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May 27, 2014
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In This Edition


Mykita: Maison Martin Margiela
Eye Q: Buxton


Marchon: Chloe
DeRigo: Police
L'Amy: Nina Ricci


REM Eyewear



Mykita Unveils Maison Martin Margiela Collection

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Quick Take: Mykita has introduced the worldwide release of the Mykita + Maison Martin Margiela collection.
Wearer: According to the two companies, Mykita and Maison Martin Margiela are kindred creative minds and are very excited about establishing a radical, new eyewear collection together that reflects the synergies of both houses.
Specifics: The collection is comprised of stainless steel frames coated in a thick, transparent powder to seal them that are inspired by historical shapes of the last century. These frames are monochromatic with matching lenses available in six unisex styles and four colorways each. Additionally, there are two pairs of acetate frames that almost have the appearance of a frame within a frame done in tone-on-tone or with contrasting color schemes. The acetate frames are offered in four unisex styles with five colorways each.
Selling Points: Maison Martin Margiela is a French fashion house which presents Haute Couture and ready-to-wear collections, as well as leather goods, footwear, accessories, fragrances, interior design and furniture. The brand first became involved in eyewear in 2009 and has chosen Mykita to take the next step by creating an even more distinctive and complete optical range.
Price Guide: $$$$

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Eye Q Eyewear Launches Buxton Women’s Collection

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Quick Take: Eye Q Eyewear has announced the launch of the Buxton women’s eyewear collection.
Wearer: We feel found a void in the value segment of the marketplace for tasteful frames for sophisticated, fashion conscious women,” said Jeff Frumkin, CEO of Eye Q. “The Buxton collection has been designed to satisfy the needs of multi-focal wearers, aged 40-65.”
Specifics: Following the success of the classic Buxton men’s collection, Eye Q created a unique women’s line that is constructed with the same high quality acetate, Monel and stainless steel, the company said. The initial launch collection includes seven pieces, three in metal and four in acetate.
Selling Points: Eye Q’s design team worked closely with licensor Buxton, a leather goods and accessories designer, to create styles that incorporate the stone embellishments, metal trim, jewel tones and unique textures that characterize the brand’s handbag and accessory line.
Price Guide: $-$$

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Marchon Debuts the Chloe Spring 2014 Collection

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Quick Take: The Chloe Spring 2014 collection from Marchon is comprised of styles featuring intricate detailing and subtle elegance.
Specifics: Four new ophthalmic styles and six new suns.
Selling Points: Several interpretations of the ‘C’ logo appear throughout the collection, enhancing the feminine shapes. Mini metal studs and adornments embellish frame fronts while metal bars and logo plaques enrich temples. Inspired by the handbag collection, buckle details are also prominent in this collection. In optical, the CE2114 features injected plastic layered over a metal frame front in a pillow-shape; the CE2631 is a chic cat eye adorned by an exclusive motif of four mini studs on the front with combo temples; and the CE2633 is a geek chic frame also adorned by four mini studs on the front with straight temples. Lastly, the CE2634 is a zyl cat eye frame decorated with mini metal studs on the upper front and end piece areas. For sun, the CE111S Cypress style is a classic aviator with combo temple featuring metal cutouts; while the CE112S Cypress style has round wire-rimmed lenses with the same temple. The CE634S Alexi frame is a retro-inspired round injected frame with a metal bar detail hugging frame front sides; correspondingly, the CE635S Alexi frame is done in a feminine injected butterfly-shaped. The CE650S Currant style is a glamorous injected butterfly frame featuring a temple cutout with metal details at the endpieces. Last up is the CE653S New Erine style, a glam and girly frame with a layered frame front featuring mini studs in the corners and a scallop detail underneath the lenses.
Price Guide: $$$$

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DeRigo Vision Releases Police 2014 Sun Collection

