temples for an unexpected touch of color and a sporty, refined look. All models are available in CR-39 and polarized lenses, with anti-scratch coating, 100 percent UVA and UVB protection as well as a seven-layer backside anti-glare treatment. The innovative cast-in technology creates a structurally stronger and longer lasting lens, according to WestGroupe.
Price Guide: $$$
www.westgroupe.com; for states within the western U.S.A., www.classique-eyewear.com

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Zyloware Introduces Via Spiga Spring Styles

 
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Quick Take: Zyloware has expanded the Via Spiga Eyewear Collection with new releases for Spring 2014.
Specifics: The releases are comprised of six new styles and 14 skus inspired by Via Spiga’s latest trends including animal prints, mosaic, geometric and hardware including stones and rivets. The new styles are the Annalisa, Carmella, Drina, Elena, Jemma and Tomasia.
Selling Points: “Zyloware has worked closely with the design team at Via Spiga to bring a whole new look to the must have brand in eyewear,” said Christopher Shyer, president of Zyloware. Via Spiga fills the niche for the cosmopolitan woman seeking chic, stylish and modern looks. Designs are architecturally inspired to bring luxury fashion within reach. The new young, fun yet still sophisticated frames consist of high-quality, premium materials, which include unique milled metals, including stainless steel and monel. Key frame attributes include cut-outs, stones, rivets and animal print patterns. Snap-in, logo nosepads are a special feature of the frames with a plastic core that prevents oxidation and discoloring in a unique shape for comfort and feminine styling. Many styles accommodate multi-focal lenses including progressives.
Price Guide: $$
www.zyloware.com

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ALSO NEW

Legacie Offers New Betsey Johnson Grouping

Legacie, the luxury house of B. Robinson, has debuted a new Betsey Johnson group, Opposites Attract. Best known for her over-the-top whimsical designs, Betsey Johnson has done it again with the Opposites Attract collection. Combining two animal prints, these frames feature an opalescent leopard print paired with a tonal etched zebra design. The three new styles include ophthalmic styles Hot to Trot (BJ 0154) and Prowling Around (BJ 0155), as well as sun style Glamazon Jungle (BJ 0156SG). All feature Johnson’s signature animal prints while the sun style boasts new pink or blue flash lens options. www.legacie.com

Mykita Adds New Sunglass Styles for S/S 2014

For the upcoming season, Mykita has gone matte with two new sun styles. The Jarvis and Giles, a square shape and panto, respectively, two typically pedestrian shapes, are brought new life thanks to the addition of a double bridge. The non-flush fitting and set-back top bar brings a sculptural dimensionality that is reminiscent of the silhouette of a vintage metal frame. Matted surfaces combined with translucent colors nassau, taupe, blue pearl and misty green to highlight the luxe treatment of their conventional shapes. www.mykita.com

Mondottica Expands Hackett London Collection

Mondottica has presented new styles in the Hackett London and Bespoke collections. Handcrafted from the finest acetates and tailored for the perfect fit, the Hackett Bespoke collection, fully embraces the classic aesthetic. These frames are offered in a mix of sizes for the refined man; from modern combinations with a nod to vintage silhouettes like the HEB130, to the thin profile and rich acetates seen in the HEB131. The HEB132 features bevel cut temples on the handmade acetate to reveal rich triple layered colors. The Hackett London Collection is the discerning modern man’s eyewear collection. With deep metal eyeshapes, the HEK1126 features two-tone temples for a discreet splash of color; while the HEK1130 is a modern classic with rich marbled acetate. www.mondottica.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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