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June 10, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

The Rainey Group: Femie

SECOND LOOKS

Marchon: Calvin Klein
ESE: Diva
Marcolin USA/Viva: Skechers

ALSO NEW

Luxottica

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LAUNCHES

The Rainey Group Launches Femie Eyewear Collection

 

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Quick Take: The Rainey Group has launched Femie Eyewear, a collection of form-fitting glasses.
Wearer: Femie Eyewear incorporates style and comfort for women with large heads who have difficulty achieving a perfect fit with other eyewear companies. Specially created by an optometrist to complement a woman’s natural facial features, Femie eyeglasses frame the individual’s eyes, nose and cheekbones to provide a specialty fit for each customer at a smart price.
Specifics: The Femie Collection is characterized by frames that are sophisticated, comfortable, durable and affordable. The styles come in a variety of colors and textures, including Italian acetate and python skin.
Selling Points: “Women have been demanding frames that enhance larger natural facial features and the Femie Eyewear Collection has answered them with quality eyewear for the confident woman who likes to feel glamorous,” said Cerella Rainey OD, designer of the collection. “We are filling a need in the market and expect pent-up demand from customers. We’re providing fashionable and fabulously fitting eyewear for women.” The optometrist-created Femie frames are based on the distance between both pupils to accommodate women with unique facial structures. Nosepads are adjustable and the temples bow for additional comfort.
Price Guide: $$
www.femieeyewear.com

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SECOND LOOKS

Marchon Debuts Colorthin Calvin Klein

 
 
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Quick Take: Marchon has introduced Colorthin Calvin Klein featuring new and innovative technology for lightweight, flexible and vibrant styles.
Specifics: Colorthin Calvin Klein features five plastic and four metal ophthalmic styles, each available in five vivid colors.
Selling Points: Colorthin Calvin Klein is made in Italy and represents the cutting edge in eyewear technology offering extreme lightness and material flexibility, combined with sophisticated materials that make them unique. The styles feature excellent memory form, are resistance to cracks and have a featherweight feel. The frames will always maintain correct positioning to flatter any face; plus, Colorthin Calvin Klein frames are 100 percent hypoallergenic. The line is also durable and flexible under diverse conditions; they easily adapt from -13° to 158° Fahrenheit and the temples can be twisted up to 180°. The Colorthin Calvin Klein line’s functional shapes are defined by bright and deep colors with a soft, matte coated finish, and can be equipped with most lenses that are available on the market.
Price Guide: $$$
www.marchon.com

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Eastern States Diva Eyewear Bows Full Spring Line

 

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Quick Take: Eastern States Eyewear (ESE) has announced the release of 11 new styles in their Diva Eyewear collection.
Specifics: With six new optical styles and five new sunglasses, Diva’s Spring release is highlighted by Austrian Swarovski Crystals in a variety of designs, shapes and sizes.
Selling Points: In sunglasses, the release includes three acetate styles and two metals. Several new acetate colors include animal prints and beautiful marble finishes. The shapes are interesting and angular but still wearable and gradient lenses are featured in each style. In optical, four monel and two acetate styles show off feminine, flowing décor in a wide variety of classic shapes with just the right touch of modern angles. Further defining the collection are the beautiful temple and endpiece designs that Diva is renowned for. Additionally, these models run all spectrums of the color palette as with such acetate combinations as aqua-violet, rose-cognac and brown coral.
Price Guide: $$$$
www.eseyewear.com

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Marcolin USA/Viva Present Skechers Spring Eyewear

 

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Quick Take: Marcolin USA/Viva have presented new styles from the Skechers Eyewear Spring 2014 collection featuring innovative designs with a variety of sporty elements, including rubberized accents, carbon fiber temple treatments and two-tone colorations.
Specifics: Four new styles for men perfect for today’s trend-savvy consumer with multi-layered acetates and matte finished metals.
Selling Points: From the men’s optical collection, rubber temple tips and a raised rubber "S" logo highlight the flat metal temple design of models SK 3092 and SK 3095. The rubberized detailing, available in shades of green, red, navy, black and orange, offers extra support with its soft grip, while vented temple treatments add additional visual appeal. Model SK 3092 features a triple layered acetate front, while SK 3095 features a full-rimmed metal front in a matte finish. The carbon fiber pattern acetate temple of models SK 3112 and SK 3113 is combined with raised metal accents in a variety of satin metal colorations. Model SK 3112 features a rectangular acetate front shape in crystal colorations of black, brown and clear. For an alternative look, model SK 3113 features a satin finished metal front in a semi-rimless rectangular shape.
Price Guide: $$
www.vivagroup.com

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ALSO NEW

The McGee Group Adds Argyleculture Styles

Pushing beyond the limits of traditional fashion, Argyleculture Eyewear by the McGee Group incorporates bold style choices into wearable frames for the Urban Graduate. The new Simon and Seger are inspired by classic styles but feature heightened design elements. The Simon features a shape inspired by the clubmaster with a full metal front featuring a thicker brow line and a combination of flat and regular metal. The metal temples offer an embossed argyle embellishment and acetate temple tips finish the look. The Seger is a fashion-forward frame with a small rectangular eyeshape in a matte horn acetate featuring bright navy and olive. The thin eyerim leads to sleek, metal temples and acetate temple tips in the same bold acetate colors. www.mcgeegroup.com

Charmant Introduces the Latest LineArt Styles

The Charmant Group has introduced two new styles into their LineArt collection. Expanding upon the Opera segment, the two newest styles feature Swarovski crystals. Opera is inspired by the passion and opulence of the opera. Each frame features a supple wave-lined temple. The highly pliable, seven lined temple filaments represent musical sound waves and the undulating applause of the audience, capturing the joy and emotion of an operatic performance. The addition of the Swarovski crystals epitomizes the perfect pitch, the supreme achievement in musical expression. The new styles include the XL 2052 in burgundy, light brown and silver; and the XL 2053 in black, brown and gold. www.charmant.com/us

A&A Optical Unveils New Jimmy Crystal New York Styles

A&A Optical has released four new ophthalmic and four new sun frames from luxury collection Jimmy Crystal New York. The designer eyewear collection is comprised of striking limited edition pieces reminiscent of a collector’s item. Each style is unique and special, featuring hand set Swarovski elements. The new Engagement bow-tie shaped acetate optical style dazzles with a mix of hammered metal and glistening Swarovski crystals; while the Venice style is a semi-rimless style with an oval eye shape. The GL1171 sunglasses feature a gradient stone pattern and cutouts; while the edgier JCS815 metal sun frame is embellished with Swarovski crystals on the upper temples and front eye. All styles include CR-39 lenses. www.aaopticalco.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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