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Quick Take: Celebrating 30 years in 2013, Police concluded its anniversary year with a new sun collection inspired by the brands icons of the past for 2014.
Specifics: The new icons collection showcases new interpretations of old codes for a truly timeless yet modern range, evocative of signature styles from Police’s 30 year reign, with four new sun styles.
Selling Points: Revisiting the classic eighties style, the S1861 is a tribute to the skyline of New York featuring a matte acetate frame and smoky lenses with the unmistakable skyline of the Big Apple applied to the inside of the temples. Police launched blue lenses in 1993, the S8848 is a style that epitomizes the Police brand with updated blue flash lenses in a gilded metal double bridge navigator shape. For Autumn Winter 2013 and completing the collection, Police goes back to the iconic mask for both men and women and introduces two large wrap-around styles. For him, the S8856, a matte mask characterized by curled rubber temples that are inspired by street sports and the non-slip material used on skateboards. For her, a sophisticated vintage mask is created to compliment a sleek metropolis look featuring a shiny metal frame with a contrasting white matte trim and finished with silver lenses.
Price Guide: $$$$

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L’Amy Adds New Ophthalmic Styles to Nina Ricci

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Quick Take: L’Amy America, part of Groupe TWC‐L’Amy, has introduced new styles for spring in the Nina Ricci eyewear collection.
Specifics: Four new ophthalmic styles featuring distinctive feminine details.
Selling Points: Geared towards the classical woman looking for femininity with French flair, the new styles from Nina Ricci include the La Mysterieuse style (NR2401CF) which distinguished by the iconic Nina Ricci bow on the temple with a “gros-grain” effect as seen on Nina Ricci’s leather accessories. The classical full‐rim metal front transitions to the contrasting colored acetate temples which feature flex hinges for comfort. The Nina Ricci NR2288CF and NR2404CF “Dolce Vita” styles incorporates a classical full rimmed metal front distinguished by a metal buckle on the temple, the inspiration coming from Nina Ricci’s clutch bag. The eye shape is soft enough for progressive lenses. The NR2288CF is available in three colors; brown, purple and red with gradient color changing acetate temples. The deeper rimmed NR2404CF is available in black, brown or purple also with color changing gradient acetate temples. The Nina Ricci L’Enigmatique NR2296CF continues the classical style with a half rim metal front incorporating the iconic bow with “gros‐grain” effect which transitions the metal front to the color changing acetate temples.
Price Guide: $$$$

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Safilo Presents the Jimmy Choo Biker Capsule Collection

Safilo has introduced the Jimmy Choo Biker Eyewear Capsule Collection including a new sunglass frame and two optical frames. The sunglasses and optical frames express a sophisticated rock chic attitude with unique details and luxurious materials. The Rea sunglasses feature a soft rectangular wraparound shape, embellished with a snake-effect texture on the front and a signature buckle detail on the temples. The optical frames have a feminine cat-eye acetate shape enhanced with a snake-effect texture and embellished on the temples with the metal buckle.

The McGee Group Bows New Badgley Mischka Styles

Combinations and contrasts abound in the newest Badgley Mischka Eyewear collection from the McGee Group. The Gia, Karine and Fiona feature bold acetates in fashion-forward eyeshapes with jewelry inspired details. The Gia is a semi-rimless combination frame with a metal front, an angular eyeshape and lines of Swarovski crystals pointing down the frame to custom marble acetate temples. The Karine offers a larger, rounded rectangle eyeshape in striated or solid acetate paired with marbled acetate temples finished with a circular temple décor with a rectangular center stone inspired by Badgley Mischka’s jewelry line. The Fiona is a modern cat eye with a custom acetate front and thin metal temples that give the illusion of floating lenses.

REM Offers New Styles From Lucky 'Lucky You' Collection

Recognized for their kicked-back American style, Lucky Brand has three new optical styles for Spring/Summer 2014, one for men and two for the ladies, which encompass the lifestyle brand’s casual cool vibe. For men, the new Beachfront style has a rectangular frame front and sleek temples featuring a patterned wire core. For women, the Seascape features a double layer acetate front showcasing duo colors paired with temples in a textured color pattern; while the Waves style features a thin metal profile with a tribal inspired design on its temples in a soft cat eye.

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at

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