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June 03, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

BrillenEyes: Ella Laguna Beach

SECOND LOOKS

Altair: Joseph Abboud
ClearVision: BCBGMaxAzria
Zyloware: Randy Jackson

ALSO NEW

Luxottica

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LAUNCHES

BrillenEyes Launches Ella Laguna Beach Collection

 
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Quick Take: Ella Laguna Beach, the newest collection from BrillenEyes, is an all ladies line inspired by the bohemian-chic style of Laguna Beach.
Wearer: While staying true to BrillenEyes’ European heritage, Ella Laguna Beach was designed for a strong, beautifully confident woman who is all about embracing her femininity with subtle yet sophisticated style, the company said.
Specifics: The collection includes 18 introductory styles offered in three colors each with soft, flattering shapes and rich color combinations. There are 12 full rim and six semi-rimless styles.
Selling Points: The collection is made of high quality stainless steel with intricately etched designs, acetate inlays and other design applications. Sophisticated textures and thoughtful embellishments highlight a woman’s individual style without sacrificing comfort or quality. Colors include vivid earth tones and metallic colors in solids as well as paisley and striped epoxy coated prints. Available marketing materials for the new Ella Laguna Beach collection from BrillenEyes include a display case, logo blocks, table tent cards and an Ella frame case included with each frame.
Price Guide: $$
www.brilleneyes.com

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SECOND LOOKS

Altair Presents Joseph Abboud Ophthalmic Styles

  
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Quick Take: Joseph Abboud Eyewear from Altair has released an ophthalmic collection with organic elements and holistic details.
Specifics: Three new ophthalmic styles for men, featuring textures including wood inspired and matte and shine combinations to create design depth when applied to the acetate temples.
Selling Points: The JA4032 and JA4033 feature engravings imbedded on deeply colored acetate that mimic the distinguishable lines of a wood grain pattern with a matte finish. Extending from the satin-finished metal end pieces, the two variations include a metal combination, the JA4032, a sleek and semi-rimmed style, and the JA4033 which features clean lines on a full acetate style. The JA4034 features temples that are evenly split beginning with a matte finish at endpieces that extend to shiny temple tip on a full acetate frame.
Price Guide: $$
www.altaireyewear.com

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ClearVision’s BCBG Eyewear Bows Style Revamp

 
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Quick Take: ClearVision Optical has introduced the newest release from BCBGMaxAzria Eyewear, completing the stylistic update of this iconic fashion collection.
Specifics: The collection consists of 39 optical and 16 sunwear styles that make a powerful statement, reflecting the brand’s emphasis on fit, construction and fabrication.
Selling Points: The revamped collection features refined eye shapes and colors that express the fashion forward brand. Sleek, directional silhouettes, architectural details and fashionable elements like color blocking and textured materials are evident throughout. Plus, the adornment of the brand’s iconic stud bar hardware and noteworthy butterfly logo align the eyewear collection closer to the retail brand. A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the gorgeous BCBGMaxAzria release.
Price Guide: $$$
www.cvoptical.com

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Zyloware Debuts New Randy Jackson Styles

  
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Quick Take: Zyloware Eyewear has released new styles from the Randy Jackson eyewear collection for men.
Specifics: Four new ophthalmic styles, all of which accommodate progressive lenses.
Selling Points: The rectangular shaped RJ 1051 has a lightweight sheet metal top and rim wire bottom giving the frame the look of a straight brow bar with the second bar shortening the length of the wearer’s nose. The RJ 1052 is a noticeable, on-trend, full-rim round metal frame with thin metal endpieces and temples that feature two-toned rays. The RJ 3017 takes the on-trend gradient color to the next level with three stylish blends on a classic rectangular frame featuring two round metal rivets on the zyl front and zyl temple. Lastly, the RJ 3018 is a full rim zyl frame in a square shape and thin zyl temples that incorporate a subtle, engraved round metal rivet.
Price Guide: $$
www.zyloware.com

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ALSO NEW

Zimco Adds Styles to Retro Collection

Zimco has made additions to its Retro Collection. The Retro collection features ophthalmic styles and sunwear in contemporary adaptations of vintage looks, updated with striking colors, modern materials and lightweight construction on traditional shapes. The latest additions to the Retro Collection follow suit with the existing collection giving into our inherent need for old school fashions. By using ingredients that extract the very best from the past, while adding a heavy dose of modern flare, the additions to this collection are available now. www.zimcooptics.com

Legacie Unveils New Judith Leiber Dorado Group

Legacie, the luxury house of B. Robinson, has debuted a new Judith Leiber collection, Dorado. The ornate Dorado collection was inspired by the legendary city of El Dorado, the fabled South American land of great riches, gold and gems. Legend tells of a Muisca king who would cover himself in gold dust and then dove from a raft into Lake Guatavita. European explorers sought this city of riches throughout the 16th and 17th century but alas, the legendary city was never found. The collection features three handmade Italian acetate styles with custom Italian faceted stone centerpieces and 80 hand-set genuine Austrian crystals on each frame. The group has two sunglass styles, the JL 1692SG (available in Asian fit) and JL 1693SG, as well as two optical styles, the JL 1694 and JL 1695 (also available in Asian fit). www.legacie.com

WooDone Introduces Summer Editions

The Made in South Tyrol brand, WooDone has presented its new sunglass collection with a special Flip-Flop two-color finish. The brand offers the special lacquered finish in two color variations that add color to the frame while maintaining the naturalness of wood and essence of the brand. Flip-Flop is the name of the lacquered finish which, when applied to the wood, gives the sunglasses the cool colored effect. The chosen green/yellow and violet finishes were chosen because they stand out under the light, becoming almost iridescent. Paired with mirrored lenses, each frame is handcrafted from a piece of wood made of eight layers of chipboard (from recycled wood certified as originally coming from trees in Alto Adige). The wood is available in three variations – acacia, cherry and walnut – and weighs just 13 grams. www.woodone.it

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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